Melissa Schmitz Email & Phone Number

West Jordan, Ut, Us

- Leverage customer insights and conduct market research to inform Go-To-Market (GTM) strategies including positioning, messaging, program guides, product materials, website content, and social media campaigns- Conduct legal and regulatory research to inform competitive analysis and support strategic decision-making- Develop case study questions, conduct interviews with customers, and craft compelling case studies showcasing key insights and success stories- Build out compelling value propositions and differentiation strategies, including competitive messaging, to effectively position the brand in the market- Create sales enablement materials: product briefs, GTM documentation, sales slicks, product guides, pitch deck presentations, charts, infographics, and fact sheets to help secure deals. - Develop content for both internal and external audiences, including messaging guides, press releases, case studies, whitepapers, blog posts, webinar and web content- Collaborate with cross-functional teams to develop and implement campaigns, events, and deliver impactful presentations- Develop and deliver engaging webinar presentations to educate audiences on technology benefits and drive audience engagement - Thought leader for products including speaking engagements and written works

Remote

- Provided product marketing and Go-To-Market support for Nimble AMS, Freestone LMS, Crowd Wisdom and Core-Apps software- Created weekly competitive intel and summaries distributed weekly to the company- Wrote and edited program materials: news releases, product briefs, case studies, blogs, newsletters, email copy, fact sheets, sales slicks, website content and campaign specific landing pages.- Created sales product learning presentations and communicated to leadership and sales teams - Developed product briefs and continually updated as enhancements were released- Prepared slides with win/loss key findings and presented to leadership teams

- Directed Helping Hands Gala & Silent auction that saw 300 people in attendance and generated $130K- Managed relationships with Board of Directors, corporate sponsors, and top donors- Drove business development and secured $500K in corporate sponsorship revenue - Tracked sponsorship dollars and provided recommendations on fundraising efforts- Managed marketing initiatives and communications for the events program targeted at corporate sponsors- Designed and launched the Smarter Parenting Advocacy Program, while curating and amplifying family stories to drive engagement and awareness- Negotiated terms and wrote contracts for twenty event sponsors

Casper, Wyoming Area

- Oversaw the corporate sponsorships program printed and digital marketing content- Authored a strategic business plan for the department identifying revenue opportunities and new partners- Presented to corporate partners future event opportunities and options for in-arena signage - Worked closed with marketing and brand teams to ensure that strategies aligned with brand objectives and sales revenue targets

Casper, Wyoming Area

- Managed the Injury Prevention Traffic Safety $180K federal grant and the community Safe Kids’ $30K grant- Directed Safe Kids’ Day event planning and execution that saw 2,000 people in attendance - Coordinated event volunteers and partnerships (fire department, police department, booths from community)- Served as the key spokesperson with media groups providing TV, newspaper print, and radio interviews - Oversaw the event social media outreach, billboard campaigns, educational materials, and creative briefs- Produced digital communications on safety topics and published company wide

Waconia, Mn

- Oversaw the strategic and business data analytics for the healthcare system as a part of the leadership team- Supported business case development by performing analysis on key industry and market trends- Developed and communicated business opportunities and recommendations that influenced decisions

Minneapolis, Mn

- Led a wide array of technology projects within budget in matrixed organization- Identified, prioritized, documented, and communicated business requirements to maximize functionality- Developed informed point of view to influence optimal business decisions

Eden Prairie, Mn

- Accountable for the financial planning tool functionality utilized by the merchant teams- Led the development of leadership dashboards that provided snapshots of current state of business - Executed weekly support activities and quickly responded to business needs

Eden Prairie, Mn

- Managed vendor bid process for $6M artisan bread business- Supported the fresh foods merchandising team with weekly ad and competitor analysis- Consolidated product assortment across 2,000 operating locations

Bloomington, Minnesota

- Built lasting relationships with customers understanding customer needs, wants, and expectations- Obtained fashion and product knowledge to build on expertise- Grew sales by opening new Nordstrom Rewards program accounts

Mendota Heights, Mn

- Successfully planned and executed four trade shows featuring company's new product line- Developed annual retail marketing strategies and executed the plans- Created and implemented seasonal and everyday marketing promotions

Bachelor Of Science, Business Administration & Marketing

Activities and Societies: University of Portsmouth Study Abroad Program Portsmouth, England (2 semesters) MSUM Women's Basketball Team.

Bachelor Of Business Administration - Bba, Business Administration And Marketing

Bachelor Of Science, Business Administration And Marketing

Activities and Societies: NDSU Women's Basketball Team (2001-2003)