Melanie Ramirez

Melanie Ramirez Email and Phone Number

Associate Director | Creator, Talent + Social Media Marketing @ Whalar
new york, united states
Melanie Ramirez's Location
Los Angeles, California, United States, United States
Melanie Ramirez's Contact Details

Melanie Ramirez personal email

n/a
About Melanie Ramirez

A digital integrated marketer with 8+ years experience. I excel in working collaboratively and creating tailored strategies that are audience and data-first. Above all, I'm all about breaking the barriers in the digital space in the tech, beauty, sports and entertainment space. *My Toolkit*- YouTube Brand Connect- Tagger Media - TikTok Creator Marketplace - Sprinklr, Khoros and Sprout Social - Brandwatch There's plenty more to discuss... so let's talk!

Melanie Ramirez's Current Company Details
Whalar

Whalar

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Associate Director | Creator, Talent + Social Media Marketing
new york, united states
Website:
whalar.com
Employees:
87
Melanie Ramirez Work Experience Details
  • Whalar
    Associate Director | Leading Creator Campaigns
    Whalar Oct 2021 - Present
    Los Angeles Metropolitan Area
    - Lead my team to execute creator-led campaigns across consumer + tech brands - including Google, REVOLVE, YouTube, PetSmart and more- Leverage data analytics to identify top-tier creators and optimize campaign performance based on real-time insights- Collaborate with cross-functional teams to ensure integrated and effective campaigns are algigned with overall business goals- Cultivate and maintain collaborative relationships with celebrity/influencer talent, trending/rising creators across followerships and verticals - Accountable for managing and allocating $100K-$2MM+ in campaign budgets - Assist in developing SOWs, creator agreements, creator fee calculators, concept + content review processes, measurement reports- Articulate measurement reports to stakeholders with key metrics, KPI goals, benchmark comparisons, and takeaways + optimizations for future campaigns
  • Allison
    Digital Senior Account Executive
    Allison Sep 2021 - Oct 2021
    - Create influencer + social strategies that generate full-funnel, measurable impact and crush KPIsBuild plans that outline campaign goals, objectives, KPIs, strategic approach and measurement/analytics- Execute concurrent influencer campaigns by identifying relevant partners, facilitating negotiations, onboarding creators and securing content for paid + earned initiatives Manage an average of 60+ creators at a time and ensure creator management is streamlined across verticals- Collaborate directly with creators to develop content that strategically ladders into campaign goals, keeping success on key platforms at the forefront- Develop comprehensive post-campaign reports with performance metrics, key takeaways and recommendations for future optimization- Manage projects with teams across numerous offices by using project management tools, encouraging honest communication, and promoting a positive, collaborative work environment
  • Allison+Partners
    Digital Account Executive
    Allison+Partners Oct 2019 - Aug 2021
  • Allison+Partners
    Digital Account Coordinator
    Allison+Partners Apr 2018 - Oct 2019
    Los Angeles Metropolitan Area
    - Managed monthly reporting across social and influencer work - Spearheaded standardizing influencer best practices across the agency - Balanced numerous clients and client campaigns while exceeding KPI expectations
  • Edelman
    Corporate Public Relations + Digital Coordinator
    Edelman May 2017 - Dec 2017
    Greater Los Angeles Area
    - Developed media lists, pitch materials and coverage trackers for various client verticals - Assisted with content development for the STARZ brand channel and appropriate show social accounts- Aided in ongoing crisis work by monitoring media, diligently tracking coverage and developing report analysis - including Forever 21's data breach
  • Meadsdurket
    Public Relations Intern
    Meadsdurket Jan 2017 - Jun 2017
    Greater San Diego Area
    •Proactively pitch and secure prominent print and online media coverage •Organize and manage media lists and clippings•Compile monthly PR reports/re-caps•Credential media at events and provide overall event support •Develop pitches, media advisories, event listings and other marketing/PR collateral •Coordinate media mailings

Melanie Ramirez Skills

Blogging Social Media Public Speaking Press Releases Foreign Languages Communication Public Relations Event Planning Spanish Media Relations Writing Photography Social Networking Facebook Social Media Marketing Nonprofits Microsoft Office Event Management

Melanie Ramirez Education Details

Frequently Asked Questions about Melanie Ramirez

What company does Melanie Ramirez work for?

Melanie Ramirez works for Whalar

What is Melanie Ramirez's role at the current company?

Melanie Ramirez's current role is Associate Director | Creator, Talent + Social Media Marketing.

What is Melanie Ramirez's email address?

Melanie Ramirez's email address is me****@****dsu.edu

What schools did Melanie Ramirez attend?

Melanie Ramirez attended San Diego State University-California State University, University Of The Arts London.

What are some of Melanie Ramirez's interests?

Melanie Ramirez has interest in Children, Civil Rights And Social Action, Politics, Environment, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Melanie Ramirez known for?

Melanie Ramirez has skills like Blogging, Social Media, Public Speaking, Press Releases, Foreign Languages, Communication, Public Relations, Event Planning, Spanish, Media Relations, Writing, Photography.

Who are Melanie Ramirez's colleagues?

Melanie Ramirez's colleagues are Jaak Parik, Kehinde Ogbebor, Georgina Paredes, Toni Paricio Blasco, Riley Jae Nunes, Denzel Bautista, Mba, Tope B..

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