A national composite and event photography company, where I thrive in the unique challenge of fulfilling two leadership roles concurrently.Portrait Team Leadership:-Oversee the team's daily operations and annual goal progress by crafting and analyzing Salesforce reports and dashboards-KPI management including selecting, measuring, communicating, and updating KPIs to achieve continued success as an evolving team-Create training material and SOPs to ensure the team's efficient completion of technically detailed and complicated processes across 20+ systems and applications -Collaborate with leadership and IT to establish automated processes to improve operations and maximize impact-Responsible for hiring and onboarding new team members while progressing the comprehensive process-Exceeded annual goals consistently in 2022 and 2023, effectively managing the processing of over 16,200 portrait orders each year, with a value ranging between 1.2 and 1.3 million dollars annuallyBrand Identity Management:-Build and maintain the brand identity and design of hundreds of customer-facing touchpoints -Develop content, and execute designs for customer-facing marketing and communication; including website, marketing/sales emails, marketing kits/PDFs, ads, contracts, printed mailers, postcards, customer support content, and convention signage -Responsible for the curation and creation of all product imagery for composites, portraits, and bid day products and services-Strategically plan, organize, and develop the promotional calendar for portrait sales contributing between 1.2 and 1.3 million dollars annually-Conceptualize, write, and design, all sale email campaigns in alignment with the portrait promotional calendar-Design photo shoot digital forms utilized by millions of students each year, driving all data collection crucial to functional business operations-Responsible for website UI, which generates hundreds of new business leads annually

-Work with leadership to draft and design internal communications reaching hundreds of employees for the subsidiary companies of Millman Multimedia including, Artsy Couture, UnDigital, and Nations Photo Lab-Create and manage a Google Site to house internal company resources-Maintain slideshow communications displayed throughout facilities-Website design and development for Millman Multimedia, and UnDigital

Freelance design business specializing in marketing and print - invitations/event packages, print promotions, e-blasts, web imagery, and branding packages.Art Director, Premier Bride Maryland:-A freelance position responsible for the design and production of Premier Bride’s summer magazine -Managed content and image submissions from vendors, created flyers, logos, and additional promotional and marketing material as needed

-Created and designed multi-channel marketing campaigns; including emails, newsletters, social media posts, ads, and website imagery -Illustrated intricate on-trend design templates for photo products including, holiday cards, save the dates, birthday invitations, event invitations, graduation announcements, photo albums, and mugs -Created logos for partnership programs to promote the brand-Designed catalogs and print material for industry trade shows

-Managed a team of three designers in the creation and fulfillment of apparel orders for over 500 organizations nationwide -Supervised accounts, designs, orders, print production, and logistics-Responsible for the visual elements, and content updates of the website-Created thousands of custom apparel illustrations for the website -Fostered strong relationships with apparel distributors and screen printers to minimize product costs -Promoted sales and generated new clients by vending at numerous National Conventions per year

-Designed and conducted engaging assignments which taught students to creatively express themselves using art elements and design principles.-Successfully developed TWIGS preparation clubs, and a mural club, in order to expand students’ artistic experiences.-Planned and supervised field trips that focused on students’ artistic growth, critical thinking skills, and character development.-Promoted students’ success by submitting their artwork to various local and national art shows and contests.

-Created innovative designs for newsletters, advertisements, brochures, annual reports, posters, and branding materials for clients including: Fannie Mae Foundation, PhRMA, Verizon Center, and Lupus Foundation of America.-Managed the company’s production schedule for all ongoing projects.-Produced competitive business proposals for upcoming and pending projects.-Conducted market research in order to expand the clientele and generate new business.