Meredith Rikard Email & Phone Number

Atlanta Metropolitan Area

Greater Atlanta Area

Merrily Creative Company provides photography and videography for multifamily, new developments, hospitality, mixed-use, office, retail and other kinds of commercial real estate.- Commercial real estate photography and videography for multifamily, retail, hospitality, restaurant, & residential- Manage a team of freelancers located across the country- Maintain high company standards in terms of client experience and delivered product throughout company- High focus on customer service and meeting the needs of individual clients- Provide drone and aerial imaging, twilight photography, and lifestyle photography

Greater Atlanta Area

Meredith Rikard Studios provides creative photography and videography for modern brands. Through expert branding experience and insight, we work with our clients to create a living gallery of visual assets that will help you sell your services.- Bring branding and marketing strategies to each project for a creative but strategic approach- Conception, direction, and production of creative branding photography- Product photography - E-Commerce, Styled product, Lifestyled- Studio photography - portrait, lifestyle, and creatove- On-location lifestyle photography- Lead team of assistants on-set during production- Manage multiple fast-paced projects and clients with extreme care and attention to detail- Continuously examine processes and workflows for opportunities to improve efficiency - Retouch images for color correction, composition, exposure, portraiture editing, etc.

Atlanta, Georgia, United States

The Regional Marketing Manager is responsible for the brand development and marketing performance of a wide portfolio of value-add apartment communities across the United States.- Created omni-channel marketing strategies to drive qualified leads that convert to leases- Evaluated and reported on performance of digital marketing efforts, assessed against goals (ROI and KPIs), and provided strategic recommendations for optimization- Collaborated with other internal departments to assist with content, graphic, and strategic communication of internal initiatives- Managed relationships with vendor partners and local organizations with a focus on relationship growth and brand standards- Actively monitored ongoing campaign performance and provided recommendations based on performance and upcoming property needs- Led the roll out of a new CRM to several community and operational teams which included leading demos, providing live problem solving, and taking delegating questions back to vendor partner- Improved internal department operations by creating systems to manage collection and storage of digital creative assets- Worked directly with digital marketing vendors to implement SEO/SEM, display advertising, and social media advertising campaigns- Pitched marketing campaigns and reported on key deliverables and initiatives to leadership- Conceptualized and executed brand development for new takeovers and redevelopments- Supervised onsite team members’ performance - Maintained properties’ digital presence through ILS, Craigslist, social profiles, and websites including Yardi and RentCafe- Created SmartPhone Photography Course and trained onsite employees in smartphone photography to assist with marketing photography needs between professional photoshoots- Created DIY Headshot Document to ensure employees across the company, both on-site and corporate, had headshots available to maintain brand standards- Operated within Knock and Funnel CRMs to monitor KPIs

Greater Atlanta Area

As Creative Marketing Manager it is my responsibility to ensure the integrity of the brand in design, photography and creative for websites, digital and print marketing campaigns, email marketing, and advertising for a portfolio of more than 50 apartment communities in 12 markets. - Designer for corporate and site-level marketing collateral including but not limited to flyers, newsletters, business cards, print and web advertisements, sales sheets, etc.- Produce, direct, film, and edit corporate marketing videos with a Canon 70D and Adobe Premier Pro.- Keep up with video and visual marketing trends to keep company marketing campaigns fresh and cutting-edge.- Create and manage marketing campaigns from ideation to execution.- Support Digital Media Manager with digital strategy and creation of digital visuals.- Assist with the creation of monthly content calendar for corporate and site level social media pages. - Professional photographer for site-level advertising and corporate marketing.- Organize and maintain marketing asset library consisting of all marketing plans, collateral, creative and promotional materials, photos and videos.- Pitch marketing campaign presentations to key executives.- Coordinate promotional requests from design to delivery. - Assist other departments with creative and communication requests.- Supervise team members’ execution of marketing initiatives.- Maintain online presence through back-end content management systems across multiple platforms.- Support Marketing Director in all stages of brand development from creation to execution. - Review KPIs to monitor media listing efficiency.- Monitor third party management of social media platforms. - Work closely with third party agencies in creation of larger scale media and advertising design.- Stay up to date with emerging marketing trends.

Greater Atlanta Area

- Communicate marketing initiatives with site-level employees to assure execution of goals.- Collaborate with outside vendors to accurately deliver all products and services needed for marketing initiatives. - Research market trends and demographics to direct branding and repositioning efforts.- Created standardized social media best practices for portfolio-wide use.- Responsible for the marketing training and onboarding of all new site-level employees.- Analyze data to help determine marketing plans and initiatives. - Interact and communicate with third party marketing, public relations and property management companies.- Communicate marketing strategy and objectives to management staff.- Create B2B marketing plans for preferred employer programs.- Assist in the negotiation of media contracts.- Designed and implemented a 3 month Facebook campaign that resulted in a 186% increase in likes and a 68% increase in engagement.- Monitor and manage online reputation including review sites and social media profiles.

Columbia, South Carolina Area

Event planning, public relations, social media and marketing

Cheerleader on the all-girl team for USC Football, basketball, and volleyball athletic teams as well as member of the competitive cheerleading team.

Columbia, South Carolina Area

Assist USC's athletic marketing department in social media marketing, advertising, and management. Responsibilities include managing the sports Pinterest Page, assist in maintaining active twitter accounts, present new and fresh social media marketing ideas, and assist in creating brand developed Facebook timeline cover photos.

Columbia, South Carolina Area

Marketing Performance is a full service brand improvement firm. As intern I assisted with speaking to clients, writing copy, maintained an organized schedule, created and sent press releases, assisted in creating visuals, and helped with brand marketing.