Melissa Boland Email & Phone Number

Buffalo, New York, United States

Full-Service Short Term Property Management & Consulting

Buffalo/Niagara, New York Area

Austin, Texas Area

As the Marketing Operations Manager at Forcepoint, I'm responsible for:Marketo Optimization & Strategy - Global optimization of Marketo functionality, process improvement, campaign creation and system innovation.Marketo Administration - Maintain all Marketo admin campaigns, workflows and system checks to ensure operational accuracy.Demand Gen & Lead Nurturing - Create and implement advanced Marketo lead engagement programs to nurture leads through the sales funnel.Email Marketing - Manage and execute all email marketing for Forcepoint globally. Interface with RMMs and design team to develop and manage email content and campaign launch schedules. Detailed review and testing of email content. Reporting & Analytics - Monitoring and reporting of demand gen, email performance and data health metrics.Lead Management - Manage the entire backend Marketo lead management process including lead creation, scoring, and success path flow.

As the Marketing Specialist at Networkfleet I was responsible for providing top-level support to the direct & inside sales teams to help the channel expand and grow. My roles and responsibilities included:• Lead Generation – responsible for conceptualizing, executing, and reporting on sales driving marketing campaigns for the direct sales channel.• Marketo Project Manager - Advanced Marketo user; develop and implement advanced lead nurturing campaigns, sales operations alerts, lead generation campaigns, and other multi-pronged marketing programs.• RFPs – write, review, and deliver RFPs according to guidelines. • Sales Tools – work with third party vendors to develop product materials, marketing collateral, and direct mail pieces.• Social Media – manage and author content for all corporate social media platforms including Facebook, Twitter, LinkedIn, andYouTube.• Events - plan and coordinate lunch seminars and other lead generating events for the direct sales team.• Cross departmental project manager for the creation of technical bulletins, installation guides, and specification sheetsfor new product launches.

• Elected team lead for a project to rebrand charter school.• Oversaw strategic and competitive brand audits exploring new visual and verbal identities for the client.• Presented school founders with new logo, tagline, and marketing collateral, which are still in use to this day.• Planned and implemented a communication strategy for the Best Global Brands report for all US offices.• Prepared candidates for media interviews and developed a media training kit.• Prepared conference speaker proposals.

• 3 month internship while studying abroad in London, England.• Assisted with event coordination and onsite event management for Quintessentially club members.• Conducted industry research and generated lead databases for marketing campaigns targeting global hotels/resorts.• Contributed creative marketing ideas for members only e-newsletter.seasonal information aimed at consumer interests which were featured on company website.

Bs, Business Administration, Marketing Concentration

UB Undergraduate Case Competition Winner, Spring 2007

Marketing

Activities and Societies: Deans’ Host, Ithaca Bombers Club Volleyball Team- Student Ambassador for Ithaca College’s School of Business.