Meredith Kiernan Email & Phone Number

California, United States

Waterhouse Brands is a boutique consultancy that builds high impact brands for mission-driven healthcare companies. Working with companies at an inflection point who want more from their brand, we utilize a 360-degree approach to align vision, culture, experience and involvement. Our team is comprised of brand marketing and communications professionals who share a passion and deep expertise for bringing science, technology and medical innovations to life.

San Francisco Bay Area

San Francisco Bay Area

Account Director (April 2014-June 2017)Senior Account Manager (June 2013-April 2014)W2O Group is one of the largest independent integrated healthcare marketing and communications agencies. I was a member of the brand strategy and marketing practice.At the onset of my time at W2O Group, I worked with the firm's early stage, venture-backed clients, helping them take themselves or their products from concept to launch to commercialization. I later transitioned to leading some of the firm's highest-value integrated client engagements, serving as the primary daily client point of contact, providing strategic counsel and managing large internal account teams.During my tenure my portfolio of clients represented roughly $2-$3M in annual gross revenue for the firm, and I managed two junior staff.Clients include: Intuitive Surgical, Cardinal Health, Cordis, Exploramed (Nuelle), Intersect ENT, Halt Medical, Proteus Digital Health and Welch Allyn.

Larkspur, Ca

In addition to pursuing my graduate education part-time, I served as the director of development & communications at this preschool - eighth grade elite non-profit school, helping them professionalize and further develop their external relations efforts. During my tenure, I doubled contributed revenue, spearheaded a full brand identity update effort and implemented new internal and external marketing and communications strategies. I was a member of the school's senior leadership team and managed all strategies, operations and budgets for the department. I supervised the development associate and communications manager.

Berkeley, Ca

I was selected from my peers to serve as a teaching assistant for two professors in the Haas School of Business's leadership development program. To date, I have coached over 100 MBA students in how to enhance their professional and leadership skills through authentic communication. This includes helping them develop their leadership presence, or the skill set that enables an individual to motivate and inspire an audience, as well as how to improve individual presentation styles and storytelling abilities.

New York, Ny

I established the first formal major donor program for The Fresh Air Fund, organizing the existing qualifying donor pool, representing $2.6 million in collective annual donations, into specific categories then implementing a differentiated outreach strategy for each audience. In addition, I also helped the organization gain exposure to new prospects via a series of highly-targeted regional events. One year after the new program's implementation, major donor revenue finished 12% ahead of prior fiscal year.

After less than one year on staff, due to exceptional performance, I was promoted to the second-highest ranking position at the Corporate Fund. I managed logistics of the Fund's entire annual fundraising campaign, coordinating outreach to approximately 400 corporations with requests for support. Recognizing an untapped opportunity for revenue growth, I took initiative to analyze the matrix of relationships of our Leadership Committee members in order to identify possible new donor corporations. This strategy contributed to the success of the Fund’s 2005-06 campaign, which closed the fiscal year at a record $5.2 million, a 14% increase over the prior year’s campaign. During my time in this role, I supervised Fund Development Associate.

New York, Ny

As the principal contact person for the Fund's donors, I increased engagement by creating a regular communications plan, raising awareness of the extensive donor benefits program. I also provided superior customer service to C-level corporate employees via the VIP ticket concierge.

Los Angeles, Ca

As the communications assistant, I operated as the liaison between the Alumni Association's marketing managers, designers and marketing vendors. I coordinated the production of marketing materials, managing on average 40 print and merchandise jobs at any one time as they move through the copy, design and production stages.

Los Angeles, Ca

I served as a member of the award winning account team that provided communications assistance to several anti-tobacco media education campaigns including the California Department of Health Services Tobacco Control Section.

Mba

Coursework includes strategic brand management, strategic corporate social responsiblity, competitive strategy, finance, accounting.

Ba, Communications Studies, Minor In Public Policy

Graduated Phi Beta Kappa/cum laude