Meredith Maines Email & Phone Number

Northbrook, IL, US

Saint Louis, MO, US

Seattle, US

• Led discovery and market research to increase visibility for REI's sustainability and racial equity initiatives in the online shopping funnel
• Drove design, research, and analytics that allowed REI Cooperative Action Fund (a public 501(c)3) to exceed its 2022 year-end fundraising campaign in support of 30+ grantee organizations.
• Expanded REI’s Path Ahead Ventures web presence with new program and investments pages that allowed 30+ BIPOC entrepreneurs in the outdoor industry to gain new skills and funding
• Translated qualitative user research into usability improvements for the REI Cooperative Action Network, an online legislative advocacy platform
• Advocated for semantic html and functionality improvements across all online properties as a part of REI's digital accessibility program

Atlanta, GA, US

• Led design for entire e-commerce website and email communication stream by conducting user research and designing site optimizations supported by A/B testing
• Project-managed biannual 400-participant benchmark research study and engagement with consulting firm to produce design-thinking, omni-channel deliverables

Atlanta, Georgia, US

• Led data-driven UX design and user research for an Agile product team building multi-channel Homedepot.com experiences and in-store web apps for custom remodeling products expecting up to $30M in lift.
• Collaborated directly with product owners, business owners, and department merchants/SVPs to define business requirements and user needs; presented solutions to merchandising leadership
• Utilized and evangelized enterprise analytics suite to identify pain points, answer discovery questions, and add prioritized backlog improvements

• Scheduled weekly events for Houston's Code for America chapter that highlighted the way local governments' open-source data can be utilized by civil technologists to add value to communities.
• Organized an annual hackathon for ~20 teams of open-source data projects, attended by Houston's Mayor Sylvester Turner. Arrangements included set up, registration, catering, intra-team communication.
• Engaged community online to collaborate on ongoing projects.

Houston, Texas, US

• Led design overhaul of legacy software, introduced updated visual elements and user-friendly components for upstream data visualization
• Conducted "guerrilla" preference and usability testing with in-office SMEs to validate designs, when access to users was not available

Stafford, TX, US

• Led UX design and research for the redesign of the e-commerce website showcasing research-lab electronic equipment, producing wireframes and prototypes
• Prioritized and managed an agile backlog based on UX analytics insights
• Redesigned interfaces for research-lab electronics, that included features for programmed measurement capture
• Designed lo-fidelity concepts for IOT app and vetted/onboarded agency to drive implementation

San Francisco, CA, US

• executed user research surveys and interviews, then analyzed results
• produced user stories and user flows based on original personas
• conceptualized product improvements and refined them from wireframes to prototypes and mock ups, then built with HTML 5 and CSS 3
• created branding elements from scratch for some projects, and on others rebranded product identities, including: name, logo, typography, color scheme

Stafford, TX, US

• Wrote fundraising landing pages, direct-response mail and email campaigns
• Coordinated, wrote, and published online news announcements and field stories
• Developed social media posts and social-engagement reports
• Developed event story arc and script elements for annual gala
• Wrote voice-over scripts and storyboards for marketing videos

Princeton, NJ, US

• Developed social-media strategy, editorial calendars, content, and ad campaigns
• Designed and wrote campaign landing pages with corresponding online ads
• Developed the strategy for student-focused email campaigns and wrote the content
• Wrote student-focused video scripts and coordinated video shoots across campuses

Princeton, NJ, US

• processed applications to campus graduate school
• issued international students’ legal documents
• assisted planning and supervising student activities

• At The Tech Talk, Louisiana Tech's campus newspaper, I held positions of staff writer, news editor, web editor, associate editor, and editor in chief.
• wrote articles and published on website
• managed entire staff
• designed page layouts

New York, New York, US

• wrote “Behind the Scenes” monthly feature for print magazine
• fact-checked articles
• produced daily blog content
• maintained Twitter feed
• https://www.inc.com/author/meredith-maines

US

• generated blog content
• conducted celebrity interviews
• optimized site’s meta titles for SEO
• redesigned visual assets and presence on MySpace and Facebook

Ux/Ui Design

Bfa, Ba, Graphic Design, Journalism

Education record