l  Oversee yearly plan as well as day to day executions, in terms of content marketing, social media, media buy, consumer campaigns;l  Draft and execute yearly PR planl  Management of team members and talent developmentl  Organize and manage media events such as brand immersion, grand opening, roadshow, press conference and ext. Scope of work includes event venue liaison, media RSVP, interview pitching, onsite support, event management and etcl  Establish and maintain strong media relationship, focusing on top-tier travel, trade, fashion, F&B and lifestyle media outletsl  Deliver in-depth media exposures with key message retentionl  Create promotional and related materials to identify brand USPs including key messages, background, factsheet, Q&A and etcl  Leading account include but not limited to: Marriott International (Field Marketing Greater China, Westin Brand), Banyan Tree Hotels & Resorts, Hoshino Resorts Group, FEI TSWEI WINERY, Jacob’s Creek, Changyu and etc

• To assist in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Food & Beverage, Rooms, Spa, Recreations and all other revenue generating departments • To ensure all hotel marketing materials to be in line with brand standards • To maintain and monitor brand official website, wechat, weibo, Instagram and related social media platform together with OTA channels and the production of the E-shops • To assist and average target market domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary • To develop an maintain active contacts with media people and KOLs, and evaluate all media solicitations and exposures • Strategic and analytical to deliver objectives in SEO & SEM together with agency • Key marketing efforts & involvements: -Involve in hotel repositioning program -Re-define the dining outlet concepts, launch the new Chinese Restaurant -Assist to plan of summer camp and winter camp products, including package creation, distribution channel setting, goal setting, marketing tools and PR activities to achieve the results -Jack Ma Rural Teacher Award Event, Media event -Formula E, Sanya Event, E-Village exhibition -Ride for Hope, Earth Hour, Sanya CSR Event -Corporate with HQ and sister hotels to work out “Experiential Package”

• Conducting marketing activities that achieve department goals - Leads monthly promotion meeting with F&B / Rooms division and develops quarterly promotion plan - Develops brochure and property collateral materials • Using knowledge of market trends and target customer information to maximize revenue - Evaluates new marketing opportunities for the hotel, such as partnership with Sanya International Duty Free Shopping Complex - Manage social media channels and create promoting contents based on hotel promotion plan – Wechat, Weibo, Facebook, Twitter and Instagram - Manage OTA channels (Ctrip & Trip Advisor) – response to guest’s comments, adjust images and wordings, develops strategic plan to increase hotel’s ranking • Building relationships to generate Sales & Marketing opportunities - Hosts and coordinates on-site media visits and on-site photo shoots - Assists hotel in developing promotions for various campaigns

• Propose, develop and execute the annual and seasonal marketing plan for product launches and special events that achieve brand objectives and sales goals - Theme events (product launches, special promotions) - Exhibitions (Guangzhou, Shanghai, HK) • Responsible for effective communication with the outside vendors and internal departments to ensure success of marketing programs • Accounts development with 3 channels customers - Interior design (Cheng Chung, HBA, Tsinghua, ACF, YangHK and etc.) - Hotel management (Hyatt, Rosewood and etc.) - Real estate (R&F, BTG, Fan Hai, OCT Shenzhen, Yin Tai and etc.)

• Work on Acquisition, Retention and Develop MICE and PR company accounts • Closes the best opportunities for the property based on market and property needs • Plans and executes meetings and special events • Interacting with others in a way that builds openness, trust and confidence in the pursuit of organizational goals and lasting relationships • Support all relative departments, driving customer loyalty by delivering service excellence throughout each customer experience

• Work on Acquisition, Retention and Develop business International corporate accounts - Embassy & Chamber accounts-Chile, USA, Sweden, France, Thailand, Bencham, Amcham, British Council and etc - Luxury Brands Account Coverage -Montblanc, Michael Kors, Cartier, Christian Dior, Remy Martin and etc. - Volume producing corporate accounts-BP, Standard Chartered Bank, Li Ning, Nokia and etc. - MICE account coverage -Destination China, PMG, Chief Creation, Blue Focus and etc. • Accounts development, shifting share from competition and sustaining relationships based on an understanding of customer needs & expectations and actions consistent • Plans and executes meetings and special events for Embassy accounts (Bencham gala ball, Mario Ball, Army Force Day events, theme events and etc.) • Organized and lead multi-brand partnership (ex. Remy Martin & Standard Chartered bank) • Advocates OBF selling by understanding and fulfilling customers goals and requirement and matching hotel’s facilities, service delivery with accounts needs therefore creating a win-win partnership • Closes the best opportunities for the property based on market and property needs • Creating opportunities to upsell and increase additional revenue for the property as needed • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts • Support all relative departments, driving customer loyalty by delivering service excellence throughout each customer experience • Interacting with others in a way that builds openness, trust and confidence in the pursuit of organizational goals and lasting relationships • Promoted from catering sales to proactive sales within 3 months frame

• Work on Acquisition, Retention and Develop business International corporate accounts (Microsoft, Collette Vacation, SunGard, Atlantic Canada, LaMer, Estee Lauder, Gucci, Montblanc, Christian Dior, Remy Martin, Johnson&Johnson, Bank of Singapore, KPMG, Standard Chartered Bank and etc.) • Handles numerous branded companies events, complex group business with multiple guestrooms requirement, last minute event group with success (please refer compliment letters) • Build good ‘partner’ relationship with those key accounts through seamless event management execution and delivery, with the goal of achieving clients goals as well as driving repeat events with JW Marriott Beijing • Manage to build seamless partnerships with hotel’s sales and operational departments which is critical towards executing a smooth event delivery as well as achieving client’s objectives • Creating opportunities to upsell and increase additional revenue for the property as needed • Promoted twice within 7 months time frame • Designated Department Trainer for Event Management Division • Helped to build good relationship between JW Marriott and Alumni Master-FIU