Melvin M. Prim Email & Phone Number

Birmingham, Alabama Area

• Client oversight of NextGear Capital’s Core clients as assigned• Daily client engagement via phone/in person with Core dealer group, as assigned• Utilize reporting system, aggregated data, and SalesForce tools to aid in tracking and managing of assigned client base• Reconcile collateral audit issues and engage with client to ensure compliance with NextGear Capital expectations• Track client utilization and leverage risk data to maximize client performance• Conduct monthly consulting calls to discuss the health and wealth of the dealership, account management and industry insights• Work collaboratively with field operations team members, and various departments within NextGear Capital to achieve monthly/annual goals• Work collaboratively with Cox business unit team members to drive dealer performance and NextGear Capital’s monthly/annual goals• Work collaboratively with NextGear Capital Team Members to drive revenue, grow Cox Automotive, and maximize profitability through controlled growth and risk mitigation• Risk Management of NextGear Capital’s largest clients• Determine and acknowledge dealer risk, advise and coordinate with the risk department to analyze and develop collections strategies• Leverage relationships and reporting available to determine growth opportunities within the portfolio• Construct lending applications and walk through the appropriate processes to contracting

Birmingham, Alabama Area

• Recruited and hired to increase client utilization rate and to implement effective processes and operations to increase growth • Demonstrate leadership performance and consistent, outstanding contributions toward achievement of ACS’s corporate goals and initiatives• Leverage expansive knowledge and broad-based experience to devise and execute strategic plans to increase client experience, workforce performance, sales volume and profitability within the automotive industry• Grow ACS’s overall business by building and leveraging relationships, developing new markets and creating new processes for underwriting and operations departments (Successfully manage 7 new markets)• Implement and monitor Salesforce.com into the daily/weekly workflow for sales and operations team• Created feedback loop for continuous improvement and opportunity for process efficiency• Created a sales training program across the company for consistent operations and results (60% utilization among all active dealerships)Dealer Relationship Manager - Alabama 2015 to 2016• Spurring business growth and market expansion by establishing and cementing customer relationships, effectively managing assigned accounts and creating/implementing innovative recruiting strategies. (Contracted $27 Million in new floor plan relationships in 18 months)• Develop and maintain new floor plan relationships throughout Alabama through excellent sales and marketing strategies• Present ACS's floor plan products to owners/GM's on a daily basis• Leveraged key relationships within the dealerships in order to increase floor plan utilization • Initiate an average of 5 dealer visits and 10 sales calls daily • Responsible for displaying ACS's products at auctions twice a month• Prepare written follow-up daily through the use of Salesforce• Responsible for originating 5 new independent floor plan relationships monthly

Anniston, Alabama Area

• Qualify each customer using our company rental requirement guidelines• Review rental parameters with all customers to ensure a complete understanding of our rates and service charges• Ensure that the return date and time on the rental agreement is accurate• Review all charges at the time of vehicle return• Answer the phone to assist customers in a friendly, helpful and prompt manner• Assist customers by effectively resolving all customer service issues• Assist and coordinate customers within the queue to minimize any wait time and promote the most efficient service method as required

Greater Atlanta Area

• Managed a team of 18 outside/inside managers in developing and maintaining new indirect retail relationships throughout 21 States through excellent sales and marketing strategies • Actively selling and leading the team in revenue delivery across both new sales and clientmanagement• Ongoing coaching with individuals and facilitation of group training and team meetings where required• Regular dual appointments with all team members• Conduct monthly one to ones with all team members and work with them on their ownpersonal development plans • Responsible for managing weekly and monthly forecasts• Assist in the recruitment and induction of new employees and undertake performance management where necessary• Responsible for assisting upper-level management in the development and implantation of the business strategy• Responsible for implementing process improvements and team efficienciesRegional Sales Manager 2012 to 2013 • Managed a team of 10 outside managers in developing and maintaining new indirect retail relationships throughout 13 states through excellent sales and marketing strategies • Develop and maintain new retail relationships throughout Alabama through excellent sales and marketing strategies• Present Dealer Funding products to owners, finance managers, and general managers• Leveraged key relationships within the dealerships in order to increase sales• Initiate an average of 10 sales calls daily via dealer visits or by telephone• Responsible for displaying Dealer Funding products at auctions twice a month• Prepare written follow-up daily through the use of Sales Nexus• Responsible for originating 5 new independent/ franchised dealers per month• Consistently exceeded management sales goals monthly with 80+ deals per month

Jacksonville, Florida Area

• Originate and maintain retail relationships throughout North Alabama through excellent sales and marketing strategies• Responsible for marketing services to finance managers, general managers, and owners• Prepare and deliver presentations on products, services, and competitive advantage• Leveraged key relationships within the dealerships in order to increase sales• Responsible for making daily sales calls in person and/or via telephone

Birmingham, Alabama Area

• Develop and maintain new retail relationships throughout the Serra Automotive Family of Companies through excellent sales strategies and instinct to analyze complex data and make smart decisions that result in superior business solutions• Review auto finance loan applications of credit and render appropriate credit decision within credit policy and in compliance with all regulations• Structure approvals to maximize profit and enhance dealer relationships • Coordinate with Indirect Relationship Managers and assist in on-going business development by telephone and through a scheduled outside calling effort • Initiate sales calls via telephone and where appropriate, prepare written follow-up • Responsible for activities regarding sales, marketing, customer acquisition, customer relation management, & maximizing revenue

Birmingham, Alabama Area

• Developed and launched automobile floor plan loan programs in the Southeast resulting in $23M in profitable loans by using a “hands-on” approach and face-to-face meeting• Develop and maintain new territories through excellent sales strategies • Assist in hiring and coaching new sales executives throughout the Southeast • Participate in multiple projects with other departments throughout the company• Exhibit skill and instinct to analyze complex data and make smart decisions that result in superior business solutions• Created and implemented sales strategy for obtaining new business• Performed preliminary loan reviews, financial and credit analysis for prospective dealers• Performed quarterly audits consisting of inventory inspections, financial and sales data• Consistently exceeded management sales goals yearlyCredit Manager 2002-2004• Analyzed current, historical, and projected financial condition and repayment capacity of the bank's overall auto dealer portfolio• Approve credits within an assigned credit authority in a dual signature process and recommend credits exceeding authority as appropriate • Investigate and assess new customers, lead reviews of existing portfolio credits on a periodic basis, analyze portfolio and industry trends within assigned areas of responsibility• Good understanding and working knowledge of credit policies and procedures as well as experience in structuring and documenting credits as well as accountability for quality loan portfolios• Proven track record of developing and managing automotive and commercial loan credit and services in a high-growth environment experience supervising/mentoring credit staff leadership, organizational and time-management skills strong analytical, verbal, writing and interpersonal skills