Melanie Baker Email & Phone Number

Strategize and execute 360 marketing campaigns for First We Feast's best-in-class food programming, including Hot Ones, Pizza Wars, Snacked, The Burger Show, and Tacos con Todo.Lead marketing and project management of revenue-driving brand partnerships and special projects for global licensing deals across grocery / CPG, QSR, toys & games, professional sports teams, and merchandise. Notably: Pringles, Hot Pockets, Shake Shack, Panda Express, Los Angeles Chargers, Champion, & Meta. Work directly with SVP of Brand Strategy + GM of Brand to spearhead the growth and diversification of First We Feast from food media giant to a verifiable disruptor across in-demand and high-growth industries.

Brooklyn, New York (Ny), Us

Own all outward-facing brand communications, including social media, website content, email newsletter, campaign positioning, and paid advertising. Partner with Director of Marketing for go-to-market strategies of new product launches and seasonal vegetable harvest campaigns.Lead visual creative direction and strategy in partnership with freelance photographer for product and lifestyle photo shoots. Manage external PR agency to yield high-impact, brand-building consumer-facing press, while owning trade media relationships and press in-house. Manage key influencer and brand relationships to optimize social media growth via tentpole campaigns and cross-marketed opportunities. Project lead for launch of the Ark Foods blog, featuring plant-based recipes, Veg Heads Q&As, and Vegucation to champion brand mission of making uncommon vegetables more accessible. Project lead for website re-design of arkfoods.com (February '21), from ideation and wireframe mapping, to populating all website content ahead of launch, and daily management of live site content. End-to-end eCommerce manager for launch of branded merchandise (June '21) via Shopify + ShipBob, with continued day-to-day eCommerce management of merchandise orders and functionality.Pilot and manage relationships with NYC-area community fridges to donate Ark Foods surplus vegetables on a bi-weekly basis.

New York, Ny, Us

Create and execute national brick-and-mortar marketing campaigns for Milk Bar's portfolio of storefronts, including Flagships, to hit monthly, quarterly, and annual sales targets. Execute regional and local marketing partnerships, events, and relationships to grow market awareness. Collaborate with culinary director and innovation team to develop new product launches with strong go-to-market strategies across the calendar year. Work with Creative department on briefing and deadlines for ongoing distribution of campaign collateral to storefronts for new menu items, pricing changes, and signage upgrades. Collaborate with cross-functional leaders to develop strategy for brick-and-mortar representation within email, social media, PR, and paid media.Liaise daily with FOH leaders, store managers, and counter teams to effectively share in-store requests with cross-functional stakeholders, ensuring stores always have tools to succeed. Co-lead ongoing brand trainings with PR Manager for FOH team members to instill brand spirit as part of daily customer interactions. Drive partnership and marketing programming with leading delivery platforms at a national scale. Prepare and distribute monthly analytics reports of storefront review trends to inform executive stakeholders, and, develop store-specific and regional improvement plans.

New York, New York, Us

Spearhead brand copy and communications across all mediums, including email, drip campaigns, and promotions.Lead cross-marketing initiatives for new co-working venue openings and existing portfolio of venue partners.Create and execute monthly marketing strategy to drive membership sales and growth.Manage brand partnership deliverables.Coordinate internal member programming and events.Direct all visual and signage projects, including photo shoots, A-Frames, and promotional design pieces.

New York, Ny, Us

Coordinated partnerships with media partners, brands, photographers, food festivals, and TV networks to produce cross-marketing opportunities and yield increased brand awareness for 30+ restaurants internationally. Created and managed social content for E2s collection of restaurants, including the BLT Steak brand, concepts with Chef David Burke, and fast-growing vegan chain by CHLOE. Initiated and maintained relationships with food and lifestyle journalists, media, and influencers to boost brands through tastings and events. Liaised daily with on-the-ground PR and restaurant operations teams throughout the United States, Asia, and the Caribbean to align strategy and achieve quarterly benchmarks. Produced monthly Google Analytics suite for executives. Daily maintenance and content updates for all restaurant websites.

New York, Us

Pitched and produced daily, hyperlocal, cultural features for web and print, highlighting trending restaurants, Broadway shows, museums, and art galleries. Managed and edited content from a lean staff of freelance contributors.

New York, Us

Bachelor Of Arts (B.A.), English - Cum Laude

Education record