● Created and A/B tested content for new consumer product launch campaigns. Enhanced influencer-generated content production by opening access to client’s digital assets, resulted by 28% increase in social media impressions● Provided creative direction and brand insights to designers, agencies, photographers, video producers, trade show management teams and industry influencers for content production● Introduced gender-neutral, race-neutral and preference-neutral content to the marketing campaigns narrative in social media, direct, digital and web projectsKey learnings: content development for web, e-commerce and social platforms. Digital asset management, data analytics, photography production and copyright management. Creative services management. Graphic design, art direction, web design, digital user experience development, logo design. Key areas of learnings: Digital Marketing, Social Media Marketing, Strategic Communications. Key business acheivements: Developed new services and product attributes to drive incremental revenue, business expansion in response to learnings from current operations. Researched, developed and defined specific product offerings designed to generate various components of revenue from targeted customer segments. Set individual and organization-wide goals, objectives and targets for the marketing team to provide lead generation to the sales team, supporting the overall economics of the client’s company. Provided required data and analysis to support revenue generation. Translated vision into a coherent strategy identifying and reaching market opportunities. Facilitated discussions to enable collaboration; collaboration across multiple parties. Built strong relationship both internally and externally. Consumer Marketing initiatives in the Start-ups environment. 360 Integrated Online Marketing Automation. Marketing Budget Management, Retail Marketing, Demand Generation

● Produced campaign layouts, imagery, copy, video and 3D product imagery for Beats by Dr. Dre social media e-commerce and email campaigns● Led the brand visuals change project during the Beats by Dr. Dre merger with Apple. Mentored the creative and sales teams on the new design standards and brand narrative● Introduced the new Apple brand style to all Beats by Dr. Dre campaigns and packaging● Created a digital asset management system to merge the Beats by Dr. Dre creative assets with Apple’s global file sharing systems POSITIONKey learnings in this role: brand content adaptation, campaign visuals and photography production. Digital asset management, copyrights. Leadership and mentoring. Graphic design, art direction, web design, logo design. Content production. Local and regional agencies qualification. Creative services management. Key web strategy, Campaigns analytics. WebTrends. Organic Growth Strategies, Organic Search, Link Building. Search Engine Optimization (SEO), Social Media Marketing. Luxury Brand Marketing, Digital Marketing, Online Marketing, Search Engine Marketing (SEM). Interpersonal skills: Supervisory Skills, Teaching, People Management. Strategic Planning, Team Building. Program Management Training. Operations Management. Program Implementation. Supervisory Business Acumen, Strategic Growth. Acquisitions. Business Development. Agile Environment. Social Marketing, Media Strategy. Social Media Marketing, Digital Marketing, Strategic Planning. Operational Efficiency, Customer Service Management Data Analysis. Operational Efficiency. Client Services. Customer Satisfaction, Customer Retention. Sales Presentations, Business Acquisition. Business Operations. Strategic Leadership. YouTube, Amazon and Google Adwords

● Produced campaign layouts and imagery for the Skechers web, social, email and e-commerce platforms. Produced over 3500 product images and 16 seasonal campaigns annually● Developed and implemented a digital asset management system to accommodate all Skechers product photography and campaign design visuals, resulted by 83% cost reduction in digital assets storage and file sharing fees● Enhanced collaboration between Skechers e-commerce and retail partners by aligning content production schedules and priorities and by providing a new file sharing platform for the creative production teamsKey learnings in this role: content development, leadership, brand management, marketing creative services, photography, digital asset management, content copyrights, marketing vendors qualification and creative services management. Graphic design, art direction, web design, digital user experience development, logo design. Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Advertising, Adobe InDesign, Social Media. Collaboration learnings: Proven ability in developing and leading high performing teams. Exceptional interpersonal and communication skills. Strong collaboration skills in a team environment. Demonstrated ability to think strategically. Advanced level analytical skills. Advanced level negotiating skills. Excellent communication skills (written and verbal). Extensive contract expertise. Strong spreadsheet (Microsoft Excel) proficiency (especially pivot tables, lookup tables, macros, VBA). Sales, Strategic Planning Microsoft Word. Prioritize Workload, Social Media Marketing. Digital Photography, Editing, Image Editing. Expert knowledge of industry rates and booking procedures of freelance talent. Full understanding of photo crew roles and responsibilities. Established industry relationships and strong network of production resources. Ability to analyze quantitative data.

● Scheduled and led marketing projects for the Amgen’s Enbrel, Epogen and Neulasta pharmaceutical product lines. Worked closely with regulatory, legal, sales and product development teams to ensure accuracy and timeliness in all brand visuals and narratives● Produced clinical trial communication materials and recruitment kits, pharmaceutical information sheets, product packaging, trade show displays and marketing collateral POSITIONKey areas: Pharmaceutical product launch management. Marketing collateral production for pharmaceutical clinical studies. Advertising campaign production. Healthcare content development for social media, e-commerce, web, photography, audio, video initiatives. Agile leadership. Data management. Strategy analytics, consumer insights. Business strategy. Search Engine Optimization SEO. Graphic design, art direction. Direct e-mail marketing analytics. Digital asset management. Logo design, copy, presentations. Agency and digital marketing vendor management. Website development, landing pages and e-commerce premium content production management. Project Management. Microsoft Office, Excel, PowerPoint. Strategic Planning, Team Leadership, Business Analysis. Budgeting. Organizational Problem Solving Strategies. Product Development. Print Marketing, Direct Mail Marketing, Print Collateral. Distribution Network, Brand Strategy, Prospection. Relationship Building, Operational Activities. Negotiation, Franchising, Database Development. Visual Identity, inVision. Sales & Marketing. Brand Design, Leisure, Travel & Tourism, Art Creative Marketing. UI / UX, digital design and standards for websites, apps, and email. Creative process. Organization skills, Adobe Creative Suite, Sketch, InVision, Google Suite, Powerpoint, Keynote. Customer Acquisition, Collateral Materials Development. Proposal Writing, Marketing Mix. Online Content, Customer Journeys, Team Management, Customer Experience.