Tom Menrath Email & Phone Number

San Francisco, Los Angeles & New York

With clients across the country and around the world – from the broadcast, film, television, music, and corporate video markets – Advanced Systems Group LLC has been a leading installer of production, post-production, and shared storage systems since 1997. Through its offices in Northern California, Southern California, the Pacific Northwest, and New York City; Advanced Systems Group LLC (ASG) maintains an engineering focused approach, enabling creativity through better technology. DESIGN AND CONSULTINGWithout a solid engineering foundation, projects will likely face delays and incur substantial additional costs. ASG builds projects for success with a clear and cohesive plan. Projects stay on track and on budget from the start using comprehensive designs and schematics.VALUE ADDED RESELLER (VAR)ASG is an engineering company that happens to sell things. It’s an important distinction that addresses the customer’s needs first. ASG employs a non-commissioned sales force that is committed to providing the right equipment for the project at the best value. LARGE-SCALE INTEGRATIONASG delivers custom unified enterprise-wide video solutions for large-scale installations, as well as the staff training needed to maximize productivity. Top companies from a broad spectrum of industries trust ASG to provide turnkey data-centric systems that provide improved communication with employees & customers. FIELD AND SUPPORT SERVICESWith the consolidation of the traditional production engineering department and IT, today’s file-based video workflows are complex. After a project has been deployed, ASG personnel are available for a broad range of services. SOFTWARE DEVELOPMENTDiaQuest Products LLC, a wholly owned subsidiary of ASG, has been developing software for the film, video, and broadcast industries since 1982. In addition to custom software solutions for a variety of ASG clients, DiaQuest develops software as an OEM for a number of manufacturers.

San Francisco & Los Angeles, California

Founded in 1993 by seasoned audio professionals, Brian Botel, Sig Knapstad, Jeff Briss and Tom Richardson, Cutting Edge has evolved from being a regional Pro Audio dealer into one of the most respected Audio/Video/File Based Workflow Integrators in the US

Los Angeles, Nashville & Detroit

Business development, strategic planning, recruiting, brand extension, vendor relations, media relations and retail store development.

Greater Seattle Area

Brand Management consulting for the Pro Audio & MI Industry: Sales Strategy, Dealer Network Development, National Account Management, Product Launches, Media Relations, New Business Venture Development

Westlake Village, California

Responsible for building B2B / B2C sales and marketing organization. Created and managed GC Pro, a specialized national sales force serving the needs of professional users (also semi-pros & affluent consumers). Created brand identity, marketing strategy, vendor relationships, business structure and hand-picked team members. Grew "outside sales" from approximately $4M to nearly $50 million in less than five years. Created business plan, budget and managed all aspects of implementation and P&L. Achieved or exceeded every goal set by management.

San Francisco Bay Area

Responsible for all aspects of Pro Audio & Musical Instrument division. This included product development, packaging, positioning, marketing, sales & training. Managed 16 independent rep firms. Established and trained international distributors (UK, Germany, Netherlands, Norway, Sweden, Austria, Japan, Australia). Grew Pro/MI division from less than $2M to over $20 million in five years. Successfully translated Monster Cable's strengths in the CE industry to several new market areas.

Petaluma, California

Created new division to add incremental business to high-end guitar amplifier manufacturer. Helped create products for CE / Audiophile market. Developed and implemented comprehensive marketing strategy, established US dealer network and set up overseas distribution. Also involved with artist relations, copy writing and product development for the MI channel (domestic & export).