Meredith Tayek Email & Phone Number

Conceptualize, develop, and execute messaging for marketing to individuals age 65 and olderServe as writer, project manager, and project lead for a large variety of print and digital collateral, including booklets, brochures, advertisements, emails, presentations, web pages, postcards, fliersEnsure that marketing materials adhere to and incorporate key government regulations and guidanceManage the communications relationship with key company stakeholders for creation of marketing materials Create detailed project plans across cross-functional teams to ensure that marketing materials are meeting business goalsResearch new ways to communicate with target audience

Main account executive and project manager for the Enrollment Division. Duties include planning communication calendar for approximately five different audiences; conceptualizing messaging and vision for traditional freshmen marketing and transfer student marketing; and managing production of printed pieces such as view books, brochures, ads, and invitations, as well as electronic pieces including email nurture streams and campaigns, photo and video shoots, and multiple websites. Write, edit, and proofread pieces.Serve as the main social media manager for the University’s official accounts – Facebook, Twitter, Instagram. Plan out editorial calendar for each platform and supervise student workers and interns who may contribute content. Interact daily with audiences on all three platforms.Assist with communications during times of emergency on campus. Serve as part of the on-call rotation of emergency communicators.

Main account executive for the Enrollment Division, managing production of printed pieces such as view books, brochures, ads, and invitations, as well as electronic pieces such as emails, photo and video shoots, and multiple websites. Work directly with the division and creative services team on a daily basis to conceptualize messaging and vision for traditional freshmen marketing, transfer student marketing, and international student marketing. Write, edit, and proofread pieces.Manage additional creative services projects for clients including but not limited to alumni relations, graduate recruiting, student life, and other departments as needed. This includes researching, writing, editing, and regularly guiding the web and print design process with in-house and external partnersServe as the main social media manager for the University’s official accounts – Facebook, Twitter, Instagram, Snapchat. Plan out editorial calendar for each platform and supervise student workers and interns who may contribute content.Manager of internal communications website and daily emails. Receive submissions; edit and proofread to align with university’s editorial style; post to the inside.jcu.edu website using WordPress. Assist and coordinate communications during times of emergency on campus. Serve as part of the on-call rotation of emergency communicators.Research and write content for selected other clients and publications, including social media, University News items on the JCU homepage and Newsroom sites, and more.Perform miscellaneous research, fact checking, editing, and content review for the department.

Principal writer on all Enrollment Division publications including numerous printed pieces, websites, emails, etc. Worked directly with our creative services team and members of the Enrollment Division to develop a “John Carroll voice” for all marketing materials. Met weekly to build consensus on projects and set priorities.Manager of internal communications website and daily emails since the website’s and email’s inception. Received submissions; edited, proofread, and posted to the inside.jcu.edu website using our content management system, WordPress. Helped to develop an editorial style and “voice” for internal communications.Wrote, edited, and proofread various other projects.

Principal writer on all Admission publications including printed pieces, websites, emails, etc.One of three writers for the Hiram College News website - news.hiram.edu.Internal communications: writing and distributing weekly internal newsletter, communicating various messages and information to the College and surrounding community. Media relations: writing, editing and distributing press releases; communicating directly with media groups; etc.Editing and proofreading various publications.Supervision of some student workers.Some photography.

Positions held:Public Affairs ReporterFeatures WriterProofreaderPerforming Arts Reporter

Covered many different areas including breaking news, meetings, events, crime, including some on-scene work.Shot photographs for four stories.

B.S, News

Activities and Societies: Daily Kent Stater Newspaper, Sigma Sigma Sigma Sorority, Panhellenic Council Executive BoardNewspaper.

Education record