Melissa Gaia Sánchez Email & Phone Number

United States

I develop innovative and effective strategies to address ambiguous or undefined challenges, blending analytical skills, creativity, and experience to deliver solutions that align with business objectives.→ I tackle complex challenges by breaking them down into manageable pieces and developing creative, data-driven strategies that align with business goals. I then test and refine these solutions to ensure they’re effective and sustainable.→ I then translate successful strategies into clear, repeatable processes (SOPs) that ensure consistency and can be easily delegated or outsourced, freeing up resources for higher-priority tasks and enabling teams to manage increasing workloads without compromising quality, supporting sustained growth without losing performance.→ Continuously optimizing workflows and processes to maintain efficiency and scalability, ensuring they grow alongside the company.

Osa, Puntarenas, Costa Rica

• Developed customized plant based menus for over 50+ back to back retreats, maintaining regular communication with current and future retreat hosts.• Implemented specialized protocols for retreats catering to specific dietary requirements, including Ayurveda, Ayahuasca, Auto Immune Protocol Diet including nightshades, Low–Histamine, and other one on one case bases food allergies, ensuring all guests' needs were met.• Efficiently managed the supply chain to guarantee the smooth functioning of the kitchen, ensuring timely procurement of ingredients and equipment.•Supervised day-to-day kitchen operations, ensuring high-quality food preparation and adherence to health and safety standards.• Developed standard operation procedures for the standarization of all kitchen operations regarding special retreat needs, beach event organization and planning, and day to day operations.

•Developed and executed innovative marketing campaigns and initiatives to increase visibility, market share, and revenue. •Managed and provided strategic direction to other marketing team members to ensure successful completion of projects and campaigns.•Monitored and analyzed marketing trends, customer behavior, and competitive landscape to identify opportunities for growth.•Created and executed lead generation campaigns to engage and convert prospects.•Measured and analyzed the performance of campaigns to identify areas for improvement.

Costa Rica

Working with companies from diverse industries such as LEED-certified Design-Build construction, hospitality, and health tech companies with marketing and communications, client outreach through diverse digital contact points and digital asset management.• Established and developed brand identities for clients focused on purpose and storytelling. • Designed visual and verbal brand systems to strengthen a brand’s recognition including graphic design, brand voice documentation, and audiovisual production. • Consulted on technical and content SEO. • Created detailed niche copywriting for SEO, Google Ads, Facebook Ads, and other digital and physicial assets.• Provided social media strategy and management for long term success.• Hosted communication, storytelling and social media growth workshops for small business owners during 2020 Pandemic. • Helped clients outperform their current digital presence and outreach through CRM and email marketing.

Costa Rica

•Planned and executed monthly social media strategy to improve brand recognition. •Streamlined marketing workflow by creating systems and SOP documents.•Developed and managed new digital assets to help localize the brand to Costa Rican clientele. •Translated detailed product descriptions.

San José, Costa Rica

•Crafted an informational program within the marginalized community of La Carpio. •Funded projects through Premio "Yo Creo" 2018, held by Universidad Latina de Costa Rica. •Collaborated with LIU Global and La Esquina on workshops advocating environmental actions.•Planned, organized and conducted a social intervention called "100 Rosas Para La Carpio", a social intervention to promote appreciation of nature within the community.

•Developed a new section of intimate interviews in the magazine to bridge the gap between the film directors and the established community of the magazine. •Interviewed 25+ local film directors, writers and producers.•Created engaging digital content for a tailored community of LATAM film enthusiasts. •Assisted in the organization, planning and promotion of Shnit Film Festival 2016.

Licentiate Degree, Business, Management, Marketing, And Related Support Services, Magna Cum Laude

Bachelor'S Degree, Sociology

Bachelor'S Degree, Journalism, Summa Cum Laude

International Bachalaureate, Magna Cum Laude