Melanie Ramirez Email & Phone Number

Los Angeles Metropolitan Area

- Lead my team to execute creator-led campaigns across consumer + tech brands - including Google, REVOLVE, YouTube, PetSmart and more- Leverage data analytics to identify top-tier creators and optimize campaign performance based on real-time insights- Collaborate with cross-functional teams to ensure integrated and effective campaigns are algigned with overall business goals- Cultivate and maintain collaborative relationships with celebrity/influencer talent, trending/rising creators across followerships and verticals - Accountable for managing and allocating $100K-$2MM+ in campaign budgets - Assist in developing SOWs, creator agreements, creator fee calculators, concept + content review processes, measurement reports- Articulate measurement reports to stakeholders with key metrics, KPI goals, benchmark comparisons, and takeaways + optimizations for future campaigns

- Create influencer + social strategies that generate full-funnel, measurable impact and crush KPIsBuild plans that outline campaign goals, objectives, KPIs, strategic approach and measurement/analytics- Execute concurrent influencer campaigns by identifying relevant partners, facilitating negotiations, onboarding creators and securing content for paid + earned initiatives Manage an average of 60+ creators at a time and ensure creator management is streamlined across verticals- Collaborate directly with creators to develop content that strategically ladders into campaign goals, keeping success on key platforms at the forefront- Develop comprehensive post-campaign reports with performance metrics, key takeaways and recommendations for future optimization- Manage projects with teams across numerous offices by using project management tools, encouraging honest communication, and promoting a positive, collaborative work environment

Los Angeles Metropolitan Area

- Managed monthly reporting across social and influencer work - Spearheaded standardizing influencer best practices across the agency - Balanced numerous clients and client campaigns while exceeding KPI expectations

Greater Los Angeles Area

- Developed media lists, pitch materials and coverage trackers for various client verticals - Assisted with content development for the STARZ brand channel and appropriate show social accounts- Aided in ongoing crisis work by monitoring media, diligently tracking coverage and developing report analysis - including Forever 21's data breach

Greater San Diego Area

•Proactively pitch and secure prominent print and online media coverage •Organize and manage media lists and clippings•Compile monthly PR reports/re-caps•Credential media at events and provide overall event support •Develop pitches, media advisories, event listings and other marketing/PR collateral •Coordinate media mailings

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America Associated Student Body Government Pre-Law SocietyEarned my B.A..

Public Relations

Took a nine-month intensive course in London on the practices of: PR Professionalism, Research Planning & Applied PR, Media Relations.