Melissa Rieger Email & Phone Number

Pittsburgh, Pa, Us

- Experienced marketing communications/public relations leader and strategist open to freelance or full-time opportunities- Write lyrics and vocal melodies for musical artists including Alan Chan and Adam Wedd; achieved global radio placements for seven songs since 2020, with more in the works at Abbey Road Studios- Published children's book author

Pittsburgh, Pennsylvania, United States

Leadership- Promoted through multiple roles from AAE to SVP & Practice Head, Health & Wellness - Served on the HAVAS Red Senior Leadership Team and Health Global Leadership Team- Appointed as practice head for health and wellness to expand the client portfolio- Managed multiple accounts simultaneously- Supervised and mentored junior team members, many of whom received top industry accolades- Directed new business proposals with high success rate, particularly during the pandemic- Selected as sole agency member of the HAVAS Network’s Mental Health Coalition and contributed several advocacy pieces, including bylines in PRNews, Medium and CommProBiz- Chaired agency awards for 10+ years, achieving 100+ honorsAccount & Project Management- Crafted strategic plans and developed creative content targeting B2B, DTC, internal and niche audiences, including marketing and promotional materials, press releases and bylined articles, media pitches, research analysis documents, video scripts, web and social media content, executive speeches and presentations, white papers and educational materials- Managed media relations efforts across clients and built relationships with trade and national outlets to secure 100+ high-profile coverage pieces- Supervised vendors for services, including web development, creative execution and research fielding

- Hired post internship as the “best intern” and delivered comprehensive news coverage- Responsible for identifying, writing, shooting, editing and delivering stories for the nightly news