Melissa Zarb, Mba

Melissa Zarb, Mba Email and Phone Number

Associate Director, Marketing and Brand Strategy @ Gigasavvy
Los Angeles, CA, US
Melissa Zarb, Mba's Location
Los Angeles Metropolitan Area, United States
Melissa Zarb, Mba's Contact Details

Melissa Zarb, Mba work email

Melissa Zarb, Mba personal email

About Melissa Zarb, Mba

I create and execute integrated marketing and content strategies for companies with limited full-time resources, because I have seen too many good companies suffer from bad marketing. For over a decade I've directed innovative marketing strategies for startups and Fortune 500s. I've learned that you don’t achieve greatness by doing what's always been done, or by settling for what's good enough. Excellence only comes with hard work and determination. Areas of Expertise: Marketing Strategy, Brand Management, Content Marketing, Marketing Management, Conversion Rate Optimization (CRO), Channel Marketing, Customer Relationship Management (CRM), Direct Marketing, Campaign Management, Marketing Communications, Process Improvement, Project Management, Budgeting and Allocation, Distributor/Partner Sales Training, B2B Marketing, B2C Marketing, Team Building, Leadership, Business ConsultingHighlights of Key Accomplishments:♦ As Brand Manager, accomplished 80% brand compliance in distribution channel♦ As Marketing Manager, increased marketing program efficiency by 15% ♦ As B2B Marketing Manager, achieved 11% sales growth year-over-year ♦ As CRM Manager of Customer Referrals, decreased referral program cost per acquisition by 8% ♦ As CRM Manager of Client Services, increased revenue by 25% with existing clientele ♦ As Territory Manager, increased sales by 300% within one year for Silicon Valley startup

Melissa Zarb, Mba's Current Company Details
Gigasavvy

Gigasavvy

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Associate Director, Marketing and Brand Strategy
Los Angeles, CA, US
Website:
gigasavvy.com
Employees:
23
Melissa Zarb, Mba Work Experience Details
  • Gigasavvy
    Associate Director, Marketing And Brand Strategy
    Gigasavvy
    Los Angeles, Ca, Us
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  • Gigasavvy
    Associate Director Of Strategy
    Gigasavvy Apr 2022 - Present
    Ventura, California, United States
    Conduct and leverage competitive and market research to develop integrated brand, content and marketing strategies for clients in a range of industries to drive increased brand engagement and revenue growth.
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  • Zarb Marketing
    Marketing Strategy - Business Management Consultant
    Zarb Marketing Dec 2020 - Present
    I have been developing growth strategies, driving client acquisition and optimizing marketing campaigns for clients in B2B and B2B services for more than a decade, with a passion for continual improvement and a proven track record of results.- Market research, analysis and strategy development- Content marketing planning and development- Campaign development and media planning - Marketing communication plans and copywriting - CRM and customer engagement model framework-… Show more I have been developing growth strategies, driving client acquisition and optimizing marketing campaigns for clients in B2B and B2B services for more than a decade, with a passion for continual improvement and a proven track record of results.- Market research, analysis and strategy development- Content marketing planning and development- Campaign development and media planning - Marketing communication plans and copywriting - CRM and customer engagement model framework- Business development planning Show less
  • Oakwood
    Director Of Marketing
    Oakwood May 2020 - Dec 2020
    Los Angeles Metropolitan Area
    Developed integrated B2B and B2C acquisition strategy for multiple product types, including audience segmentation, campaign development, digital marketing planning, media planning and sales tool development. Lead a multi-faceted team in the execution of the strategy.
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  • Oakwood
    Senior Marketing Manager, Global And Platform Solutions
    Oakwood Oct 2018 - May 2020
    Los Angeles, California
    Led brand strategy, product roadmap, pricing strategy and client segmentation to support global B2B technology solutions. Oversaw a team in executing all B2B marketing activities to drive $125M in annual revenue. Worked with finance and cross-functional department heads to develop sales forecasts, cost projections and 5-year Pro-Forma P&L to prove a profitable business case for a new, separate business unit. Helped to sell a license agreement, and the subsequent acquisition, of this new… Show more Led brand strategy, product roadmap, pricing strategy and client segmentation to support global B2B technology solutions. Oversaw a team in executing all B2B marketing activities to drive $125M in annual revenue. Worked with finance and cross-functional department heads to develop sales forecasts, cost projections and 5-year Pro-Forma P&L to prove a profitable business case for a new, separate business unit. Helped to sell a license agreement, and the subsequent acquisition, of this new business line by a strategic partner in a related industry. Show less
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  • Oakwood Worldwide
    Strategic Marketing Manager
    Oakwood Worldwide Aug 2016 - Sep 2018
    Greater Los Angeles Area
    Directed the development and launch of a new enterprise sourcing platform interface, including UI, UX, marketing and sales team training. Managed B2B content development strategy, promotional campaign deployments and industry sales events.
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  • Dish Network
    Brand Manager - Brand Compliance, Retail Distribution Channel Sales And Marketing
    Dish Network Dec 2012 - Dec 2013
    Managed all marketing programs for a nationwide network of $5.6B retail sales channel. Designed and project-managed process improvements, as well as the development of fully comprehensive online marketing portal to completely overhaul the existing partner advertising program. Identified and implemented key marketing initiatives to increase response rates and drive channel growth. Developed turnkey marketing programs to support corporate initiatives, resulting in a 15%… Show more Managed all marketing programs for a nationwide network of $5.6B retail sales channel. Designed and project-managed process improvements, as well as the development of fully comprehensive online marketing portal to completely overhaul the existing partner advertising program. Identified and implemented key marketing initiatives to increase response rates and drive channel growth. Developed turnkey marketing programs to support corporate initiatives, resulting in a 15% increase in efficiency of $18M marketing budget and 80% increase in brand compliance within 6 months. Show less
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  • Dish Network
    Marketing Manager - B2B Marketing, Direct Marketing Campaign Strategy
    Dish Network Oct 2011 - Dec 2012
    Englewood, Co
    Conducted market research and pricing analysis to develop winning segmentation and pricing strategy for $400M line of business, increasing activations by 11% within a year. Defined over-arching brand identity and messaging hierarchy for DISH Business B2B product line, including development of nationwide campaigns to drive growth. Directed strategic planning of direct mail and other media to optimize $5.8M marketing budget. Achieved double-digit growth within one year… Show more Conducted market research and pricing analysis to develop winning segmentation and pricing strategy for $400M line of business, increasing activations by 11% within a year. Defined over-arching brand identity and messaging hierarchy for DISH Business B2B product line, including development of nationwide campaigns to drive growth. Directed strategic planning of direct mail and other media to optimize $5.8M marketing budget. Achieved double-digit growth within one year, after three solid years of degenerating sales in this business unit. Show less
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  • Dish Network
    Marketing Lead - Crm, Customer Referral & Reward Programs
    Dish Network Apr 2011 - Oct 2011
    Directed all facets of Customer Referral & Loyalty Program to drive growth and efficiency. Managed cross-functional team in research analysis and the development of a predictive behavioral model. Leveraged data-driven insights to execute a more targeted Direct Mail marketing campaign strategy, which decreased customer acquisition costs by 8%. Defined the business requirements and spearheaded an online referral program to maximize the $1.8M budget, including development… Show more Directed all facets of Customer Referral & Loyalty Program to drive growth and efficiency. Managed cross-functional team in research analysis and the development of a predictive behavioral model. Leveraged data-driven insights to execute a more targeted Direct Mail marketing campaign strategy, which decreased customer acquisition costs by 8%. Defined the business requirements and spearheaded an online referral program to maximize the $1.8M budget, including development and management of the RFP, vendor selection and executive approvals to build a platform to seamlessly incorporate social media marketing within the media mix. Show less
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  • Mccleskey Consulting Services
    Marketing Consultant - Web Design And Customer Engagement
    Mccleskey Consulting Services Aug 2010 - Apr 2011
    Client: TeleNav, Inc. Web Marketing ManagerProject managed improvements to website UI and the development of integrated back-end reporting systems for corporate websiteClient: SET of Colorado SpringsMarketing Manager / Development Committee Provided strategic consulting for marketing plans and donor strategy. Developed and executed marketing campaigns and materials for fund-raising events, including graphic design.Client: United States Air Force Academy Track &… Show more Client: TeleNav, Inc. Web Marketing ManagerProject managed improvements to website UI and the development of integrated back-end reporting systems for corporate websiteClient: SET of Colorado SpringsMarketing Manager / Development Committee Provided strategic consulting for marketing plans and donor strategy. Developed and executed marketing campaigns and materials for fund-raising events, including graphic design.Client: United States Air Force Academy Track & FieldWeb Marketing ManagerAdvised on website redesign to improve UI and promote web traffic growth via online marketing. Show less
  • Telenav
    Marketing Communications Manager - Crm, Customer Engagement, Web Design
    Telenav Sep 2009 - Aug 2010
    Managed all facets of consumer messaging to ensure brand compliance. Developed marcom messaging hierarchy and conceptualized consumer print, web and event collateral consistent with organizational goals. Directed graphic designers, webmasters, copywriters and print-houses to execute collateral pieces. Completed copywriting as needed for web, email and print campaigns. Co-managed corporate website redesign with improved messaging, imagery and brand experience, as well as… Show more Managed all facets of consumer messaging to ensure brand compliance. Developed marcom messaging hierarchy and conceptualized consumer print, web and event collateral consistent with organizational goals. Directed graphic designers, webmasters, copywriters and print-houses to execute collateral pieces. Completed copywriting as needed for web, email and print campaigns. Co-managed corporate website redesign with improved messaging, imagery and brand experience, as well as search-engine optimization (SEO). Developed integrated social media marketing plan to optimize existing communications. Show less
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  • Telenav
    Associate Marketing Manager - Sales Channel Management, Field Automation, Crm
    Telenav Oct 2008 - Sep 2009
    Worked with VP of Sales and other cross-functional teams to execute strategic marketing plans for channel sales and provided sales support needed to achieve company goals. Automated field sales training and streamlined field communications with the creation of team Web portals. Improved the visibility into sales team activities with deployment of Siebel CRM and Marketo software. Led process improvement to develop a workable inside sales program and improve the quality of the lead funnel for the… Show more Worked with VP of Sales and other cross-functional teams to execute strategic marketing plans for channel sales and provided sales support needed to achieve company goals. Automated field sales training and streamlined field communications with the creation of team Web portals. Improved the visibility into sales team activities with deployment of Siebel CRM and Marketo software. Led process improvement to develop a workable inside sales program and improve the quality of the lead funnel for the field sales teams. Show less
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  • Marketsource
    Territory Manager - Merchandising, Training, Channel Development
    Marketsource Jun 2006 - Oct 2007
    Developed client relationships for national retail partners and drove all partner sales and training programs. Successfully blocked the entry of a key competitor in the retail sector with the use of strong relationship management and regional sales initiatives.
  • Telenav
    Consumer Area Manager - Merchandising, Training, Channel Development
    Telenav 2006 - 2007
    Headed-up regional channel sales programs for consumer products in northern California Bay Area markets. Developed and implemented product sales training and merchandising for innovative, never-seen-before technology. Increased sales by approximately 300% throughout the San Francisco South Bay territory.
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  • Worldwide Express
    Customer Relationship Manager - Client Development, Crm, Field Sales Training
    Worldwide Express Jan 2006 - Jun 2006
    Headed-up all B2B client development and relationship management for existing clientele in SMB market. Increased monthly revenue from the existing customer base by 25% in one quarter through executive level meetings with CEOs, CFOs and other key decision makers at clients’ offices. Conducted strategic account review and developed plans to upsell and provide value-added services. Deployed ACT CRM software to improve tracking of client communications and define effective… Show more Headed-up all B2B client development and relationship management for existing clientele in SMB market. Increased monthly revenue from the existing customer base by 25% in one quarter through executive level meetings with CEOs, CFOs and other key decision makers at clients’ offices. Conducted strategic account review and developed plans to upsell and provide value-added services. Deployed ACT CRM software to improve tracking of client communications and define effective processes. Worked in tandem with Sales Manager to train new sales team-members. Show less
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  • Tl Cannon Management Corp
    Local Marketing Assistant/Staff Accountant - New Business Development
    Tl Cannon Management Corp Mar 1999 - Jun 2004
    Analyzed area restaurant trends and delivered executive level P&Ls, sales, promotional and ROI reports to CEO and CFO. Created and maintained CRM database for catering program. Executed all facets of direct mail programs including graphic design. Trained and co-managed team of Accounting Assistants.
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  • First South Bank
    Internal Auditor - Account Research, Supply Manager
    First South Bank 1997 - 1998
    Conducted internal audit, document review and research to ensure compliance for all new client mortgages. Managed sourcing, procurement and inventory of all supplies for department of 120 employees.

Melissa Zarb, Mba Skills

Marketing Marketing Communications Strategy Marketing Strategy Multi Channel Marketing Cross Functional Team Leadership Direct Marketing Integrated Marketing Marketing Management B2b Product Management Crm Management Brand Management Market Planning Leadership Strategic Partnerships Project Management Customer Acquisition Strategic Planning Product Marketing B2b Marketing Market Research Campaign Strategies Competitive Analysis Process Improvement Team Building Seo Campaign Management Partner Management Segmentation Business Planning Online Marketing Advertising Business Strategy Creative Direction Team Leadership Consulting Online Advertising Account Management Program Management Brand Development Training Direct Mail Copywriting Budgets Analytics Customer Experience Retail Business Development

Melissa Zarb, Mba Education Details

Frequently Asked Questions about Melissa Zarb, Mba

What company does Melissa Zarb, Mba work for?

Melissa Zarb, Mba works for Gigasavvy

What is Melissa Zarb, Mba's role at the current company?

Melissa Zarb, Mba's current role is Associate Director, Marketing and Brand Strategy.

What is Melissa Zarb, Mba's email address?

Melissa Zarb, Mba's email address is mi****@****ail.com

What is Melissa Zarb, Mba's direct phone number?

Melissa Zarb, Mba's direct phone number is +172051*****

What schools did Melissa Zarb, Mba attend?

Melissa Zarb, Mba attended W. P. Carey School Of Business – Arizona State University, University Of North Florida.

What skills is Melissa Zarb, Mba known for?

Melissa Zarb, Mba has skills like Marketing, Marketing Communications, Strategy, Marketing Strategy, Multi Channel Marketing, Cross Functional Team Leadership, Direct Marketing, Integrated Marketing, Marketing Management, B2b, Product Management, Crm.

Who are Melissa Zarb, Mba's colleagues?

Melissa Zarb, Mba's colleagues are Emily Jones, Mitchell Fait, James Whitted, Kianna Estenson, Pam Potts, Sujeet Ezekiel Paul, Joel Tanner.

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