Mel Parkes Email & Phone Number

Sydney, Nsw, Au

Australia

As a member of the Executive Leadership Team, I deliver strategic projects to meet the business objectives of School, engaging with stakeholders and running a team of eight staff.

North Sydney

Responsible for the establishment and operation of the marketing and communications function at Shore to enhance the authentic image of the School, in support of the Vision and Mission. I work across the School engaging stakeholders from the Early Learning Centre, Prep, Senior School and Boarding, to plan the marketing strategy and deliver integrated communications. Including:- Creation and implementation of the Marketing and Communication Plan and budget planning and control- Planned and implemented the strategy for the recruitment and announcement of the new Headmaster with School Council.- Management of the Shore brand.- Manage the reputation of the School through publicity and crisis PR.- Conduct all levels of research throughout our communities to inform strategic planning.- Planned and project managed the re-development of the school's online portal system for multiple stakeholders - Re-development of online/html communications and newsletters.- Responsible for the development of the School's integrated communications campaigns included advertising, web content, social media, photography and videos.- Responsible for the development of printed collateral

Beecroft

Development and introduction of a new brand to Arden, delivery of day to day marketing communications to maintain brand integrity and maximize enrolments, involving all communication touch points including website, social media, print, digital & outdoor advertising, publicity, events, research and collateral. Working with all levels of Staff within the school to deliver the marketing function in alignment with the strategic plan and daily management of external suppliers in delivery integrated marketing communications for Arden.

Delivery and management of the Wesley Mission Internet site, the intranet and all internal and external e-communications. Responsible for recruitment and development of the online team, online budgets and online strategic planning. Liaison with Centre Managers in support of their local marketing initiatives and Community Relations Line Marketing Managers to deliver integrated campaigns for the Mission.• Established and managed an online marketing team • Re-developed all the charity’s external web sites. This involved re-development of over 40 separate websites with different looks & feels• Re-developed the intranet • Recruitment and management of web partners• Managed budgets and conducted planning for the team

Responsible for managing projects for clients such as Sun Microsystems, role included:• Planning and execution Sun into a new market segment for their low-end product offering, including advertising inserts, capability document for channels, development of a web portal PR & events to deliver an integrated campaign across multiple audiences with high levels of complex project management.• Producing demand generation campaigns based on Sun product and solutions using direct marketing and tele-marketing to deliver measurable, qualified leads to sales team.• Developed various lead generation activities based on e-marketing.

Reporting to the Managing Director responsibilities included all areas of marketing communications, implementation and strategic planning. • Worked on the re-branding from Full Spectrum to Kinetica. Developed & rolled out new corporate identity.•Established marketing suppliers for various communications, PR, merchandise, direct marketing & design agency and rolled out programs such as new Corporate ID.

Responsible for marketing across the Asia Pacific region, this role involved:• Strategic marketing planning and co-ordinated activity for the region• Management of the team across Asia Pacific, responsible for delivering a unified marketing communications• Management of budgets & overall advertising and public relations agency management. • Project management of large events including Network+Interop and the IT Summit

As a consultant I worked on-site with clients such as Digital Equipment Corporation (now HP) and Lotus forming part of their internal marketing team delivering integrated marketing programs across the marketing mix. Responsibilities included planning, budget management, overseeing two staff, US reporting, cross company liaison, development and rollout of Asia-wide programmes mainly in the mediums of advertising, public relations, direct marketing and seminars, channel marketing and agency selection and management.

Bsc (Hons), Marketing

Marketing Certificate, Marketing