Melissa Lewis Email and Phone Number
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Creative, and motivated insights professional with nearly 20 years of B2B and CPG research and analytics experience. Recent experience leading department's digital transformation efforts and creating data strategy roadmap. Naturally curious individual with a passion for understanding ever-changing human behavior and leveraging data in new and strategic ways. History of leading variety of complex insights projects that include leveraging syndicated, secondary, and sales data, as well as conducting qualitative and quantitative research; continuously investigate new research methods to build vitality of division. Skilled in knowledge gap analysis, insights interpretation, and meaning-making. Deliver high-quality outputs amidst shifting priorities and resource limitations.
Nestlé Purina North America
View- Website:
- nestlepurinacareers.com
- Employees:
- 8188
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Senior Manager, Emerging Insights And Data StrategyNestlé Purina North AmericaSt. Louis, Mo, Us
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Emerging Insights ManagerNestlé Purina North America Jun 2021 - PresentGreater St. LouisLead development of advanced analytics capabilities to drive Purina’s digital transformation efforts. Serve as analytics product owner and continuously identify opportunities to make data work harder; bring together disparate sources to create holistic perspectives and maximize insights impact. Partner with future-focused teams to keep pulse on consumer and product trends; provide insights that drive innovation prioritization and ensure alignment across the organization.
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Category Insights ManagerNestlé Purina North America Apr 2018 - Jun 2021Greater St. LouisPartnered with HQ and Field Category teams, providing analytic, category management, and insights expertise, to help achieve volume, market share, and profit targets. Supported development of channel-level strategies to optimize product mix and shelf/display space; researched and communicated shifts in consumer behavior and evolving category trends. Championed needs of the field teams to ensure insights and category strategies remained relevant, applicable, and actionable.
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Shopper Insights ManagerNestlé Purina North America Jul 2015 - Apr 2018Greater St. Louis AreaProvided strategic, portfolio-level thought leadership to business partners, leveraging industry knowledge, on-going brand equity/communication tracking, panel and syndicated data, and primary shopper research. Designed and managed all phases of qualitative/quantitative research projects, including ethnographies, focus groups, online panels, and simulated test markets; expertise in creating and applying shopper decision trees and incorporating behavioral science principles into research plans… Show more Provided strategic, portfolio-level thought leadership to business partners, leveraging industry knowledge, on-going brand equity/communication tracking, panel and syndicated data, and primary shopper research. Designed and managed all phases of qualitative/quantitative research projects, including ethnographies, focus groups, online panels, and simulated test markets; expertise in creating and applying shopper decision trees and incorporating behavioral science principles into research plans and retailer recommendations. Show less
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Insights AnalystAnheuser-Busch Inbev Jan 2014 - Jul 2015Greater St. Louis AreaSupported Trade Marketing and Sales divisions by providing specialized shopper insights at the brand, category, channel, and retailer levels. Applied segmentation research to explore a shopper’s path to purchase and better understand trip types, shopper motivations, store choice drivers, and other decision points. Quantify the performance of key channels and retailers in meeting shopper needs across shopping missions. Develop initiatives with retailers to optimize shopper engagement, refine… Show more Supported Trade Marketing and Sales divisions by providing specialized shopper insights at the brand, category, channel, and retailer levels. Applied segmentation research to explore a shopper’s path to purchase and better understand trip types, shopper motivations, store choice drivers, and other decision points. Quantify the performance of key channels and retailers in meeting shopper needs across shopping missions. Develop initiatives with retailers to optimize shopper engagement, refine trade solutions, and further develop the value of the category. Show less -
Managing Director Of Central Project ManagementSago Jun 2013 - Jan 2014Greater St. Louis AreaOversaw range of qual/quant marketing research projects, from online surveys to multi-city, multi-method research efforts, with Focus Pointe Global (acquired by Schlesinger Group, now SAGO). Consulted with clients to design research studies; recommended approaches, methodologies, and suppliers to best meet objectives. Designed screeners, questionnaires, and surveys; monitored data collection throughout all phases of project. -
Consumer Understanding & Insight AnalystHallmark Cards Aug 2011 - Jun 2013Kansas City, Missouri AreaRecruited to support strategic priorities for shopper/consumer insights team and integrated marketing unit. Partnered extensively with internal stakeholders from marketing, visual merchandising, retail execution, commercialization, and customer development; worked with customer teams to define consumer understanding needs while prioritizing research efforts based on size, scale, and complexity of program. -
Research Manager / Research Specialist / Resume WriterVandover 2005 - 2011St. Louis, MoDirected 12 research specialists and supported 11 business consultants at global business consulting firm. Supported marketing, sales, and finance divisions to facilitate product and business development efforts. Prepared reports for corporate clients regarding talent management, recruitment, and retention strategies. Analyzed trending reports and utilization statistics to determine clients’ business needs and formulate appropriate, effective programs.
Melissa Lewis Education Details
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Cinema Studies -
Cor Jesu Academy
Frequently Asked Questions about Melissa Lewis
What company does Melissa Lewis work for?
Melissa Lewis works for Nestlé Purina North America
What is Melissa Lewis's role at the current company?
Melissa Lewis's current role is Senior Manager, Emerging Insights and Data Strategy.
What is Melissa Lewis's email address?
Melissa Lewis's email address is me****@****tle.com
What is Melissa Lewis's direct phone number?
Melissa Lewis's direct phone number is (877) 204*****
What schools did Melissa Lewis attend?
Melissa Lewis attended University Of Illinois Urbana-Champaign, Cor Jesu Academy.
Who are Melissa Lewis's colleagues?
Melissa Lewis's colleagues are Daniel Vasconcellos, Alan Weatherby, Mackenzie Browning, David Ocan, Dana Graham, Timothy Whyman, Fred And Diane Buffington.
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Melissa Lewis
Professor @ The University Of Texas At Arlington School Of Social Work | Phd In Health & Social PsychologyDallas-Fort Worth Metroplex1unthsc.edu -
Melissa Thiriez
Director, Employer Relations & Partnerships | Connector | Relationship Builder | Mba CandidateSan Jose, Ca1gmail.com -
Melissa Lewis
Talent Acquisition | Candidate Relationship Management | Hr Operations | Shrm-Cp And Talent Acquisition Specialty CredentialHartford, Ct2nsre.com, nfg.com -
Melissa Lewis
Leesburg, Va -
1yahoo.com
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