Us B2B Convention Lead
Current• Built the overall strategy and tactical plan for booth, digital promotion, medical education, and sponsorships for all therapeutic categories (8) at US conferences to maximize the customer experience while meeting strategic business needs and amplifying the product pipeline.• Work cross-functionally with marketing, medical, sales and agency partners to provide key information about products and services to the veterinary community and measure the impact in this channel.• Develop, track and report on KPIs and customer journeys to increase customer engagement and support contact acquisition shared goals.