Meri Ali Email & Phone Number

Mclean, Va, Us

Findlay, Ohio, Us

• Data Integrity & Validation: Developed and implemented validation rules to restrict data entry and ensure data accuracy across the organization, optimizing workflows and reducing data errors.• Custom Development: Created custom tabs, fields, lists, and page layouts tailored to organizational needs, along with custom views and objects to enhance data accessibility and user experience.• Complex Field Configuration: Designed and managed advanced field setups, including roll-up summary fields, formula fields, and validation rules, supporting intricate data relationships for subsidiaries and various account types.• Security & Access Management: Implemented robust security measures, configuring sharing rules and access levels at the object, field, and record level to safeguard sensitive data and ensure compliance.• Advanced Data Management: Developed data sharing models, master-detail and many-to-many relationships, and performed data cleansing and deduplication for high-volume data imports using Data Loader.• Lightning Components & Custom Solutions: Designed, developed, and deployed custom solutions using Salesforce Lightning Components, enhancing the platform's capabilities and streamlining user interactions.• Apex Development & Best Practices: Developed Apex classes, triggers, and Visualforce pages to enhance functionality, establishing new coding standards and ensuring best practices for maintainable and efficient code.• User Training & Support: Conducted workshops and training sessions to empower users with the knowledge needed to maximize Salesforce capabilities, resulting in higher user engagement and satisfaction.• Agile Collaboration: Actively participated in Agile development, contributing to daily stand-ups, retrospectives, and continuous improvement of processes, resulting in faster feature releases and refined functionalities.

Built core SFDC Applications (Leads, Accounts, Contacts, Quotes) in the sandbox.Worked closely with the Enterprise Architecture team, implementation partners, third-party vendors, and other technology teams to ensure appropriate infrastructure selection, maintenance, policies, and procedures to support the CRM application environment.Designed various Web Pages in Visual Force for capturing various customer inquiries and implemented logic for migrating cases to different queues based on the type of customer inquiry.Developed Apex classes and Triggers and linked them to manage workflows.Involved in migrating data into the Salesforce application using Apex Data Loader through CSV files. Installed and Configured Apex Data Loader.Used Organization security, Network security to ensure users could log in only through office servers, and Session security to ensure users have access only during their working hours.Used SOQL and SOSL for Data manipulation needs of the application using platform Database Objects.Deployed Change Sets from Sandbox to production using the tool of Copado.Created rich UI using HTML, CSS, JavaScript, and Ajax AngularJS in the Visualforce pages.Written Apex REST web services for accessing CRM data and showing in external web applications for internal users.Worked with Apex Classes, Controllers - Custom, Extension, List Controllers, Apex Triggers, and Batch classes to meet business requirements.Worked with SOQL relationship queries to give optimal performance in the Apex Classes and Triggers.Built client-specific solutions on the Salesforce1 platform using Apex, Aura, and LWC.Integrated MuleSoft to complete APIs, data, and batch processes.

Created profiles and roles and configure permissions according to organizational hierarchy requirements.Migrated existing data from legacy systems, in and outbound using data loader and web services.Involved in data mapping and migration of data from legacy systems to salesforce.com objects.Created Force.com Sites for external users and configured public access to accommodate data access in Visualforce pages.Created Visualforce pages with custom CSS and used them in Salesforce communities for customers and partners.Developed Lightning Component Framework and built Lightning component using aura framework.Assisted in developing DevOps (CI/CD) tools to increase efficiency, reduce the frequency of production bugs, and improve code quality amongst the development team.Created custom buttons and links on Account and Relationship Group object for generating auto Reports.Imported data from excel sheets into Leads, Accounts, Contacts, and Opportunities using Data Loader and scheduling tools to automate bulk data loading.Created lookup and master-detail relationships on the objects and created junction objects and various advanced fields like Picklist, Field Dependencies, Custom Formula, Approval Process, Sharing rules for field updates, and Email generation.Creating New Reports, New Dash Boards, and working on Data Loader by uploading millions of records and experiencing cleansing and De-duplicating bulk loads.Used SOQL & SOSL with consideration to governor limits, data migration, and custom developments for data manipulation needs of the application using platform database objects.Working and configuring DevOps tool migration -GitHub to Bitbucket and Bamboo to Jenkins.Implemented Agile methodology/Scrum Master from the beginning.

Education record

Bachelor'S Degree

Certified Administrator

Certified Salesforce Administrator/ Salesforce Developer

Certified Platform App Builder