Working in the natural product industry for 16 years has given me the chance to create connections on many levels. There was a time when we actually had to speak to each other on the phone to connect because there was no email. A different kind of natural for me~I love talking to people.The great thing about learning how to become health-ier is to be immersed in a field that promotes it on every level, every day. Now when I reach for that dark chocolate bar I justify it at as eating antioxidants and recycle the wrapper. A valuable marketing lesson.My expertise is in finding companies both global and local, who want to promote healthy living and sustainability through their quality products and ingredients. The target markets I have reached out to are moms, kids, Baby Boomers, women, hospitals, sustainability and social responsibility. Forging stronger client and partner relationships, leveraging trends, generating new business leads, developing unique business models and strategizing new markets have proven to be powerful tools for opening doors to new opportunities. My latest power tools include Twitter, Facebook and LinkedIn. Although, I really think they have the power.My career in the health care and non profit world along with agency work has taught me to be a source-erer; always on the hunt to find new leads, new people and new ideas. My handywoman skills and power tools enable me to craft quality into each project on and offline, to continue to help brand the agency.Designing an event sponsors remember as valuable and fun, bringing in a lead which turns into a client of two years, getting 20% response rate from individualized emailings, gathering research for presentations, helping to secure new business, building a team and perservering keeps things organic.The CEO of the hospital network our agency joined forces with said I was a 5 foot 1inch powerhouse, but it really is about knowing how to empower others with the tools we can provide.