Responsible for overseeing global and regional marketing strategies for clients within the industries of: manufacturing, logistics & health.Oversees variety of marketing functions, teams and strategic partners across multiple countries.Marketing segments include: Brand, Creative, Website, Software, Content, Automation, CRM, Email, PPC, Social Media and Operations.Primary focus on strategic outreach for IQLs, MQLs, and SQLs. Responsibilities + Experiences:Go-To-Market StrategySegmentation + Business AlignmentAction-Ready Market Development PlansMarketing Organizational Design + ImplementationTalent Selection + RetentionDevelopment + Team BuildingDemand + Lead Generation

Define project scope and schedule while focusing on regular and timely delivery of value; organize and lead project status and working meetings; prepare and distribute progress reports; manage risks and issues; correct deviations from plans; and perform delivery planning for assigned projectsAssist in team development while holding teams accountable for their commitments, removing roadblocks to their work; leveraging organizational resources to improve capacity for project work; and mentoring and developing team membersSupport the Product Owner in managing customer expectations for project deliverables, managing stakeholder communications, and helping to implement an effective system of project governanceDefine and manage a well-defined project management process and champion ongoing process improvement initiatives to implement best practices for Agile Project ManagementPromote empowerment of the team, ensure that each team member is fully engaged in the project and making a meaningful contribution, and encourage a sustainable pace with high-levels of quality for the team

12% decrease in marketing expenses with scalable media kit amalgamations15% conversion boost by implementing a new standard content strategy based on direct KPIs22% increase in output of higher quality deliverables

Founded and presided over community nonprofit that raised 7 figures annually for 32 Charlotte nonprofits three consecutive years runningBecame a creative and skilled technology, marketing and fundraising expert managing social media feeds, communications, public relations, and web design for upwards of 200 Charlotte-Metro small businesses. Trained over 200 Charlotte Small Business on organizational structure + business finance maintaining an average bottom line percentage for participants at 12.25% Successfully created must-follow social media feeds to develop an engaged community of followers focused on raising funds, raising awareness and increasing volunteer participation with local nonprofit organizations. Increased inbound web traffic and brand awareness through development of content, SEO, SEM, application of analytics tools, and thoughtful collaboration with local businesses and nonprofits via cross-channel influencer marketing.

​​​Holly'z Hope is a non-profit, volunteer organization that relies 100% on donations.  Our purpose is to support the dogs and dog owners in our community. Our primary goal is to promote responsible pet ownership in an effort to reduce overpopulation and inhumane treatment. We offer a long term solution to tethering  or chaining dogs by providing fences at no cost to the dog owner. We also offer dog houses, spay and neutering and basic dog supplies to include dog food, straw, bedding and dog toys.

5% average email monthly subscriber growth through workflow automation25% increase in web traffic after after methodizing processes and extending planning sessionsCreates and executes project and company work plans and revises as appropriate to meet changing needs and requirements.Identifies and allocates resources needed and assigns individual responsibilities.Manages day-to-day operational aspects of the entire company.Reviews deliverables prepared by team before passing to clients, customers and partners.Effectively applies methodology and enforces project standards.Prepares for engagement reviews and quality assurance procedures.Minimizes exposure and risk on all projects.Ensures documents are complete, current, and stored appropriately.Tracks and reports team hours and expenses on a weekly basis.Manages company budget.Determines appropriate revenue recognition, ensures timely and accurate invoicing, and monitors receivables.Follows up with clients, when necessary.Analyzes profitability, revenue, margins, bill rates and utilization. Conducts biweekly sales meetings and well as upper management and support meetings.Interviews and hires candidates.Develops strategic management initiatives.Creates and reviews departmental plans for the following year, including but not limited to: sales goals, budgets, staffing and any structural changes to a department.Responsible for monitoring and tracking the progress of all areas of the business.Monitors all website activity.Manages IT and supports website design.

Balanced a variety of different schedules at onceMaintained a productive, educational and fun environmentMaintained accurate records and successful time managementPlayed, explored, imagined, learned, taught, grew, laughed, yelled, enjoyed the beauty of little ones, loved

Professionally evaluated, edited, and updated existing production drawings in AutoCAD with strong attention to detailCreated drawings for production designs, including tolerances, a full bill of materials, and manuals for catalog productsMaintained accurate records, both hard copy and electronic, and successful time management, while balancing a variety of projects at one timeApplied principles of logic to define problems, collect data, and draw valid conclusions

Professionally evaluated, edited, and updated existing plant layout drawings in AutoCAD with strong attention to detailCreated drawings for various areas including building foundations, electrical plans and traffic patterns revolving around the SOPs (standard operating procedure) for the plantPresented innovative ideas for traffic pattern improvement and design detailsUtilized my knowledge in quality control to format a more efficient working layoutMaintained accurate records and successful time management, while balancing a variety of different projects at one time

Handled calls and promptly forwarded them to appropriate personsProvided hospitality service arrangements as requested by staffComposed and distributed interdepartmental memorandums, ensured timely delivery and maintained confidentialityTranscribed interviews and meetings; typing speed at 66 wpmPrepared and assembled media kits for marketing and public relations departments