Senior Creative Manager
CurrentA national composite and event photography company, where I thrive in the unique challenge of fulfilling two leadership roles concurrently.Portrait Team Leadership:-Oversee the team's daily operations and annual goal progress by crafting and analyzing Salesforce reports and dashboards-KPI management including selecting, measuring, communicating, and updating KPIs to achieve continued success as an evolving team-Create training material and SOPs to ensure the team's efficient completion of technically detailed and complicated processes across 20+ systems and applications -Collaborate with leadership and IT to establish automated processes to improve operations and maximize impact-Responsible for hiring and onboarding new team members while progressing the comprehensive process-Exceeded annual goals consistently in 2022 and 2023, effectively managing the processing of over 16,200 portrait orders each year, with a value ranging between 1.2 and 1.3 million dollars annuallyBrand Identity Management:-Build and maintain the brand identity and design of hundreds of customer-facing touchpoints -Develop content, and execute designs for customer-facing marketing and communication; including website, marketing/sales emails, marketing kits/PDFs, ads, contracts, printed mailers, postcards, customer support content, and convention signage -Responsible for the curation and creation of all product imagery for composites, portraits, and bid day products and services-Strategically plan, organize, and develop the promotional calendar for portrait sales contributing between 1.2 and 1.3 million dollars annually-Conceptualize, write, and design, all sale email campaigns in alignment with the portrait promotional calendar-Design photo shoot digital forms utilized by millions of students each year, driving all data collection crucial to functional business operations-Responsible for website UI, which generates hundreds of new business leads annually
