Us B2B Convention Lead
Current- Built the overall strategy and tactical plan for booth, digital promotion, medical education, and sponsorships for all therapeutic categories (8) at US conferences to maximize the customer experience while meeting.
- Work cross-functionally with marketing, medical, sales and agency partners to provide key information about products and services to the veterinary community and measure the impact in this channel.
- Develop, track and report on KPIs and customer journeys to increase customer engagement and support contact acquisition shared goals.