Melissa Wicinski Email & Phone Number

Mentor, Ohio, United States

Cleveland, Ohio, United States

Contract position supporting the ongoing organizational communication for Oatey's ERP program initiative across the global business platform.

Cleveland, Ohio, United States

Served as a leader on the CPO Communications team, responsible for managing and coordinating key communications for all 12 districts of the Federal Reserve Bank. Position focused on communications for NextGen, a high priority multimillion-dollar project involving 28 currency processing locations.

Supervised the Communications and Marketing department including four team members. Responsible for engaging the campus community (14,000+ students, faculty/staff) in [U]Tech's initiatives and synthesizing complex information into messaging a variety of audiences can easily understand. Partnered with internal stakeholders to write, develop and produce communications and content (digital, broadcast, mobile, print, online, social media and in-person) to support department events, services, products, critical notifications, Strategic Plans and the Annual Progress Report. Steering Committee Member of [U]Tech Staff Mentoring Program.Accomplishments:- Supervised all communications for the centralization of IT at CWRU; including a name change from ITS to University Technology or [U]Tech- Produced the first brand styles guide for the division; including developing a process for requesting communications - Coordinated events for the division including four all-staff meetings per year and the 2019 [You]Tech Conference (department talent and expertise showcase)- Wrote, edited, designed and distributed major publications for [U]Tech:• 2016 Strategic Plan• 2017, 2018 and 2019 Progress Reports• New to CWRU booklets- Coordinated communication campaigns for more than 50 services and products - Supervised all outage and system maintenance communications- Developed and implemented monthly eNewsletters for three areas within the Division- Developed and implemented the [U]Tech Service Catalog - Created and planned [U]Tech LIVE (streamed staff presentations)- Created and maintained department marketing budget- Coordinated communications for Spartan Answers (a Google driven digital chat assistant) - Supervised the [U]Tech website including all content- Assisted with video production for [U]Tech

Cleveland/Akron, Ohio Area

Created impactful and integrated B2B and B2C marketing and communications programs for higher education organizations, Fortune 500 companies and non-profit organizations to meet and exceed objectives. Built long-term relationships with firm clients (including senior leadership and C-Suite executives) while managing all aspects of multiple projects on their behalf. Established BrownFlynn’s first internal marketing strategy and refined its corporate identity. Served as Community Engagement Team Leader, organizing internal community volunteering and pro bono services. Corporate clients represented:- National City (now PNC)- CVS pharmacy- TD Bank- Forest City Enterprises- ThyssenKrupp Elevator- Shearer's Foods- Sky Bank- RPM Building Solutions Group- Summa Health System- Tennessee Valley Authority- US SilicaEducation clients represented:- Lake Erie College- Ursuline College- Baldwin Wallace University- Western Reserve AcademyNon-profit organizations represented:- MetroHealth Foundation- Ohio Reads- Policy Bridge- Cleveland Carbon FundMajor Accomplishments:- Led communications planning for 10 client mergers and acquisitions.- Multiple projects over a continuous 10 year relationship with a Fortune 200 company including strategic philanthropy, stakeholder engagement and corporate responsibility reporting. - Directed college admissions campaign which doubled requests for information, tripled campus visits and quadrupled website visits.- Enhanced the partnership between CVS pharmacy and America's Promise including engaging best-selling author Stedman Graham. - Responsible for a combined ten annual state-of-the-union broadcasts between two Fortune 500 companies. - Developed and implemented environmental employee engagement plan for financial services client with 25,000 employees.- Managed global engagement with client to align sustainability communications with business units and employees in over 20 international markets.

Bachelor Of Arts, Communications

Education record