Meredith Obendorfer Email & Phone Number

California, United States

San Francisco, Ca, Us

San Francisco, Ca, Us

Corporate communications for 1,500+ person business group focused on the construction industry. Responsible for:* Executive Communications: Raising the visibility of executive leadership, including our business group's EVP/General Manager and VP of Strategy* Customer & crisis communications: Increasing engagement with customers through strategic communications initiatives, as well as managing customer-facing communication for incident response* Analyst relations: Establishing the construction technology category through a robust analyst relations program I developed and stood up* Investor Relations: Articulating quarterly narrative and managing relationships with Autodesk's investor relations team to ensure business strength is conveyed to shareholdersReporting to the business group's Chief of Staff, I worked cross-functionally and collaborate closely with a broad range of stakeholders including marketing, customer support and success, government affairs, investor relations, PR, crisis communications and internal communications.

San Francisco, Ca, Us

Responsible for global PR, AR, communications and social media for the Autodesk Construction Solutions "incubated" business group and its Autodesk Construction Cloud product portfolio, which is reshaping the industry by empowering construction teams to make building more predictable, safe and sustainable.

San Francisco, Ca, Us

San Francisco, Ca, Us

In November 2018, PlanGrid was acquired by Autodesk for $875 million, expanding my scope and role to include all of Autodesk construction technology. PlanGrid was the leader in mobile-native construction productivity software. I oversaw PlanGrid's global PR, communications and social media programs.

San Francisco, California, Us

Integrated PR and digital agency working with leaders in the tech and active outdoor industries. During my tenure, TRUE experienced 30% YoY business growth.Accomplishments include:* Grew staff by 50%, including sourcing candidates, developing competitive offers and hiring key team members. * Instituted a culture of accountability and articulated previously unstated expectations around client best practices and employee communications.* Established foundational agency policies such as matrixed account structure, formal PTO guidelines, employee onboarding, job titles and descriptions, and performance reviews.* Managed staffing resources across all accounts to meet client needs; navigating "interpersonal issues" between employees to resolution.* Mentored and guided direct reports on PR, social media and communication strategy and tactics.* Cultivated client relationships at the C-Suite, resulting in account retention – including one "expected" to leave at start of my tenure, and secured loyalty for several others during critical team member transitions.* Continued to secure top-tier online and broadcast coverage for both B2B and B2C brands, and serving as an extension of clients’ PR and marketing teams.http://bit.ly/2jqbCgV

New York, Ny, Us

#1 PR agency on The Observer’s 2015 PR Power 50 listLeadership position at burgeoning San Francisco satellite office of NYC-based public relations and government affairs firm.* Oversaw portfolio of approx. $1.5 - $2 million in annual revenue; accountable for client satisfaction and acted as senior strategist for C-level executives.* Team lead for 6-8 accounts, collaborated across DKC’s regional offices (NYC, LA, Chicago and DC) to ensure strong plan execution, providing direction and mentorship. * Leveraged domain expertise in advertising and media technologies to develop communications vision for high profile clients including Hearst, Medium, Scotts Miracle Gro, Kik, Outbrain, and a number of VC-funded start-ups. * In addition to setting strategy, continued to identify new angles for business narratives and thought leadership opportunities -- securing top tier coverage in CNN, WSJ, Wired, MSN, Forbes, Huffington Post, People and others (e.g., yep, I still pitch!).* Increased new business flow, including sourcing leads through my organic network, managed incoming RFPs and drove conversation to close for major AOR wins.

In-house PR and marketing for award-winning creative ad agency, which experienced a marked increase in new business due to heightened presence and was acquired by Deloitte Digital shortly after my tenure.Established the agency’s first comprehensive communications and marketing program, responsible for managing all public relations, owned properties, executive visibility/thought leadership programs and other outward-facing efforts.Significantly grew Heat’s visibility, helping to solidify it as a leader with business prospects, potential talent and industry peers. Accomplishments include:* 1,200% increase in press coverage — from a handful of stories a year to several a month.* 70%+ increase in followers across social properties. * Secured keynotes at high-profile industry conferences such as SXSW, Ad Age Digital and Digiday Summits.* Facilitated agency accolades, including Ad Age “Integrated Campaign of the Year” and San Francisco Business Times “Best Places to Work.”

San Francisco, California, Us

Leading independent PR agency. Clients included Specific Media/MySpace, Wildfire, Spredfast, 360i, 140 Proof, SocialVibe, Banyan Branch, Bizo and others.* Instrumental in driving Social Marketing Technologies practice group towards goal of $1.5 million in annual revenue.* Oversaw all account activity across clients in the digital marketing industry, delivering results that exceeded expectations, while managing budgets and resources to profitability. Tactics:* Determined long and short-term plans, ensuring communications strategies and tactics map to business goals.* Supervised a network of senior-level consultants, freelance writers and junior staff, motivating teams and developing skills to accomplish program objectives. * Acted as both senior counsel and daily contact for clients, from C-level executives to internal associate staff, providing guidance and cultivating partnerships.* Crafted and placed high-level trend stories in top-tier business publications, weaving in clients’ broader corporate narrative and tying market position to relevant industry trends. * Developed and executed on thought leadership programs, including contributed articles and executive speaker’s bureau to reach digital and social technology audience and key verticals. * Managed social programs from soup-to-nuts: establishing initial social properties, creating relevant content, developing targeted follower base and engaging with active audiences.* Created and spearheaded Spark’s first internal communications taskforce to determine policy, process and infrastructure needed for communications to growing employee base.* Drove new business efforts, from initial contact to contract close by immediately identifying business and communications objectives, developing proposal and building rapport to win new business for practice group.

San Francisco, California, Us

San Francisco, Ca, Us

Public relations agency focused on enterprise, B2B and emerging technology companies. Clients include Oracle (enterprise software); Facebook (social networking); Visible Technologies (social media/blog monitoring); VideoEgg (online advertising).* Managed and executed all day-to-day communications activities:- Served as primary and ongoing contact with press, analysts and clients.- Supervised staff and vendors to ensure team goals are met on time and within budget.- Developed and edited high-quality written materials such as plans, press releases, pitches and contributed articles.* Provided consistent strategic counsel to C-Suite clients and executive staff by recognizing and understanding business objectives, building long-term relationships and delivering results.* Successfully drove media placement with top-tier business and B2B trade press for both news announcements and thought leadership programs.* Identified and recommended new media channels and emerging platforms as appropriate methods for connecting with influential audiences and ensuring message pull-through, including Twitter, Facebook, wikis and blogs.* Created agency Twitter and SEO guidelines for client and agency marketing initiatives.* Participated in the development and presentation of new business activities, including networking to deliver leads, RFP creation and final presentation to prospective clients.

San Francisco, Ca, Us

Houston, Texas, Us

* Created and executed inspiring employee communication programs for branding team with directive to make consumer products deeply relevant to end-users’ lives. *Managed ongoing and routine communication with employees, knowledgeably elevated problematic communications and crisis situations.*Coordinated agency relationships and directed logistics for company-wide monthly speaker series, bringing thought-leaders to corporate audience for innovation inspiration. *Edited content and made recommendations for internal website and weekly e-newsletter.* Increased operational effectiveness and ensured smooth functioning of day-to-day activities: - Provided consistently accurate financial forecasting for $4M budget. - Acted as primary point of contact for agency partners, maintaining routine communication regarding payments and invoicing investigations. - Streamlined invoice process & purchase order requisitions.

Fremont, Ca, Us

* Directed thorough market analysis in support of M&A and other strategic corporate development decisions, presented results and made recommendations to senior-level executive management:- Identified potential customers and viable opportunities within the storage industry, capitalizing on in-depth knowledge of major players and industry trends. - Created comprehensive model of the content delivery and entertainment landscape, resulting in the establishment of strategic initiative on consumer electronics.* Monitored and disseminated research from Wall Street brokerage firms and industry trade publications.* Led competitive analysis of global storage landscape and emerging technologies, tracked competitor initiatives and shipment forecasts. * Developed over 10 corporate profiles on major consumer electronics manufacturers such as Sony, Samsung, Toshiba and Fujitsu, as well as on companies that were potential equity investment opportunities for Seagate.

Lowell, Ma, Us

* Increased project output of software company's marketing department 100% during first 6 months of employment.* Spearheaded all aspects of strategic and tactical marketing programs, including direct mail and software release campaigns.* Developed collateral and support materials ranging from outbound lead generation and fulfillment pieces to customer presentation and “leave behind” materials.* Managed network of vendors to assure branding and messaging guidelines were consistently met, requiring unwavering attention to both the “bigger picture” and details of each project.* Built and fostered necessary relationships with corporate contacts to create customer “success story” profiles. Final result was 10 enrolled customer accounts.* Developed ongoing and timely standard routines for communicating the content, status and results of marketing programs to both the corporate and field organizations.

* Managed all aspects of public relations at independent college textbook cooperative, including the successful handling of difficult situations involving business competitors and University professorial contacts.* Increased sales 50% during the first six months of employment: - Developed marketing plan and branding campaign and spearheaded promotions that successfully increased logo recognition and loyal following among customers. - Established portfolio of professor contacts, leading to an 80% increase in exclusive textbook orders.* Successfully increased store's online presence during aggressive advertising of corporate-sponsored e-business textbook services by fostering partnerships between retail store's web site and other related online services.* Developed and implemented advertising budget and strategy, generating increased awareness of presence through print and online media.

Bachelor Of Arts, Sociology And Women'S Studies (Double Major)

Master Of Business Administration - Mba, Coursework

Education Abroad Program