Melissa Simon Email & Phone Number

Dallas, Tx, Us

Chicago, Il, Us

Addison, Texas, Us

Fort Worth, Texas, Us

Responsible for managing overall national and regional PR strategy to enhance brand position, awareness and customer consideration Plan and execute large PR campaign activations during priority seasonsPartnered with internal and external teams to plan and execute a Block Party-themed campaign that garnered 228 million impressionsManage the brand’s influencer program to drive customer engagement Develop overall philanthropy strategy and execute campaigns for two nonprofit partnersMaintain PR departmental expenses to planned budget

Fort Worth, Texas, Us

Assisted with national, regional and grand opening media relations strategy for the U.S. and Canada, including merchandise sample, donation and image requestsWorked with internal and external partners to create a comprehensive 2015 holiday PR campaign to immerse media and consumers in the 2015 holiday assortment to garner favorable coverageAssisted in the production of a limited addition pop-up catalog as well as a life size pop-up event hosted by Mariah Carey Earned more than 1,400 media placements for a total of 466 million impressionsPartnered with internal and external teams to execute two exclusive media dinners in NYC and LA to drive awareness for the 2016 outdoor collection, which garnered more than 1,300 placements with a total reach of 367 million impressionsTracked results and compiled recap reports for internal teams to promote department successesServed as spokesperson for media inquiriesCollaborated with store teams to determine local marketing tactics on a case-by-case basis

New York, Ny, Us

Drove national and regional consumer lifestyle PR efforts on behalf of SamsungCrafted engaging press materials and conducted media outreach on behalf of MiniLuxe, Pie Five Pizza and DeloitteDeveloped and executed PR and market activation strategy on behalf of MiniLuxe and Pie Five PizzaDeveloped social strategy, wrote content and monitored social channels on behalf of MiniLuxe

Dallas, Tx, Us

Drove PR efforts and managed account teams and client relationships on behalf of brands including Old Chicago Pizza & Taproom, Golden Chick, Cotton Patch Café, Borden Dairy and Clearview EnergyDeveloped social strategy, wrote content and monitored social channels on behalf of clientsLed execution of strategic communication plans, media relations and crisis managementDeveloped press and marketing materials including press releases, blogs, pitches, byline articles, PR plans, client reports, crisis and media training documentsSecured national, regional, grand opening and trade media coverage in publications such as Entrepreneur, Huffington Post, CNN, QSR, FSR, Nation’s Restaurant News, Multi-Unit Franchise Magazine, Los Angeles Times, The Dallas Morning News, Dallas Business Journal, CultureMap, D Magazine

Plano, Texas, Us

Secured media coverage on behalf of Dallas Area Habitat for Humanity, Parker University and Source Direct in regional publications in North Texas Crafted media lists, coverage reports, news summaries, blog posts and press releasesFacilitated event management logistics on behalf of Oncor

New York, Ny, Us

Responsible for staffing and directing media at American Airlines eventsConducted media outreach, securing placements in: WFAA-TV (ABC), KTVT-TV (CBS), KDAF-TV (CW), KDFW-TV (FOX), KXAS-TV (NBC), The Irving Rambler, The Dallas Morning News and North Texas Child MagazineManaged media monitoring and news scans to analyze competitor coverage and industry news