Owner of Rockstar Marketing Support Services.Rockstar Marketing Support Services specializes in marketing automation software including: Marketo, Pardot, Hubspot, ActiveCampaign, and more. * Marketo Certified* Migrations or new instance set up* Implementing/managing integrations (Slack, ON24, Salesforce, LinkedIn, Zoom Webinars, and other third-party tools)* Building and maintaining marketing programs, email nurtures (simple to complex), email marketing campaigns, webinars.* Reporting* Lead scoring* Lead routing* Data quality and integrity: lead validation, enrichment, deduplication, segmentation, and list management*Database management* Technical maintenance: monitoring system performance, managing API calls, ensuring SFDC sync is working effectively, resolving system bugs, and managing technical setup.

Targetcast acquired Ripple TV in 2009. Acted as Project Manager for Targetcast Networks’ merger of Ripple TV’s Fast Casual digital network and Targetcast’s Casual Dining digital network, developed ad operations processes for merged networks, created advertising support processes, trained and assisted Targetcast employees on the Ripple TV network platform and managed all project timelines for the launch of redesigned Fast Casual Network. In addition, implemented, managed and optimized digital display advertising campaigns. Ensured timely trafficking of campaigns, campaign performance, troubleshooting, and reporting. Ensured that campaigns launched on time and were fully executed according to the insertion orders and contracts. Acted as a liaison with advertisers, agencies and partners to oversee proper implementation of campaigns. Maintained proactive communications regarding account status across multiple account stakeholders including sales, senior management and customer contacts. Researched campaign issues using internal tools and Salesforce.com to ensure immediate and direct feedback to engineering, sales teams and advertisers. Worked closely with finance on various sales related projects, including but not limited to reporting and billing. Managed Traffic Coordinator and assisted with all sales support functions for national sales team which included building and reviewing sales proposals and creating sales presentations for CEO and sales team.

Assisted CEO/Founder with start-up of Fast Casual Digital Advertising network. Held a variety of positions within the rapidly growing startup company including HR, Accounts Payable/Finance, and eventually found my niche in Sales/Marketing Support and Advertising Operations. In this role, I managed the Sales and Marketing Team support functions for 11 sales and marketing executives and managed 4 support staff. Developed advertising sales support processes, advertising booking procedures, proof of performance tools and workflow tools for efficient management of tasks. Assisted CEO, President and Vice President with sales presentations and projects as assigned.Managed advertising operations for a 600 screen digital network. Acted as a liaison with advertisers, agencies and partners to oversee proper implementation of campaigns. Ensured timely trafficking of campaigns, campaign performance, troubleshooting, and reporting. Ensured that campaigns launched on time and were fully executed according to the insertion orders and contracts.

Provided analytical and logistical support to management, which included reporting training outcomes and attrition statistics. Managed call center training schedules, and allocated space. Managed data regarding training expenditures, performed budget analysis and provided/presented cost containment recommendations. Managed a full range of training projects as assigned by management. Organized project tasks, set timelines for completion and presented outcomes. Managed human resource functions for 300+ call center employees, which included participating in hiring process, processing paperwork, and timecard processing.

Executive Assistant to Call Center Quality and Medical Directors. Supervised temporary employees within the department. Coordinated multiple quality improvement projects, ensured timelines were met and projects completed. Researched and resolved complaints from physicians regarding call center agent booking errors by reviewing booking workflows and/or monitoring agent phone calls. Created and maintained department databases and provided reports to management. Coordinated the version control of agent booking script manuals. he version control of agent booking script manuals.

Coordinated the daily call center staffing and payroll needs, verified and audited employee timecards, maintained seniority lists for 300 employees, prepared hiring/termination paperwork, created and maintained employee work schedules for 300 nurses.

Executive Assistant to Quality Manager. Prepared minutes and tracked action items at board meetings, created and managed a variety of quality improvement databases, developed and maintained a variety of department policies, designed presentations, process maps, organization charts. Participated as a member of a self-directed work team.