Melyssa Troy Email & Phone Number

Sydney, New South Wales, Australia

Tech-focused PR with clients including Twitter public policy, Cisco, Optus, Asus, and Ubisoft - Actively develop and nurture relationships with internal and external stakeholders - Assist in the development and implementation of PR strategies to achieve client goals- Craft communications materials including thought leadership articles, media releases, panel notes- Advise on project status and emerging issues to support strategic decision making and issues response- Brief… Show more Tech-focused PR with clients including Twitter public policy, Cisco, Optus, Asus, and Ubisoft - Actively develop and nurture relationships with internal and external stakeholders - Assist in the development and implementation of PR strategies to achieve client goals- Craft communications materials including thought leadership articles, media releases, panel notes- Advise on project status and emerging issues to support strategic decision making and issues response- Brief clients and talent for media opportunities- Media liaison – confidently pitch and liaise with journalists to secure coverage on behalf of clients- Prepare scope of work and project management materials Show less

- Develop story angles, craft media releases and pitches - Execute media relations across print, broadcast and digital- Work collectively with team members between offices to support campaign objectives- Craft and curate content for social media calendars- Support with event management planning and execution- Provide in-depth research and analysis for campaigns and new business pitches

- Draft and deliver pitches for media (specialising in local/community media)- Monitor media for relevant trends- Develop and maintain accurate lists of the most appropriate media contacts for outreach- Monitor, track and report editorial and social media coverage for multiple clients- Appoint and manage interns

- Assist with PR communication strategies, managing and engaging influencers- Copywriting and editing support for press releases, EDMs, and other online content - Develop and implement content calendars - Undertake research to support creative campaigns- Monitor media for relevant trends - Compiling and updating media databases across all mediums on a regular basis- Collecting and curating press clippings from digital (including media portals) and traditional media

- Assist in developing public relations materials for major fundraising event - Endure for a Cure- Research and develop media releases- Research and create electronic direct mail - Negotiate in-kind sponsorships for the event- Collect and curate social media updates on the day of event

Master Of Public And Social Policy

Fellowship

The Fellowship program covers a deep dive into best practice campaign strategy approaches and tools, messaging, framing and communications.

Bachelor Of Communications And Media Studies, Marketing Communications And Pr