NPI is an IT sourcing consulting company that helps enterprises identify and eliminateoverspending on IT purchases, accelerate purchasing cycles and align internal buyingteams. Our consultants are specialists with backgrounds in the very companies you are buying from – Microsoft, SAP, AT&T, UPS, FedEx, Cisco, Verizon Business, Oracle, ServiceNow and hundreds more. We provide information that helps you negotiate the best deal.As NPI’s Marketing Manager Meredith is responsible for various marketing duties in support of product marketing and management, market research, demand generation and reporting. She also works closely with cross-functional teams to ensure scalability of marketing programs and development of integrated, revenue-generating campaigns. In her role, Meredith wears numerous hats, with particular emphasis on driving demand generation programs and activities, and measuring overall marketing results through the company's Marketing Automation system. In addition to her marketing responsibilities, Meredith handles facilities coordination and all office management duties.

Ryker’s Rainbow is a non-profit organization that helps to support bereaved families who have suffered the loss of a newborn or infant. We offer a meaningful keepsake gift box of remembrance for loss families, which includes beautiful hand-picked, sentimental items. Ryker’s Rainbow works with any family that has suffered the loss of an infant, and is honored to partner with Athens-Limestone Hospital, Decatur-Morgan Hospital, Huntsville Hospital and Madison Hospital.

LeadLife Solutions is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads.As Marketing Communications Manager at LeadLife Solutions, Meredith was responsible for executing go-to-market strategies through lead generation, e-mail marketing, effective messaging, sales tools and other communications that support lead generation and brand activities. In addition, Meredith coordinated all public relations activities and facilitated all communication with customers and internal resources to develop customer success stories, case studies and whitepapers.

The Atlanta CEO Council is an organization comprised of select CxOs for the purpose of developing relationships, promoting entrepreneurship and investing in the community.As Executive Director at The Atlanta CEO Council, Meredith directed the planning, development, and coordination of all Council programs, services, organizational commitments and events.

Vigilar, a leading provider of information security solutions and services, helps customers improve their security postures.As Product Marketing Manager at Vigilar, Meredith planned, managed and executed entire partner marketing plan. This included creating sales tools, maximizing sales lead generation, planning and delivering partner and corporate events, and creating effective e-mail campaigns and website copy.

Vigilar, a leading provider of information security solutions and services, helps customers improve their security postures.As Marketing Coordinator at Vigilar, Meredith assisted in the development of marketing and advertising campaigns, tracked sales lead data, maintained inventory of promotional materials, assisted with the planning and coordination of nationwide webinars, maintained Salesforce database, and prepared data reports for senior management.

AirDefense, an early leader in the wireless LAN security landscape.As an intern at AirDefense, Meredith worked with the PR and marketing staff to identify media opportunities, organize editorial calendars, write press releases, search for executive speaking opportunities, create out-bound e-newsletters and develop pitch letters. Experience gained here provided the basis for strong sales lead generation skills.Accomplishments:• Created, edited and designed out-bound web-based healthcare newsletter to 1,000 recipients, producing a 53.3 percent open rate, 18.8 percent click through rate, 38.1 percent click rate for the feature article, and concluded with 37 prospective customers requesting product demos• Ghostwrote two-feature story articles for web-based e-newsletters to a circulation of 30,000• Pursued editorial opportunities resulting in 55 media leads• Discovered six speaking opportunities for senior level executives