Mercedes Roach Email & Phone Number

Portsmouth, Nh, Us

Purchase, Ny, Us

As a Senior Manager, Engagement Marketing at Teladoc Health, I lead strategic initiatives to drive member retention, engagement, and loyalty across our diverse range of services. This role focuses on delivering innovative, data-driven campaigns that enhance the member experience and foster meaningful connections.Responsibilities include:-Developing and executing multi-channel marketing campaigns to improve member engagement and retention.-Partnering cross-functionally with product, clinical, and operations teams to create value-add experiences throughout the member lifecycle.-Leveraging data analytics to inform strategies, implement A/B testing, and drive continuous improvement.-Leading a high-performing team to deliver impactful results aligned with Teladoc Health’s mission of transforming the healthcare experience.

Purchase, Ny, Us

Developed and implemented comprehensive retention B2C marketing strategies to reduce churn, and drive customer loyaltyCollaborated with product marketing, sales, and analytics teams to deliver personalized, multi-channel marketing experiences.Implemented AI-driven marketing solutions, enhancing campaign performanceOptimized campaigns through A/B testing, increasing effectiveness

Purchase, Ny, Us

Developed and tracked key B2B marketing metrics, improving marketing ROI.Manage a team of analysts, providing coaching, mentoring, and professional development opportunities.Collaborated cross-functionally to implement DOMO reporting into the organization, facilitating self-service dashboards for 40+ marketers. This initiative streamlined data accessibility and empowered marketers with real-time insights, enhancing decision-making processes. Additionally, optimized the analytics team's efficiency by 50% through improved data management, effectively addressing ad-hoc requests and supporting data-driven strategies.

Purchase, Ny, Us

Reading, Gb

Conducted data analysis to drive operational decisions, enhancing process efficiency and cost savings.Develop and maintain key performance indicators (KPIs) and dashboards to measure and report onoperational and sales performance.Collaborate with cross-functional teams, such as marketing, finance, and operations, to drive salesefficiency and effectiveness.Perform ad hoc analysis to support business initiatives and decision-making.

Denver, Co, Us

Was responsible for end-to-end sales & replenishment for WalMart, North America account for Dickies. Managed inventory optimization and sales forecasting, improving demand planning and reducing stockouts by 5%.Developed and maintained relationships with internal and external stakeholders, such as sales teams and Buyers, to drive sales growth.Analyzed sales data and provide insights to support sales decision-making, such as pricing, product mix, and promotions.