Melvin James Email and Phone Number

Conducted market research to identify consumer requirements, habits, and trends for brand developmentConceptualized and developed ideas for marketing campaignsDemonstrated expert knowledge of content development and advertising to assist with inbound and outbound marketing activitiesServed as a first point of contact with external vendors to execute promotional events and campaignsCollaborated with marketing personnel and other professionals to coordinate brand awareness and marketing effortsPlanned and executed key initiatives to reach the target audience through appropriate channelsAssisted in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to support future marketing strategiesUndertook individual tasks of a marketing plan as assigned

Produced engaging online marketing campaignsWorked effectively in a heavily cross-functional, fast paced environmentPrepared detailed marketing forecasts on a daily, weekly, and quarterly basisManaged new product and content releases

Developed strategic plans to market sporting eventsProposed concepts for half time and timeout entertainment for spectatorsCreated sales strategies to promote advertising offerings and motivate larger dealsMet with broadcast company representatives in order to utilize their platform to promote upcoming events