Melvin M. Prim Email & Phone Number

Birmingham, Alabama Area

• Client oversight of NextGear Capital’s Core clients as assigned
• Daily client engagement via phone/in person with Core dealer group, as assigned
• Utilize reporting system, aggregated data, and SalesForce tools to aid in tracking and managing of assigned client base
• Reconcile collateral audit issues and engage with client to ensure compliance with NextGear Capital expectations
• Track client utilization and leverage risk data to maximize client performance
• Conduct monthly consulting calls to discuss the health and wealth of the dealership, account management and industry insights

Birmingham, Alabama Area

• Recruited and hired to increase client utilization rate and to implement effective processes and operations to increase growth
• Demonstrate leadership performance and consistent, outstanding contributions toward achievement of ACS’s corporate goals and initiatives
• Leverage expansive knowledge and broad-based experience to devise and execute strategic plans to increase client experience, workforce performance, sales volume and profitability within the automotive industry
• Grow ACS’s overall business by building and leveraging relationships, developing new markets and creating new processes for underwriting and operations departments (Successfully manage 7 new markets)
• Implement and monitor Salesforce.com into the daily/weekly workflow for sales and operations team
• Created feedback loop for continuous improvement and opportunity for process efficiency

Anniston, Alabama Area

• Qualify each customer using our company rental requirement guidelines
• Review rental parameters with all customers to ensure a complete understanding of our rates and service charges
• Ensure that the return date and time on the rental agreement is accurate
• Review all charges at the time of vehicle return
• Answer the phone to assist customers in a friendly, helpful and prompt manner
• Assist customers by effectively resolving all customer service issues

Greater Atlanta Area

• Managed a team of 18 outside/inside managers in developing and maintaining new indirect retail relationships throughout 21 States through excellent sales and marketing strategies
• Actively selling and leading the team in revenue delivery across both new sales and clientmanagement
• Ongoing coaching with individuals and facilitation of group training and team meetings where required
• Regular dual appointments with all team members
• Conduct monthly one to ones with all team members and work with them on their ownpersonal development plans
• Responsible for managing weekly and monthly forecasts

Jacksonville, Florida Area

• Originate and maintain retail relationships throughout North Alabama through excellent sales and marketing strategies
• Responsible for marketing services to finance managers, general managers, and owners
• Prepare and deliver presentations on products, services, and competitive advantage
• Leveraged key relationships within the dealerships in order to increase sales
• Responsible for making daily sales calls in person and/or via telephone

Birmingham, Alabama Area

• Develop and maintain new retail relationships throughout the Serra Automotive Family of Companies through excellent sales strategies and instinct to analyze complex data and make smart decisions that result in superior.
• Review auto finance loan applications of credit and render appropriate credit decision within credit policy and in compliance with all regulations
• Structure approvals to maximize profit and enhance dealer relationships
• Coordinate with Indirect Relationship Managers and assist in on-going business development by telephone and through a scheduled outside calling effort
• Initiate sales calls via telephone and where appropriate, prepare written follow-up
• Responsible for activities regarding sales, marketing, customer acquisition, customer relation management, & maximizing revenue

Birmingham, Alabama Area

• Developed and launched automobile floor plan loan programs in the Southeast resulting in $23M in profitable loans by using a “hands-on” approach and face-to-face meeting
• Develop and maintain new territories through excellent sales strategies
• Assist in hiring and coaching new sales executives throughout the Southeast
• Participate in multiple projects with other departments throughout the company
• Exhibit skill and instinct to analyze complex data and make smart decisions that result in superior business solutions
• Created and implemented sales strategy for obtaining new business