• Develop marketing strategies to build new and strengthen existing relationships with organizations around the world, including content creation, lead generation, social media and email marketing. Influence Corporate Relations efforts by developing tailored strategies aligned with industry specific KPIs.• Lead strategic direction and execution of marketing to drive engagement with HBS alumni. Leverage a multi-platform approach including web, email, social media, print and paid advertising. Increased unique visitors to the alumni careers website by 8% YoY. • Manage a website re-design of the HBS Recruiting site, including leading the project management, collaboration between key stakeholders and external agency partners, from the design process through development, QA, and launch.• Increased visits to the recruiting site by 12% YoY, and click-through-rate to our recruiting platform by 22% YoY. • Position HBS as a thought leader by developing content on the employer and alumni blogs. Increased alumni blog visits by 39% YoY and unique visitors by 72% YoY. Drove recruiting blog traffic by 14% YoY and unique visitors by 13%. • Design marketing campaigns on platforms including Instagram, Twitter, and blog. Leverage these channels to engage with stakeholders and promote recruiting strategies, student and alumni stories and company perspectives on a range of topics, including Diversity, Inclusion, and Belonging. • Create email campaigns for all recruiter and alumni communications, including mass newsletters, targeted and behavioral communications.• Oversaw a Year-Up Intern, including working to develop projects, providing feedback and evaluating performance.

• Devised strategy to grow new audiences and increase customer engagement for social, affiliate, and display channels. Recruited 235K new customers in 2018, up 25% year-over-year, and beating budget by 12%, of which, 208K were recruited through the affiliate, display and social channels.• Collaborated cross-functionally with global teams and partners to create a localized multi-channel marketing strategy. • Led social media advertising (paid and owned) on platforms including Facebook and Instagram. Utilized A/B testing to drive future content planning. Drove new customer growth by 29%, increased paid social traffic by 39% and orders by 15% in 2018, resulting in a 33% increase in revenue.• Oversaw affiliate program, including relationship management with publishers, content planning and media buys. Increased new customers by 26%, traffic by 19% and orders by 71% in 2018, resulting in a 29% increase in revenue.• Developed US influencer program from project scope to influencer identification, contract negotiation, gifting, relationship management, and delivery and analysis of campaigns. • Managed digital display advertising, including channel strategy and media buys with publishers such as Conde Nast and Meredith.• Partnered with like-minded brands on new customer acquisition campaigns. Managed relationships across these strategic partnerships, and evaluated campaign performance.

Managed the College of Arts & Sciences’ communications, marketing and digital presence, including copywriting and editing. Promoted the college to alumni, prospective students, and the general public through strategic content development and targeted communications efforts. Experience working on a variety of multifaceted creative projects including landing page content development, email marketing campaigns, social media, and re-branding efforts.• Managed, monitored, analyzed and improved performance of the college’s main website and social media channels, including coordinating a full website redesign process. Responsible for creating and managing content development, collaborating with various departments across the college, and a team of web designers including graphic designers and developers in the planning and execution of the website redesign. Served as a liaison between key stakeholders to ensure accuracy, effectiveness, and ease of use of the new website.• Served as Project Manager on simultaneous, multifaceted projects from start to finish, managing multiple stakeholders to ensure timely delivery of products that achieve desired objectives. • Oversaw the content strategy and planning for various communications and marketing materials such as a bi-weekly newsletter, arts&sciences magazine, print and event materials. Managed the editorial calendar, news gathering, copywriting, and dissemination function of the Communications Office by promoting stories to internal BU outlets and strategically targeted external audiences. • Consulted with academic departments to help improve their web presence and achieve their communication goals. • Led efforts to promote departments through influencer marketing campaigns to improve rankings in U.S. News & World Report.• Led year-round, data-driven integrated marketing campaign (email, social, web, in-person/event, and print) in support of the college’s undergraduate recruitment efforts.

• Developed and implemented a strategy to identify, qualify, solicit and steward Annual Fund gifts from alumni, parents and friends of the Nicholas School; including one-on-one visits with prospects, attending campaign kick-off events and being a voice of promotion for the University.• Collaborated with colleagues to raise $1.598 million in fiscal year 2015 and $1.1 million in fiscal year 2014, accounting for a 20% increase in Annual Fund donations from 2014 to 2015.• Worked in collaboration with colleagues across Duke University’s central development, various Professional Schools and units to leverage our resources to advance the mission of the University, the value of the Duke Alumni Network and fundraising opportunities for the University.• Played a key role in maximizing Annual Fund giving and pipeline development through strategic personal outreach, targeted marketing, alumni engagement efforts and volunteer management.• Managed the Nicholas School Alumni Council and all related activities, including organizing and executing bi-annual meetings, and overseeing three subcommittees.• Supervised six regional alumni networks located across the United States by providing strategic direction for the network coordinators, leading the planning and execution of regional alumni events and promoting the networks via email marketing campaigns and social media networks.• Assembled and authored a quarterly eNewsletter, sent to all alumni, Board of Visitors, donors and friends of the school, with updates about the school, faculty research, noteworthy news articles, upcoming events, and information from each of the different departments within the school.• Organized the first Nicholas School Reunion Weekend events, including an Earth Day Celebration and Reunion Picnic, to provide alumni an opportunity to return to campus, engage with fellow alumni, faculty and staff, and build affinity towards the school.

• Conducted the sell-through process, including weekly sell-through calls with corporate, inventory management and provided visual merchandising strategies consistent with sell-through analysis• Assisted in the planning of community events, including a R&D Team appreciation event• Collected and analyzed product feedback from guests, partook in weekly product calls with the corporate design team and all lululemon athletica product representatives• Educate guests on the products, including: functionality, proper fit and material

• Work with coordinators across the United States to plan and orchestrate on-campus recruiting events, hiring receptions and summer associate programs• Create and edit documents, handle hiring department e-mails and calendars, database input and management, compile on-campus interviewer materials • Assist with events, including managing RSVP lists, creating invitations, name tags and signage

• Aligned volunteers, sponsors, vendors and service providers to hold multiple 300+ person events • Led the Benefit Auction Committee; responsibilities included the following: recruiting volunteers, soliciting auction donations, managing auction software database, composing solicitation letters, event program and invitations, and conducting bi-weekly meetings with committee members • Increased live and silent auction revenue from $10,000 in fiscal year 2011 to $45,000 in fiscal year 2012• Increased fundraising gross revenue from $50,000 in fiscal year 2010 to $125,000 in fiscal year 2012• Drafted grant proposals, corporate sponsorship packets and correspondences with sponsors, vendors and donors, including thank you notes• Maintained current contributions and cultivated new donor relationships • Assisted in the development of a certified non-profit organization, grown from three individual contributors to a board of directors, event committee, and association members• Initiated and assisted in the cultivation of a relationship between the Foundation and Hartford Hospital to ensure that funds will be used locally in pancreatic cancer research and education• Headed PR and media relations for the Foundation; fostered relationships with the Hartford Courant, Fox 61 News, Better Connecticut, NBC and social media outlets• Drafted and submitted press releases, magazine advertisements and online communications regarding the Foundation and events; created and distributed signage to promote fundraising events