I’m a designer with a passion for creating products that have intuitive user experiences coupled with pixel-perfect design. But most importantly, products that balance the user's needs and businesses' goals.I enjoy working with multi-functional teams through various stages of a product’s development cycle, right from idea conception to product launch and beyond.In my past roles as a graphic designer, I illustrated and designed t-shirts, bags, brand identity systems and publications.My core design skills include:1. Defining Information Architecture and design strategyConducting heuristic analysis or Competitive analysis, Creating site maps or flowcharts, Low to mid fidelity wireframes, Content inventory and analysis, Documenting requirements2. Conducting User Research: Known methodologies: Usability testing, Preparing screeners, Discussion guides, Conducting moderated and remote user interviews, research analysis and reporting), Guerrilla testing, Creating Personas and Customer journey mapping3. Interaction Design:Creating interactive prototypes, micro interactions, GIF Animations4. User Interface Design:Visual design for responsive websites, Interface design for iOS and Android platforms5. UX Copywriting6. Graphic Design:Art direction for marketing material (brochures, flyers, banners etc.), Brand & identity design, Publication design, Digital and hand-drawn illustration, Photography Tools I'm comfortable designing and prototyping with:Figma, Sketch, Adobe Creative Suite (Adobe XD, Photoshop, Illustrator, Indesign), Axure RP, Principle, Invision, Marvel, MS Office (Word, Powerpoint), KeynotePortfolio available on request.