Meredith Pond Email & Phone Number

United States

* Master the StoryBrand methodology and framework to craft compelling narratives for dental clients and PDA* Develop, write, and execute edit authentic content for diverse platforms, managing multiple projects simultaneously* Responsible for consistent messaging for each client across all client deliverables* Create and tailor messages across multiple media channels: web copy, email campaigns, sales copy, social media posts, press releases, whitepapers, blog posts, expository… Show more * Master the StoryBrand methodology and framework to craft compelling narratives for dental clients and PDA* Develop, write, and execute edit authentic content for diverse platforms, managing multiple projects simultaneously* Responsible for consistent messaging for each client across all client deliverables* Create and tailor messages across multiple media channels: web copy, email campaigns, sales copy, social media posts, press releases, whitepapers, blog posts, expository, descriptive, and narrative copy along with other digital and print advertising mediums * Refine existing content to closely align with the brand voice, demographics, and goals* Proof copy for quality assurance* Collaborate with PDA team to conceptualize effective campaigns* Review client intake data and conduct interviews to capture the authentic voice of the client* Research industry trends, client offerings, and demographics to inform content creation* Stay up-to-date with state compliance acts for writing guidelines* Implement heat mapping for websites and landing pages and monitor for performance* Update education annually for best practices in copywriting, digital marketing & advertising* Perform A/B split testing where applicable* Edit feedback based on client and team feedback and data analytics* Understand dental industry terminology* Engage on social media channels in a conversational tone Show less

Greater St. George Area

All of the following for both a consumer brand (weBoost) and commercial B2B brand (WilsonPro)* Enable sales teams with one-pagers, trade show materials, brochures, partner emails, etc. * Facilitate market release of new products through press releases, descriptions, print and digital ads, and email announcements* Write case studies, video scripts, web pages, webinar and presentation content, out of home advertising, digital ad copy, social posts, product descriptions, emails… Show more All of the following for both a consumer brand (weBoost) and commercial B2B brand (WilsonPro)* Enable sales teams with one-pagers, trade show materials, brochures, partner emails, etc. * Facilitate market release of new products through press releases, descriptions, print and digital ads, and email announcements* Write case studies, video scripts, web pages, webinar and presentation content, out of home advertising, digital ad copy, social posts, product descriptions, emails, case studies, etc.* Keep blog updated by refreshing and writing new articles* Manage content calendar and edit work of other writers* Refine brand voice and tone for consumer brand refresh* Develop comprehensive marketing ad campaigns promoting cellular signal amplification technology* Understand business's needs, wants, and pain points when it comes to cellular technology* Provide clear direction and edits for designers, writers, and video team Show less

Las Vegas, Nevada Area

* Identify and extract core components of client brands from questionnaires and discussion* Define and develop those components into verbalized, documented brand identities* Craft identity statements, talking points, headlines & other messaging that serves specific purposes and/or guides all future communications* Contribute to creative direction, working with designers, UX designers, and filmmakers* Write copy for printed collateral, advertising, websites, blogs, press… Show more * Identify and extract core components of client brands from questionnaires and discussion* Define and develop those components into verbalized, documented brand identities* Craft identity statements, talking points, headlines & other messaging that serves specific purposes and/or guides all future communications* Contribute to creative direction, working with designers, UX designers, and filmmakers* Write copy for printed collateral, advertising, websites, blogs, press materials, etc.* Ensure client communication efforts are in line with their defined brand* Create campaign concepts, pitch to leadership and to clients* Create pitch decks and participate in pitch meetings* Ceate copy for both B2C and B2B marketing efforts* Coordinate design of ads and other collateral with designers* Contribute to thought leadership with CEO on client strategies* Act as project manager for multiple clients simultaneously* Meet deadlines under pressure* Prepare client messaging presentations* Participate and facilitate in executive level marketing meetings* Manage media relationships and budget allocations Show less

Sandy, Ut

* Contribute to company growth and audience education by writing academic articles, blog content, product labeling* Plan and execute email campaign calendar via Mailchimp* Develop scientific studies into readable content* Develop readable, engaging content to boost SEO according to best practices* Consult on content strategy and overall website experience* Write web content for new products or product updates* Run social media accounts* Help brand tune into customer… Show more * Contribute to company growth and audience education by writing academic articles, blog content, product labeling* Plan and execute email campaign calendar via Mailchimp* Develop scientific studies into readable content* Develop readable, engaging content to boost SEO according to best practices* Consult on content strategy and overall website experience* Write web content for new products or product updates* Run social media accounts* Help brand tune into customer pains, gains, and emotional payoffs of the brand's position* Collaborate with company leadership and designers on infographics and website Show less

For Lokena, I provided content strategy, messaging, content production, video scripts, web copy, etc.

London, Paris, Edinburgh, Bangalore, Israel, Melbourne, Denver, Austin, Boston, Vancouver

Copywriter for a global leader in identity security — frictionless digital security for single sign-on, fraud detection, multi-factor authentication, identity verification, and more for healthcare, financial services, government, manufacturing and retail

Salt Lake County, Utah, United States

* Copywriting and strategy* Help company launch marketing 14 products internationally * Vet potential service and agency vendors * Run social media accounts* Execute advertising campaigns* Provide creative direction* Ensure compliant language

St George, Utah, United States

* Create a written brand identity for this new biotech company, which went from 0 to $7.5M revenue in 1 year* Define Genestat's audiences, their pains, and how the company addressed those pains with specific talking points* Create message guidelines to provide structure and direction for all company communication and marketing efforts* Write copy for pitch decks used in international business interactions with heads of state in the Middle East, South America and other regions*… Show more * Create a written brand identity for this new biotech company, which went from 0 to $7.5M revenue in 1 year* Define Genestat's audiences, their pains, and how the company addressed those pains with specific talking points* Create message guidelines to provide structure and direction for all company communication and marketing efforts* Write copy for pitch decks used in international business interactions with heads of state in the Middle East, South America and other regions* Take complex information regarding diagnostic testing and create a story non-scientist clients can understand and appreciate* Identify and brand-name several new product categories* Under tight deadlines, support efforts in preparing Instructions for Use, Technical Bulletins, labels, etc for publication* Provide messaging and copywriting for investor communications Show less

St. George, Ut

* Spearhead company-wide efforts to ensure all new and existing content meets FTC regulations for compliant language* Create compelling blog posts, social media posts, email campaigns, product descriptions, video scripts, web copy, event presentation copy, etc.* Continually evaluate, create, and contribute to company messaging that consistently conveys and supports the brand * Assist with driving leads and value through online content* Collaborate with team on marketing… Show more * Spearhead company-wide efforts to ensure all new and existing content meets FTC regulations for compliant language* Create compelling blog posts, social media posts, email campaigns, product descriptions, video scripts, web copy, event presentation copy, etc.* Continually evaluate, create, and contribute to company messaging that consistently conveys and supports the brand * Assist with driving leads and value through online content* Collaborate with team on marketing strategy, funnel design and best practices* Analyze content marketing metrics in collaboration with internal and external teams* Edit content produced by other team members* Create content calendar for multiple projects Show less

* Create and manage content calendar for blog posts, Gladly’s major marketing effort* Oversee production of posts from several writers * Manage and direct production of custom artwork for each post* Write all copy for website and email drips* Help create content & email strategy* Contribute regular articles for company blog

Articles and review content for a wide variety of industries and clients. NordicTrack, PsychCentral, Wilson Diamonds, PrinterLogic.

* Provide all web content* Video scripts* Press releases* Social media profiles

Lehi, Ut

During both this engagement and a second stint in 2018, I wrote researched advisory articles, web content, and blog posts for clients in finance, medical, tech, and consumer product fields. BigLeap trusted me with some of their most important clients, with content pitched to and published by:* Psychology Today* Therapeutic boarding schools* Instructure* EnerBank USA* Marketware* Will to Win Method by Robert Herjavec of Shark Tank