Melissa Roberts Email & Phone Number

Orlando, Fl, Us

Johns Creek, Georgia, Us

Execute marketing programs across the Southeast to drive partner and field marketing successDevelop and implement integrated marketing campaigns aligned with partner and field strategiesCollaborate with partners to create and distribute co-branded marketing materials for regional initiativesManage events, webinars, and other marketing campaignsCoordinate with sales and partner teams to ensure marketing efforts are aligned with business goals

New York, Ny, Us

ALLIANCES MANAGER, AUGUST 2019- AUGUST 2024• Collaborated with cross-functional teams to drive partner solutions, resulting in increased revenue• Managed financial budgets, training and certification requirements, partner demand generation activities, team calendars, events, and activities, enhancing profitability• Built and maintained relationships with top financial and strategic partners, fostering growth• Organized and led Quarterly Business Reviews, ensuring alignment and strategic planning• Maximized incentive dollars by aligning go-to-market strategies, boosting company growth• Optimized back-end rebates and incentives by aligning go-to-market strategies, enhancing profitability for Presidio and account managers.• Fostered cross-functional collaboration with Marketing, Engineering, and Leadership to drive partner solutions and achieve shared objectives.• Managed partner financial budgets and MOU dollar tracking, ensuring accurate activity submissions and maximizing revenue potential.• Developed and owned investments and business models, working with data center, SLED, various verticals, and cloud teams to drive innovative selling initiatives.• Built partner enablement and acceleration activities. For example, blogs, website traction, paid social media, proof of concept (POCs)• Developed and distributed quarterly corporate newsletters, enhancing internal communication to our sales teams• Strategically aligned go-to-market initiatives with partner incentives, optimizing back-end rebates and enhancing profitability for Presidio and account managers.• Fostered cross-functional synergy with Marketing, Engineering, and Leadership teams to drive innovative partner solutions and achieve shared business objectives.• Managed account mapping ensuring proper alignment of partner sales teams

New York, Ny, Us

•CORPORATE MARKETING MANAGER, FEBRUARY 2018-JULY 2019• Managed budgets and ROI for marketing events, ensuring vendor proof of performance and timely invoice entries.• Collaborated with strategic partners to secure funding for corporate and regional campaigns.• Coordinated marketing plans with regional teams to drive pipeline and align with partner guidelines.• Developed and distributed quarterly corporate newsletters, enhancing internal communication.• Oversaw Presidio website, Presidio webinar channel, managing speakers, topics, promotions, and lead generation.• Optimized budget tracking for marketing events, ensuring accurate ROI calculations and vendor performance documentation for enhanced financial oversight.• Fostered strategic partnerships to secure funding for corporate and regional marketing initiatives, aligning campaigns with partner guidelines.• Revitalized corporate communication by developing engaging quarterly newsletter content and managing a dynamic webinar channel.• Maintained website content currency, ensuring timely asset updates and managing social media presence for partner and event promotions.• Orchestrated logistics for large-scale annual events, managing attendee support, sponsor registration, and travel arrangements for over 3000 participants.• Optimized marketing event ROI through meticulous budget management and vendor performance tracking, driving financial efficiency and accountability.• Managed account mapping

New York, Ny, Us

• Managed financial pipeline, delivering crucial data to C-suite for strategic decision-making. Streamlined reporting processes, enhancing operational efficiency.• Facilitated seamless onboarding and role transitions. Coordinated multi-location team meetings, fostering collaboration and knowledge sharing.• Drove sales performance through quote generation, margin analysis, and opportunity reporting. Contributed to successful government RFQ bids.• Launched bi-weekly newsletter, improving communication of key metrics, challenges, and insights across the sales organization.• Optimized executive productivity through meticulous calendar management, meeting coordination, and PTO request handling.• Managed financial pipeline, delivering crucial data to C-suite. Streamlined reporting processes, enhancing operational efficiency.

Fort Lauderdale, Florida, Us

• Provide Education program guidance in assisting prospective students• Assess prospective students by their skills and interests • Guide prospect students through enrollment processes, increased number of candidate enrollments

• Increased and generated sales for the website while creating new web design ideas• Trained new hires• Worked one on one with potential clients and current clients • Coordinated and put together business proposals• Managed 10 employees

• Designed the website, business cards and business flyers• Research and analysis of various businesses • Worked one on one with potential clients• Implemented new business ideas• Helped start the company from the ground up• Met with potential client

Increased sales, responsible for revenue building with B2B meetings with companies Responsible for hiring, firing, training employees Implemented training course for new employees Relocated to help open a new office Ran office training meetings/sessions Implemented new ideas and policies for multiple Branch openings

Bachelor Of Arts (B.A.), Communication And Media Studies

Communicaitons