Serve as the driving force behind all digital marketing initiatives. Develop, implement, track and optimize all digital marketing campaigns across multiple platforms. Create a digital marketing strategy that supports the overarching business goals of Softdocs. Work together with the marketing team to craft compelling strategies for marketing campaigns. Ultimately, ensure Softdocs’ message reaches the target audience to increase growth. • Work with cross-functional teams to establish growth strategies to support Softdocs’ revenue goals.• Create, manage and experiment with new user acquisition campaigns.• Conceive and execute a wide range of content campaigns to drive education and engagement.• Manage all social media platforms (including Facebook, Twitter, LinkedIn, and Vimeo) and drive content creation.• Manage SEO.• Analyze data to monitor revenue performance and uncover areas for improvement.• Prepare and present recommendations, reports, and findings from experimental data

Responsible for the overall digital presence and performance of Softdocs. Has a deep understanding of and can report on all SEO, PPC, and analytics. Create a comprehensive picture of Softdocs and its solutions to the education market by managing the website and social media strategy. Worked closely with internal and external organizations to reach goals. The overall focus of this position was to increase Softdocs' digital footprint and create measurable paths to lead generation and engagement through digital marketing. • Planned, implemented, managed, monitored and upgraded the organization’s website. • Conducted ongoing content audits.• Improved user experience of the website by adjusting site to fit buyer journey.• Created strategies to grow subscriber base and web traffic metrics.• Kept current with industry news and updates.• Developed, implemented, and managed social media strategy. Measure success of every social media campaign.• Created landing pages to support multiple marketing campaigns. • Created, implemented and monitored buyer journey and assistance using the Drift chatbot platform.About Softdocs: Softdocs develops document management, electronic forms, workflow automation, eSignature, and print customization solutions for the higher education and K-12 markets. The company’s Etrieve platform, and complementary solutions, empower institutions to work more efficiently, communicate more effectively and collaborate more freely. Education-focused and SOC 2 Type I and II compliant, Softdocs is a trusted partner of nearly 700 organizations.

Responsible for creating and managing all of Ingevity's online content, brand voice, and optimizing online conversations related to the company and its products. Assisted in company brand creation and development for Ingevity’s spin-off. Managed Ingevity’s domains which consisted of over 300 domains both domestic and international. Created analytics reports for both website and social media accounts on a monthly and quarterly basis.• Produced and managed Ingevity’s public-facing website (ingevity.com) while working with teams across Ingevity’s global organization. • Planned and produced Ingevity’s product database with over 1,000 chemical products.• Designed, produced and managed Ingevity’s internal intranet, IngevityToday, on Microsoft SharePoint.• Developed, built following, and maintained Ingevity’s online presence in social media: Facebook, Twitter, LinkedIn, Glassdoor, etc. Ingevity (NYSE: NGVT) is a $1.0 billion global manufacturer of specialty chemicals and high performance materials. Ingevity's products serve as critical inputs into a wide variety of high performance applications, including gasoline vapor emission control, oil exploration and production, paving technologies, agrochemicals, adhesives, lubricants, and publication inks.

Oversaw all website operations (website production, development and website maintenance) for company and clients (small businesses, non-profits, healthcare, medical universities and others). Led a team of Web Developers, System Administrator and Web Assistant.• Created and implemented web process for company web production.• Consulted and managed all web development projects (websites and mobile apps) from start to finish (correspondence with client, website planning, design consulting, sitemap creation, content creation, assisting developer, migrating content, testing new site and taking live).• Managed client DNS accounts and assisted with client hosting on designated company server.

Served as liaison between clients, partnering marketing firms and website developers and designers while creating and executing project timeframes.• Monitored and reported on clients’ website analytics (Google Analytics).• Managed interactive marketing efforts with individual clients to fulfill successful social media campaigns. Coached clients on promoting businesses and organizations through the use of Google AdWords.• Trained clients on company’s custom CMS (SimpleContent) and email campaign (SwiftPress) products as well as WordPress.

Developed online strategy for campaign. Administered daily implementation of new media strategy, including website upkeep, blog posts, social media outreach and email campaigning (Utilizing Facebook, Twitter, WordPress, YouTube, Flickr, and Mailchimp).• Managed full website redesign and development.• Created design and content for all mass email messages as well as managed eMessaging campaign.

Supervised interactions between clients, employees and outsourced companies while managing work schedules of designers and developers. • Managed client website development as well as maintained client websites using CMS programs and HTML.• Coordinated eMessaging campaigns for various businesses, political figures and non-profits often under strict time constraints.

Researched potential donors for Development office and served as middleman between Development Director and potential donors.• Organized and implemented annual phone-a-thon for the Development office.