Melissa Sabbadini Email & Phone Number

Netherlands

I lead the development and execution of digital marketing strategies to elevate the Fagron brand presence and drive global growth. I establish and maintain a strong brand identity, ensuring consistency and recognition. I oversee the planning, execution and optimization of digital marketing campaigns. Managing relationships with external agencies and vendors, I ensure the seamless execution of digital initiatives. My work also includes providing support and guidance to regional Fagron marketing teams, facilitating the implementation of global strategies. Additionally, I contribute to continuous improvement efforts aimed at enhancing brand awareness, customer engagement, and conversion rates through strategic digital initiatives.

Rotterdam, South Holland, Netherlands

In this role, I was responsible for managing projects related to global product launches and to plan and execute global-to-local marketing strategies. I maintained consistent and effective communication with the Innovation and R&D team and also led the coordination and management of interactions with the digital agency responsible for constructing global and local websites. Furthermore, I leveraged insights from media monitoring to refine marketing strategies, emphasizing data-driven decision-making.

Scheßlitz, Baviera, Alemanha

I played a role in implementing and developing digital marketing channels and strategies a new acquired Fagron company. This involved managing digital projects from initial conceptualization through final implementation and live monitoring. I oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, and strategically placing ads to boost reach. Additionally, I identified appropriate key performance indicators (KPIs) and reported key metrics from digital campaigns.

• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.• Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.• Communicated closely with all applicable parties within company, including art department, upper management and sales team.• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.• Led design department of the company and created marketing collateral for clients.• Coordinated creation and deployment of videos, social media campaigns, and inbound marketing content with publicity agencies.• Revitalized web content and social media profiles with new and interesting content.

Campinas E Região, Brasil

• Coordinated and implemented Unimed Campinas social channels.• Created business plans and project management plans to define milestones and guide account managers.• Analyzed website data such as traffic, interactions, conversions, and goals to find areas of improvement.• Measured and evaluated brand digital performance to present weekly findings to management.• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.• Negotiated with publicity agencies in the communication and marketing area, ensuring the best commercial conditions for hiring and purchasing.

Campinas

• Boosted brand awareness by establishing a strong web and social media presence.• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.• Built, implemented, and updated effective SEO strategies.• Created content strategies for digital media.• Collected and analyzed Web metrics such as visits, time on site, and page views per visit.• Participated in the E-commerce platform project.• Developed internal marketing and communication actions.• Tracked and reported on marketing campaigns for product launching.

Campinas E Região, Brasil

Campinas E Região, Brasil

• Created strategic planning, audience mapping, visual and brand identities.• Was responsible for client's Social Media management and interaction.• Managed Google and Social Ads campaigns.• Monitored online trends, conversations, and innovations to optimize strategies.• Analyzed website data such as traffic, interactions, conversions, and goals to find areas of improvement.• Helped clients develop landing pages and social media pages to promote businesses.• Planned, created, and managed Inbound Marketing campaigns.• Used Buzzmonitor to identify behavioral patterns and trends in data.

Bauru E Região, Brasil

• Developed Marketing actions for digital and mobile services (digital apps and magazines)• Analyzed target audiences• Managed Social Media channels and measured results of advertising actions through analytical reports.

Bauru E Região, Brasil

• Clipping reports.• Assisted in photographic productions.• Prospected new suppliers (journalists, photographers, illustrators, translators).• Contacted press offices, aiming at partnerships with artists.

Master Of Business Administration - Mba, Project Management

Pós-Graduação, Marketing Digital

Graduação, Comunicação Social: Relações Públicas

Activities and Societies: Organização da “XX Semana de Relações Públicas: Moda, Música e Cinema” – Unesp Bauru, no período de 11 a 13 de.