Melissa Voss Email & Phone Number

Greater Chicago Area

Central Region

• Manage and direct all regional marketing activities including dealer and regional promotions, new car shows and incentive programs. Execute Marketing plans for all Dealer Marketing Groups in the region; to include.
• Manage and direct all regional advertising activities. Coordinate with corporate, advertising agency, and dealer marketing groups. Provide dealer field support. Maintain vendor relations and maximum onsite… Show more
• Manage and direct all regional advertising activities. Coordinate with corporate, advertising agency, and dealer marketing groups. Provide dealer field support. Maintain vendor relations and maximum onsite activations.
• Manage and direct all salespersons and regional company product and sales training activities.
• Coordinate regional individual dealer allowance advertising funds. Administer program to obtain highest market impact.
• Prepare, monitor and maintain marketing budget within guidelines for all dealer cash programs and proposals. Show less

• Maximum wholesale/retail sales of Kia vehicles to achieve annual objectives.
• Implement KMA sales & marketing policies, procedures and operating standards to ensure program(s) compliance.
• Provide dealer assistance in the development of effective advertising/merchandising plans & sales promotion.
• Train dealership sales personnel in the areas of sales & product knowledge to maximize Kia retail sales and customer satisfaction.
• All Kia dealerships portray a consistent… Show more
• All Kia dealerships portray a consistent, high-quality image in the marketplace, properly utilizing Kia dealership identification, point-of-sale displays, and vehicle inventory displays.

• Manage the Chicago, Detroit, Baltimore, Washington DC, St. Louis, and Minneapolis/St. Paul ad groups. Manage a 12 million dollar budget used to develop advertising plans including media selection, media scheduling, and.
• Responsible for allocation of Regional marketing budget of $2.5 Million.
• Liaison between Ad Groups and Advertising agencies. Evaluated media buys presented from media planners. Instructed media planners on spending levels between… Show more
• Liaison between Ad Groups and Advertising agencies. Evaluated media buys presented from media planners. Instructed media planners on spending levels between mediums. Approved ads before they were trafficked to media.
• Supported regional management in the development of monthly/quarterly incentives. Identified gaps to sales objectives, performance leaders by segment and potential sales lift associated with incentive programs.
• Led a team of four responsible for training retailers on new products and improving retailer processes in the areas of customer loyalty, and internet advertising/communication.

• Responsible for Chicago Metro Market of 14 retailers – 25% of overall Central Region retail Volume.
• Establish market goals and direction for Market Team.
• Consult regularly with Retailer Principals to ensure actions and programs that will result in meeting targets and plans.
• Manage market implementation of Volvo Sales and marketing programs, activities, standards, support, tools and product training.
• Monitor Retailer and Market Team performance against Annual Business Plan and… Show more
• Monitor Retailer and Market Team performance against Annual Business Plan and objectives and take corrective actions to improve performance.

• Managed dealership sales, advertising, incentives and training for Lincoln Mercury dealerships in both the South and Midwest.
• Controlled dealer marketing budgets for the zone and ran several sales incentive programs, contests and advertising campaigns helping the dealers in consistently exceeding sales and profitability targets.
• Implemented Brand Strategy Managers in Chicago Metro Market to take the pulse of top selling dealers and competition on certain vehicles lines.
• Developed a… Show more -Managed dealership sales, advertising, incentives and training for Lincoln Mercury dealerships in both the South and Midwest.
• Developed a regional Town Car offering for the Metro Market to assist retail and wholesale efforts. Show less

Mba, Management And Strategy

Marketing, Marketing/Management