Michelle Heng Email & Phone Number

Singapore

The thrills of business development and account management keep me going here everyday. From forming mutually strong partnerships with clients built on delivering only the best-in-class work to growing new streams of businesses with key accounts I lead, my mantra here is to bring pride and love to the work we do, for any client and team member that I work with.

Singapore

With my advertising chops and some accolades on the belt, my portfolio at GOFY shifted to expanding business opportunities and partnerships in the creative and video industry.I’m the Christopher Columbus of the team, on a constant trendspotting spree and striking up alliances with people who advocate for the creative community and striking up new client relationships.I used to see winning awards as a key motivation. Now, I’d rather share the success with all whom I call allies.

Started out as an Account Manager, overseeing key accounts, pitching for new business and progressively into business development.And now, when the boss' away, I don't play. Running the in-and-outs of an agency business while hunting down new opportunities is how I leash my mind on the treadmill. Being able to think creatively, problem-solve and read the minds of clients have given me the X-Men ability to take on any challenge any day. After all, that's why I'm still in… Show more Started out as an Account Manager, overseeing key accounts, pitching for new business and progressively into business development.And now, when the boss' away, I don't play. Running the in-and-outs of an agency business while hunting down new opportunities is how I leash my mind on the treadmill. Being able to think creatively, problem-solve and read the minds of clients have given me the X-Men ability to take on any challenge any day. After all, that's why I'm still in this business. It's never the same everyday. To take it up a notch, beyond just account management, I'm on the lookout for new talent and potential partnerships.Like Supermarket Creatives' mantra, life's too short for diets and bad ideas. And to end it off with a not-so-subtle note, I'm proud to have brought the agency into greater spaces, snagging ourselves an APAC Effie 2018 and Mumbrella Asia 2017 Campaign of the Year - making history as the first Singaporean independent to win an APAC Effie. Show less

I'm a suit who doesn't come in a suit. But I would like to come up with solutions to suit your needs. Client servicing on a day-to-day basis. Project co-ordination of existing projects. Sourcing for new projects and analysing new opportunities. Running pitches for new accounts and most importantly, the merry-maker of the office. Hell yeah.

I doubled up as a creative/designer and a suit at times for back-up. Working in a boutique guerilla firm encourages one to double up in whichever area that requires manpower, thus, my term in kult was an enriching experience which allowed me to think out of the box and 'sex' up the work we put out.

A normal day at DNA is following up on contest fulfilments, ad spends and event and promotional logistics. An all-rounded back-up pillar for the marketing team. DNA was an eye-opener for a fresh blood that I was. For one, it was a global establishment. Plus, it was fulfilling seeing work come to live in the real world after slogging through school projects in Polytechnic.

Bachelor'S Degree, Communication Studies

Diploma, Media Studies And Management