Melissa Springer Email & Phone Number

Annapolis, Maryland, United States

Oversee daily operations for integrations and strategic planning as primary point of contact to teams and clients across large-scale campaigns. Manage entire project lifecycles, quicky pivoting plans to amplify client satisfaction through marketing best practices. Liaise with clients and internal teams to identify project priorities and scale activities to meet deadlines and milestones. Maintain advanced knowledge of integrated communications and digital marketing.➢ Instrumental in designing creative briefs and leading agency-wide kickoff meetings to define project scope, timeline, and strategy.➢ Design and introduce new campaigns tailored to client requirements and market trends in collaboration with brand and social media teams.

Annapolis, Maryland

Managed website and social media contractual reporting requirements including analyzing past performance to identify trends and opportunities for growth. Maintained transparent communications with clients during process, providing updates and serving as subject matter expert to complex projects.

Wyomissing, Pa

Led primary and secondary research projects to identify key trends and changes that elevated account posture in competitive markets. Managed cradle-to-grave email marketing campaigns, tapping into advanced marketing strategies to gain traction with new audiences. Converted data into custom solutions based on market, industry, customer base, and business goals.➢ Provided invaluable intelligence in trademark clearances and filing services to members.➢ Aligned all email campaigns with targeted strategy, budget, and KPI.➢ Managed social media accounts to maintain online engagement.➢ Research projects included competitive ad spending, target audience profiling, media planning, focus groups, creative testing, customer satisfaction, and company / market intelligence.

Hagerstown, Md

Expanded mission awareness by playing an integral role in all daily public relations and advertising initiatives for local chapter of global humanitarian nonprofit. Actively engaged with potential volunteers to drive community involvement in upcoming events and activities.➢ Supported annual dinner auction event through strategic event planning, organization, and execution.➢ Articulated organization vision to a diverse community, sourcing new volunteers through a blend of interpersonal and agile communications.➢ Served as chapter representative to local fundraisers, city meetings, and events.

Washington, Dc

Managed comprehensive service / account management for 200+ clients on a daily basis. Effectively managed a high workload without compromising commitment to customer service or quality. Captured new business opportunities by connecting with prospective and existing clients in warm and cold settings. ➢ Built a book of business comprising Fortune 500 companies, government agencies, PR firms, nonprofit organizations, and academic institutions.➢ Strengthened company credibility with client base by promptly addressing a host of client questions and concerns through customer-focused communications.

Washington, Dc

Fostered reputation as client and company advocate, responding to petitions for support on government projects from managers and colleagues. Optimized keywords and real-time media searches effectively expediting media analyses. ➢ Upheld company values during phone and in-person client meetings, providing comprehensive details in all demos and presentations.

Washington, Dc

Owned initiative to compile media list detailing grassroots and political blogs / radio stations pivotal to organization positioning. Helped create and prepare media kits. Paved the way for greater online visibility by managing social media and networking opportunities using Facebook and Twitter.➢ Offered support in creating, editing, and producing promotional video for YouTube.

Hagerstown, Md

Sustained administrative operations by handling all scheduling and calendar management for supervisor. Revitalized office organization through meticulous database management including student and employee updates. Sourced new talent at local and national employer job fairs to reinforce center operations.