We use our extensive experience in running marketing initiatives and developing new brands to support our clients with their marketing collateral.

As we are a very lean start-up, I wear many hats as the VP of Product Marketing. UCandu serves a community of job hunters tired of navigating the pandemic job hunt alone. We have created a Community where members can share experiences and network and a web-app that allows our members to track all of their job hunting data from start to hired.

- Interior design and decorating professional dedicated to sustainable design principles - Collaborate with clients to determine wanted style and function for spaces - Manage projects and coordinate trades and suppliers to ensure designs are completed accurately, on time and on budget - Maintain knowledge on current trends as well as innovative new, sustainable products - Marketing and promotion of the business including managing multiple social media platforms and website… Show more - Interior design and decorating professional dedicated to sustainable design principles - Collaborate with clients to determine wanted style and function for spaces - Manage projects and coordinate trades and suppliers to ensure designs are completed accurately, on time and on budget - Maintain knowledge on current trends as well as innovative new, sustainable products - Marketing and promotion of the business including managing multiple social media platforms and website (www.mockingbirdinteriors.com) Show less

- Lead team to build and maintain narratives for North American steel industry to communicate with technical audiences- Developed short and long-term demand generation strategies to increase exposure of multiple product lines to their respective target audiences- Increased Reach and Engagement across all social media channels by 45% and 32% respectively year-over-year- Delivered 24 in-person and 7 web-based presentations reaching 350 Architects and Engineers across Canada from 2019… Show more - Lead team to build and maintain narratives for North American steel industry to communicate with technical audiences- Developed short and long-term demand generation strategies to increase exposure of multiple product lines to their respective target audiences- Increased Reach and Engagement across all social media channels by 45% and 32% respectively year-over-year- Delivered 24 in-person and 7 web-based presentations reaching 350 Architects and Engineers across Canada from 2019 to 2020- Administered and monitored key success metrics and ROI against defined KPIs for several web properties including www.cssbi.ca and www.steelroofingcanada.ca- Project managed all campaign work including development, design, approval, production, and distribution of all demand generation marketing activities in English and French- Collaborated with agencies, paid media partners and SEO experts to develop collateral and to refine asset performance- Planned and executed Annual General Meeting and other meetings and events in locations across Canada- Educated and supported partners with their sustainable construction goals with LEED (Leadership in Energy and Environmental Design) program requirements- Developed standards through committees at the Canadian Standards Association (CSA)- Developed building code standards as a member of the National Building Code of Canada Standing Committee for Small Buildings and Housing Show less

- Established corporate marketing strategy in coordination with parent company, partners and industry associations - Incorporated customer feedback and market trends to help steer marketing efforts and drive higher ROI- Coordinated the creation of marketing collateral including website, brochures, trade show materials and technical documents in both English and French - Organized national and international sales, training and customer appreciation events - Supported sales staff… Show more - Established corporate marketing strategy in coordination with parent company, partners and industry associations - Incorporated customer feedback and market trends to help steer marketing efforts and drive higher ROI- Coordinated the creation of marketing collateral including website, brochures, trade show materials and technical documents in both English and French - Organized national and international sales, training and customer appreciation events - Supported sales staff with timely and targeted campaigns, promotions and technical publications Show less

- Collaborated with member companies on the marketing committee, product committees and task groups to develop various marketing strategies - Collaborated with various  external agencies on developing and implementing multiple marketing strategies and materials - Coordinated joint marketing activities between related industry associations - Gathered research and identified opportunities to incorporate sustainable construction practices into marketing activities and materials

- Assisted with the review and translation of marketing material in English and French- Prepared and presented marketing proposal to develop new markets for the company’s retail product lines- Communicated product and order information to customers; addressed customers’ questions and concerns

- Manage LearnSave, a National Demonstration Project, to help adults save money to return to school or start a small business- Counsel 75 clients in goal setting and direction through daily support and crisis management services- Facilitate training workshops on financial management and personal development