Alice and Smart Devices

- Elaboration of new department organizational structure, setup of marketing functions and processes, team hiring, with a strong focus on retail business growth, new client acquisitions, analytics on ROI and Brand Health Metrics;- Development and implementation of marketing strategy including segmentation\identifying priority market segments, renewed brand positioning and brand assets in line with new retail strategy and new targets;- Initiation and implementation of Data-Driven marketing approach for clients` acquisition and brand presence among all customer-related touch points (offline and online) with new marketing analytics unit.Achievements: - Development, launching and managing up to 10 national Ad Campaigns for key products, measured in terms of performance and ROI metrics;- TOP 1 in growth rate of brand and ad awareness’s with the lowest investments in the category among TOP 15 Russian banks in 2019-2021;- Up to 48% growth of ad awareness, X2 growth of brand buzz\positive perception (2020 vs 2019);- Over 300K new clients acquisition per year via marketing channels (2020-2019), up to 54% growth of all leads in all touch points;- X6 digital sales growth with over 40% of organic traffic;- Over 156% growth of cash loans portfolio (first priority in products line, key product on new clients` acquisition), TOP 2 among TOP 10 Russian banks in incrementation of cash loans portfolio in 2021.

- Full circle of marketing support for brand and business units in keeping with business goals - Retail, SMB, Corporate, Investment Businesses;- Development and implementation of marketing strategy, annual media and budget planning, post controlling with focus on marketing metrics and clients`s acquisition;- New retail and digital products` development and launches, optimization of product portfolio, based on consumer insights in line with Product Development Department;- Supervising Group subsidiaries activities across global marketing and media planning.Achievements: - Development and launching up to 15 national and up to 10 regional Ad Campaigns with strong focus on brand metrics and business goals and in line with ROI targets; - Media procurement efficiency increased by 17% (2017-2018) due to consolidate of media and budget planning with Group subsidiaries;- Up to 14% growth of brand awareness (15% vs 29%), moved from TOP 15 to TOP 9 in the Russian banks brand awareness ranking (2014-2018);- More than 22% growth in Brand Value (2018 vs 2017), the Brand Finance ranking Russia’s top 50 most valuable brands with valuation RUR 16,5 billion in 2018.

- Development and execution of company’s regional channel marketing plan for partners in cooperation with channel sales management team;- Channel marketing budget managing, co-op funds and expenses in line with business priorities & direction;- Lead new product launches in channel, including regional communication strategy, marketing tools and related activities;- Managing and development relationships with channel partners in Russia & CIS including distributors and resellers;- Progress analyzing and reporting in accordance with campaign’s goals, reporting on ROI.Key projects: launch of renewed products EMC VNX and VNXe, EMC Forum Russia and EMC Forum CIS with the largest number of sponsors involved.

Brand Manager, Business Partner- Updating brand assets including the development and implementation at all levels;- Development and execution of company’s federal marketing activities and branding campaigns;- Close cooperation with key members of top-management team to determine marketing strategy;- Marketing support of all company’s departments;- Responsibility for corporate marketing, all brand communications and correspondence regarding positioning and philosophy;- Organization of business processes (within business partnership), planning and resource management – PR, SMM, AD, Event, Web, Creative, Production, Design.

Development and implementation of marketing projects on launching new products and services of the company (Russia).- Creation and implementation of go-to-market strategy and promotion programs for new products and services;- Positioning, packaging, UX\UI development for new devices;- Budgeting and coordination of all departments involved in projects.Key projects: launch of new devices: Yota One, Yota Many, QDL mobile router, Gemtek CPE.

Development and execution of all event projects of the company: press conferences, exhibitions, product launches, BTL projects, sponsorship projects (Moscow, St. Petersburg).- Annual plan development for all event projects;- Effective estimation and management of project budgeting;- Coordination of all departments involved in projects;- Searching, interaction and coordination of contractors.Key projects: first launch of the company, Yota Test program, launch of the first laptop with integrated WiMAX module (in cooperation with Samsung and Intel), marketing launch of new cities.

- Organizational and operational management of PR and Event projects (information, event activities);- Negotiation with agencies’ clients, creation of business proposals, preparation and carrying out of presentations;- Budgeting and distribution of human and time resources within the projects;- Brief preparation for contractors;- Goal setting, coordination and control over contractors’ activity;- Cooperation with legal and financial departments;- Cost-effectiveness analysis, reporting on project’s results.