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Dr. Melissa Perry is listed as FLX Insights Analyst, Fox TV Stations at Fox Television Stations, a company with 1202 employees, based in Tampa, Florida, United States. AeroLeads shows a work email signal at triad.rr.com and a matched LinkedIn profile for Dr. Melissa Perry.
Dr. Melissa Perry previously worked as FLX Insights Analyst, FOX at Fox Television Stations and Research Manager at Wtvt Fox 13. Dr. Melissa Perry holds Doctorate In Business Administration, Accounting from University Of The Cumberlands.
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FLX makes it easy for advertisers to reach local streaming TV audiences. FLX is an advertising platform that connects advertisers to audiences at scale across all Connected TV and OTT screens with industry-leading video completion rates, inventory transparency, and brand-safe content.As an analyst on the FLX insights team, I support the FOX advertising sales team by gathering and analyzing data from multiple sources and forming findings into a cohesive story. I collaborate with the sales team to understand client media campaign goals and align client needs with research analysis. As a subject matter expert in ad effectiveness measurement (e.g., attribution studies and walk-in studies), I identify target audiences, monitor performance, identify areas for improvement, and make recommendations for optimizing campaigns using storytelling and polished presentation.
Listed skills include Media Strategy, Powerpoint, Social Media, Nielsen Data, and 20 others.
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Maryland, United States
FLX is an advertising platform that connects your audience, at scale, across all Connected TV and OTT advertising with measurable, impactful results using future-focused market analysis.Provide a roadmap grounded in achieving measurable business results and exceeding client KPIs.Support FOX's goals by joining client calls to demonstrate platform.
Tampa/St. Petersburg, Florida Area
Oversaw all research functions including the practical application of resources fromNielsen, Kantar, ComScore, Wide Orbit and other tools to expand news, sales and marketing effectiveness that would lend in growing our audience for all our platforms.Utilize analytical and project management skills by forecasting viewership levels in the ever-changing media.
WGHP FOX8
Provided analysis and guidance on television and digital audience and key demographic trends to find the best media platform for a client, help target the client’s consumers and position the station against competition.Built a story from extracting data, creating a powerful presentation that delivers results and analysis of consumers, brands, and categories.
Prepared, analyze and communicate daily ratings data to management.Provided qualified targeting data to sales and marketing.Created ratings estimates for programming.Created sales presentations
Analyzed end of month sales and report monthly Hospitality taxes and Sales and Use tax for over 200 stores.Assisted with managing daily information for 13 stores regarding sales and auditing the input and output of store merchandise.
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Dr. Melissa Perry works for Fox Television Stations.
Dr. Melissa Perry is listed as FLX Insights Analyst, Fox TV Stations at Fox Television Stations.
AeroLeads has found 1 work email signal at @triad.rr.com for Dr. Melissa Perry at Fox Television Stations.
Dr. Melissa Perry is based in Tampa, Florida, United States while working with Fox Television Stations.
Dr. Melissa Perry has worked for Fox Television Stations, Wtvt Fox 13, Wghp Fox8, Abc45 & My48, and Wilcohess, Llc.
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Dr. Melissa Perry holds Doctorate In Business Administration, Accounting from University Of The Cumberlands.
Dr. Melissa Perry is listed with skills including Media Strategy, Powerpoint, Social Media, Nielsen Data, Online Marketing, Sales, Digital Media, and Market Research.
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