Melissa Rathburn Email & Phone Number

Composed and deployed custom market research surveys on behalf of various educational technology clients. Analyzed survey response data and presented slide decks with results identifying customer demographics, pain points, goals, and satisfaction with current products. Summarized response data from interviews and focus groups and prepared detailed reports for clients. Developed company-wide client satisfaction survey for beginning, middle, and end phases of every project. Demonstrated e-book and companion software tools with prospective faculty users and provided client with narrative summary of each live review session. Conducted comparative analysis of competing products in the K-12 educational technology market for multiple clients.

Remote

Authored assessment questions and expository content for college-level English Composition adaptive learning modules produced by McGraw-Hill. Configured interactive questions and feedback material in software platform. Provided ongoing maintenance for multiple English Composition products by editing ambiguous, erroneous, or malfunctioning assessment items based on end user feedback. Critiqued learning objectives and probe questions prepared by SMEs to ensure alignment with project standards.

Tampa, Florida, United States

Coordinated two first-year student success courses with enrollment of approximately 2000 students per academic year. Recruited, trained, and offered instructional design services to 60-75 adjunct instructors. Developed course curriculum and supplemental activities as well an extensive course template in Blackboard and Canvas learning management systems. Edited four annual editions of a custom textbook and contributed content as co-author. Analyzed assessment data reporting student academic performance outcomes along with other course metrics. Managed 8-10 professional academic advisors jointly with Director and served as primary supervisor for 2-4 graduate assistants and 15-20 teaching assistants.

Tampa, Florida, United States

Advised cohort of approximately 200 first-year students with undeclared majors. Guided students through the process of exploring careers and majors, along with the pertinent academic requirements. Created and maintained a database for department advisors to monitor students’ academic progress each term. Produced marketing campaigns for the department’s special programs and activities.

Tampa, Florida, United States

Instructed first-year students for the University Experience (SLS 1101) student success course in traditional and fully online formats. Focused on career exploration and self-assessment as well as the transition to university life, academic strategies, time management, financial literacy, technology, and personal wellness. Consistently earned high ratings on student evaluations.

Tampa, Florida, United States

Assisted students with questions regarding selection of degree programs, course requirements and registration procedures. Evaluated transcripts from other institutions, interpreted placement test results, conducted graduation audits, and prepared students for matriculation to a university.

Tampa, Florida, United States

Instructed first-year students for the College Success (SLS 1501) student success course. Addressed topics including study techniques, written and oral communication skills, short- and long-term planning, technology, and physical and mental health. Mentored 26 students, meeting with each student individually three times during the term to discuss their academic progress and identify appropriate candidates for an early-alert system designed for students at risk.

Graduate Certificate, Career Counseling

Master Of Education - Med, Curriculum And Instruction

Concentration: College Student Affairs

Bachelor Of Science - Bs, Business Marketing