Melissa K Montes Email & Phone Number

Media and Event Strategist | Brand and Revenue Accelerator | Diversity & Inclusion Champion

Provides strategic vision and direction for this multi-channel media resource regarded industry-wide for providing timely coverage and expert perspective on the issues impacting companies doing business in airports.

Boca Raton

Lead Boca Raton division in achieving overall success of AXN Magazine, AXN Conference, AXN Fact Book and new business ventures. Accountable for building and managing comprehensive strategic goals for the business units and ensuring constant fulfillment of short –term and long-term objectives including revenue targets and profitability goals.» Manage AXN portfolio revenue budgets; grow business across all products» Maintain full accountability for P&L and report performance directly to Clarion UX VP » Manage, mentor and motivate AXN team to drive maximum performance and results » Analyze challenging situations and occurrences and provide solutions » Ensure timely execution of all new revenue-generating content initiatives» Manage development and implementation of strategic business goals within event portfolio » Manage and strengthen relationships with top 20% revenue generating C-suite clients » Lead Business Development department and sales efforts across all business units» Guide business development team in seeking innovative ways to create the greatest value for clients

Boca Raton, Fl

Defined, led and executed plans to articulate the value proposition of advertising, exhibiting and attending the annual Airport Revenue News (ARN) Revenue Conference and Exhibition. Developed insights-driven marketing presentations, collateral, creative assets and events to leverage existing partnerships and capture new business. Essential member of ad sales team and responsible for interfacing with creative, production and finance teams in ensuring cohesion for all channels. » Articulated value proposition of ARN and targeted opportunities to reach key audiences» Developed annual capability presentation and updated to reflect trends that impact business » Wrote case studies of “best in class” white papers to provide comprehensive view of offerings» Developed and produced communication tools to promote successes and new opportunities» Developed and maintained branding and support materials» Managed marketing budget activity including processing and tracking invoices» Supported brand services team by creating client experiences such as entertaining, events, and premiums/giftsBUSINESS DEVELOPMENT MANAGER (2013 to 2015)Led business development efforts for key accounts: Paradies Lagardère, HMS Host, SSP America, Wolfgang Puck, Starbucks and OTG Management. Consulted with integrated marketing team and provided strategic guidance in all phases of development and execution of revenue generating advertising promotions. » Translated brand initiatives into successful, profitable partnerships » Maintained assertive, forward-leaning stance in positioning ARN as a brand leader in sponsorships» Leveraged relationships within the organization to create first-ever, multi-platform opportunities

West Palm Beach, Florida Area

Managed small, medium and large accounts, which included Berman Enterprise/Downtown at the Gardens, Hulett Environmental Services, Hilton, Original Pancake House, Jon Smith Subs and Seacrest Services, Inc. for this full-service marketing and advertising agency specializing in hospitality, retail, restaurant, B2B, health-care and consumer services.Developed and managed marketing/advertising initiatives for agency’s key clients with $250K plus annual budgets including: promotions and sponsorships, print, TV, radio, online, outdoor, collateral/sales materials and social media. » Supervised account and graphic design teams and outside media and production vendors» Negotiated promotional opportunities for clients with media partners securing value-added placements » Head of account team that launched new branding for upscale retail client increasing mall tenant occupancy by 30%

Boca Raton, Fl

Managed accounts, which included Standard Pacific Homes, Paramount Residential, Northstar Homes, JFP Group, Centerline Homes, Chima Steakhouse and Landmark Homes for this advertising agency- division of WPP Worldwide, specializing in real estate, retail, restaurant and tourism. » Developed and executed strategic plan for advertising budgets of up to $2M» Developed 360 degree advertising for 10 real estate communities » Developed and executed comprehensive media schedules - print and local market radio and TV » Supported agency with new business prospecting and networking » Prepared and maintained marketing materials for client’s sales teams

Boca Raton, Fl

Gained foundational knowledge of advertising and marketing while supporting global brands, which included Sunbeam, Mr. Coffee, Oster and Health-o-meter for this leading global consumer products company. » Captured campaign metrics communicating the success of in-store programs for key retailers» Provided advertising agency and PR partners communication objectives for creative development » Managed brand budgets/schedules for vendor payments » Brand Ambassador for high-profile press events such Sundance Film Festival and Latin Billboard Awards