I love digging for -- and then telling -- authentic brand stories based on core characteristics that draw customers in and permeate an organization's culture. I always want to be able to answer, “why did you write that?”Collaborating with stakeholders, designers, creative directors, and others on the creative team, we can define a clear brand identiy, voice, and message that drives campaigns. Identifying audiences and tuning into their pains and gains is one of the most critical parts of making us an authentic part of their lives. We can be part of their story as much as they are part of ours!Creativity helps a brand live up to the story it tells. Asking the right questions, we can avoid missteps, solve problems, and generate a message that rings true and converts.Portfolio: https://mpond.my.canva.site
Listed skills include Blogging, Copywriting, Marketing, Press Releases, and 10 others.