• Manage and direct all regional marketing activities including dealer and regional promotions, new car shows and incentive programs. Execute Marketing plans for all Dealer Marketing Groups in the region; to include Media, sponsorships/partnerships, digital and on site activities.• Manage and direct all regional advertising activities. Coordinate with corporate, advertising agency, and dealer marketing groups. Provide dealer field support. Maintain vendor relations and maximum onsite… Show more • Manage and direct all regional marketing activities including dealer and regional promotions, new car shows and incentive programs. Execute Marketing plans for all Dealer Marketing Groups in the region; to include Media, sponsorships/partnerships, digital and on site activities.• Manage and direct all regional advertising activities. Coordinate with corporate, advertising agency, and dealer marketing groups. Provide dealer field support. Maintain vendor relations and maximum onsite activations.• Manage and direct all salespersons and regional company product and sales training activities.• Coordinate regional individual dealer allowance advertising funds. Administer program to obtain highest market impact.• Prepare, monitor and maintain marketing budget within guidelines for all dealer cash programs and proposals. Show less

•Maximum wholesale/retail sales of Kia vehicles to achieve annual objectives. •Implement KMA sales & marketing policies, procedures and operating standards to ensure program(s) compliance. •Provide dealer assistance in the development of effective advertising/merchandising plans & sales promotion. •Train dealership sales personnel in the areas of sales & product knowledge to maximize Kia retail sales and customer satisfaction. •All Kia dealerships portray a consistent… Show more •Maximum wholesale/retail sales of Kia vehicles to achieve annual objectives. •Implement KMA sales & marketing policies, procedures and operating standards to ensure program(s) compliance. •Provide dealer assistance in the development of effective advertising/merchandising plans & sales promotion. •Train dealership sales personnel in the areas of sales & product knowledge to maximize Kia retail sales and customer satisfaction. •All Kia dealerships portray a consistent, high-quality image in the marketplace, properly utilizing Kia dealership identification, point-of-sale displays, and vehicle inventory displays. •Dealer development actions completed, including new dealer proposals, replacements, buy/sells, terminations and ownership changes. •All Kia dealerships are profitable, sufficiently capitalized and maintain adequate floor plan lines of credit to meet KMA’s operating standard. •Qualified dealership management is provided to maintain average or above average market share. Show less

•Manage the Chicago, Detroit, Baltimore, Washington DC, St. Louis, and Minneapolis/St. Paul ad groups. Manage a 12 million dollar budget used to develop advertising plans including media selection, media scheduling, and advertising message/vehicle focus.•Responsible for allocation of Regional marketing budget of $2.5 Million.•Liaison between Ad Groups and Advertising agencies. Evaluated media buys presented from media planners. Instructed media planners on spending levels between… Show more •Manage the Chicago, Detroit, Baltimore, Washington DC, St. Louis, and Minneapolis/St. Paul ad groups. Manage a 12 million dollar budget used to develop advertising plans including media selection, media scheduling, and advertising message/vehicle focus.•Responsible for allocation of Regional marketing budget of $2.5 Million.•Liaison between Ad Groups and Advertising agencies. Evaluated media buys presented from media planners. Instructed media planners on spending levels between mediums. Approved ads before they were trafficked to media outlets. Continuously reviewed media plans in an effort to maximize reach and frequency in the market place. •Supported regional management in the development of monthly/quarterly incentives. Identified gaps to sales objectives, performance leaders by segment and potential sales lift associated with incentive programs.•Led a team of four responsible for training retailers on new products and improving retailer processes in the areas of customer loyalty, and internet advertising/communication.•Coordinate 16 Auto Shows in the Central Region working logistics and outsourcing requirements for each show Show less

•Responsible for Chicago Metro Market of 14 retailers – 25% of overall Central Region retail Volume.•Establish market goals and direction for Market Team.•Consult regularly with Retailer Principals to ensure actions and programs that will result in meeting targets and plans.•Manage market implementation of Volvo Sales and marketing programs, activities, standards, support, tools and product training.•Monitor Retailer and Market Team performance against Annual Business Plan and… Show more •Responsible for Chicago Metro Market of 14 retailers – 25% of overall Central Region retail Volume.•Establish market goals and direction for Market Team.•Consult regularly with Retailer Principals to ensure actions and programs that will result in meeting targets and plans.•Manage market implementation of Volvo Sales and marketing programs, activities, standards, support, tools and product training.•Monitor Retailer and Market Team performance against Annual Business Plan and objectives and take corrective actions to improve performance.•Contribute to the profitability of Volvo Cars of North America by meeting quarterly wholesale targets.•Led a team of two responsible for increasing customer satisfaction, and retail service business at all retailers. Show less

-Managed dealership sales, advertising, incentives and training for Lincoln Mercury dealerships in both the South and Midwest.•Controlled dealer marketing budgets for the zone and ran several sales incentive programs, contests and advertising campaigns helping the dealers in consistently exceeding sales and profitability targets.•Implemented Brand Strategy Managers in Chicago Metro Market to take the pulse of top selling dealers and competition on certain vehicles lines.•Developed a… Show more -Managed dealership sales, advertising, incentives and training for Lincoln Mercury dealerships in both the South and Midwest.•Controlled dealer marketing budgets for the zone and ran several sales incentive programs, contests and advertising campaigns helping the dealers in consistently exceeding sales and profitability targets.•Implemented Brand Strategy Managers in Chicago Metro Market to take the pulse of top selling dealers and competition on certain vehicles lines.•Developed a regional Town Car offering for the Metro Market to assist retail and wholesale efforts. Show less