Senior Marketing Manager
CurrentImpriMed provides AI-driven personalized medicine easily accessible for pets with blood cancers. ImpriMed’s key product, the Personalized Predication Profile, has been used by board-certified veterinary oncologists, helping 7,000+ dogs with lymphoma and leukemia.-Developed and executed B2B and B2B2C marketing strategies for veterinary precision medicine services, driving a 200% increase in qualified leads from both veterinary providers and pet parents.-Led content creation for case studies, podcasts, and customer testimonials, effectively educating target audiences on the company’s innovative technologies and driving a 20% increase in engagement with technical audiences.-Orchestrated digital marketing efforts across email newsletters, SEO, and social media, achieving a 100% improvement in organic rankings for targeted keywords and a 45,000%+ surge in website traffic over four years.-Implemented CRM and marketing automation strategies to optimize lead segmentation, nurturing customer relationships and significantly improving lead-to-customer conversion rates.-Spearheaded a website migration and redesign from Squarespace to Webflow, winning a Bronze Vetty Award for excellence in animal healthcare marketing, and transforming the site to elevate user experience and brand visibility.-Collaborated with cross-functional teams in R&D, software engineering, and business operations to bring new products to market, ensuring seamless product launches and strong alignment with sales initiatives.-Managed comprehensive conference planning, overseeing booth preparation, creation of promotional materials, budget-conscious swag procurement, and post-event survey strategies to enhance brand presence and capture key attendee insights.-Directed ImpriMed’s brand design across all channels, including website, marketing and sales collateral, brochures, presentation decks, video podcast editing, trade show graphics, and digital ads, ensuring a cohesive and impactful brand image.