Melissa Zarb, Mba Email & Phone Number

Los Angeles, CA, US

Ventura, California, United States

Conduct and leverage competitive and market research to develop integrated brand, content and marketing strategies for clients in a range of industries to drive increased brand engagement and revenue growth.

I have been developing growth strategies, driving client acquisition and optimizing marketing campaigns for clients in B2B and B2B services for more than a decade, with a passion for continual improvement and a proven track record of results.- Market research, analysis and strategy development- Content marketing planning and development- Campaign.

Los Angeles Metropolitan Area

Developed integrated B2B and B2C acquisition strategy for multiple product types, including audience segmentation, campaign development, digital marketing planning, media planning and sales tool development. Lead a multi-faceted team in the execution of the strategy.

Los Angeles, California

Led brand strategy, product roadmap, pricing strategy and client segmentation to support global B2B technology solutions. Oversaw a team in executing all B2B marketing activities to drive $125M in annual revenue. Worked with finance and cross-functional department heads to develop sales forecasts, cost projections and 5-year Pro-Forma P&L to prove a.

Greater Los Angeles Area

Directed the development and launch of a new enterprise sourcing platform interface, including UI, UX, marketing and sales team training. Managed B2B content development strategy, promotional campaign deployments and industry sales events.

Managed all marketing programs for a nationwide network of $5.6B retail sales channel. Designed and project-managed process improvements, as well as the development of fully comprehensive online marketing portal to completely overhaul the existing partner advertising program. Identified and implemented key marketing initiatives to increase response rates.

Englewood, CO

Conducted market research and pricing analysis to develop winning segmentation and pricing strategy for $400M line of business, increasing activations by 11% within a year. Defined over-arching brand identity and messaging hierarchy for DISH Business B2B product line, including development of nationwide campaigns to drive growth. Directed strategic.

Directed all facets of Customer Referral & Loyalty Program to drive growth and efficiency. Managed cross-functional team in research analysis and the development of a predictive behavioral model. Leveraged data-driven insights to execute a more targeted Direct Mail marketing campaign strategy, which decreased customer acquisition costs by 8%. Defined the.

Client: TeleNav, Inc. Web Marketing ManagerProject managed improvements to website UI and the development of integrated back-end reporting systems for corporate websiteClient: SET of Colorado SpringsMarketing Manager / Development Committee Provided strategic consulting for marketing plans and donor strategy. Developed and executed marketing campaigns and.

Managed all facets of consumer messaging to ensure brand compliance. Developed marcom messaging hierarchy and conceptualized consumer print, web and event collateral consistent with organizational goals. Directed graphic designers, webmasters, copywriters and print-houses to execute collateral pieces. Completed copywriting as needed for web, email and.

Worked with VP of Sales and other cross-functional teams to execute strategic marketing plans for channel sales and provided sales support needed to achieve company goals. Automated field sales training and streamlined field communications with the creation of team Web portals. Improved the visibility into sales team activities with deployment of Siebel.

Developed client relationships for national retail partners and drove all partner sales and training programs. Successfully blocked the entry of a key competitor in the retail sector with the use of strong relationship management and regional sales initiatives.

Headed-up regional channel sales programs for consumer products in northern California Bay Area markets. Developed and implemented product sales training and merchandising for innovative, never-seen-before technology. Increased sales by approximately 300% throughout the San Francisco South Bay territory.

Headed-up all B2B client development and relationship management for existing clientele in SMB market. Increased monthly revenue from the existing customer base by 25% in one quarter through executive level meetings with CEOs, CFOs and other key decision makers at clients’ offices. Conducted strategic account review and developed plans to upsell and.

Analyzed area restaurant trends and delivered executive level P&Ls, sales, promotional and ROI reports to CEO and CFO. Created and maintained CRM database for catering program. Executed all facets of direct mail programs including graphic design. Trained and co-managed team of Accounting Assistants.

Conducted internal audit, document review and research to ensure compliance for all new client mortgages. Managed sourcing, procurement and inventory of all supplies for department of 120 employees.

M.B.A., Marketing/Marketing Management, General

Bachelor’S Degree, Marketing, Business Management, 3.73 Gpa

Activities and Societies: Graduated Magna Cume Laude | Member of Phi Theta Kappa Honor Society | Recipient of FCCJ Campus Award for.