Merri T. Email & Phone Number

DFS is the world's leading luxury travel retailer, and owes its position to excellent offerings and exceptional services that meet its customers' needs. Owned by LVMH.

Shanghai, China

- Explore leads for new business development projects and partnership opportunities in China for both duty free ( travel retail) and duty paid (domestic retail) business. -Manage partner opportunities and dynamics for existing and new relationships, engage with partners like Real estate owner/developer, SOE, Government entity, Airport/port authorities, etc.-Identify new expansion and growth opportunities in China, support in deal structuring, negotiations and valuations for potential joint venture deal, airport bid business, and other format business.

Singapore

• Drive strategic business initiatives: - Develop and implement all sales and marketing strategies across the region. Drive collaborative partnerships with operations, finance, and travel industry partners to create growth opportunities for the future. - Market feasibility analysis for store development projects, responsible for managing a variety of strategic sales and marketing assignments focusing business development • Drive strategic business alliances:-In conjunction with each division sales leadership, assist lead in divisional strategic planning by leading B2B channel, analyze local competition and synthesizing information from multiple sources to identify possible threats and opportunities.-Develop and implement commission plan and partnership promotions in B2B channels -Store traffics ownership and responsibility for sales activities including accounts management, create customer/trade promotions, create trade incentive structure, launch activities etc.• Financial leadership: -Lead financial budgeting exercises for sales and marketing related activities. -Lead Commission scheme and incentive scheme creation for B2B channels.

Singapore

• Planning and Market intelligence: -Market intelligence analysis and business planning for managed divisions.-Plan and implement industry’s marketing campaigns for traffic penetration and business yields.• Effective Marketing Programs and Tactics: -Ensured the successful execution and completion of any sales and marketing program assigned to the team, managed all projects and promotions stay on track and exceeded target.-Led and facilitated the sharing of learning, the nurturing of insight into action and implementation of related tactics.• Vendor partnerships: -Developed and maintain partnerships with business partners in different markets.-Built rapport with key B2B partners across the region.• People management -Identify and manage financial budget and people resources needed to deliver the sales and marketing plan, including agreeing and monitoring the marketing budget for divisions.-Selected, coached and developed and managed the performance of divisions sales and marketing managers.

Singapore

Singapore

Strategised, developed, and executed new product launches. Took charge of devising and executing bespoke marketing initiatives tailored for airlines and non-aviation business, amplifying their cultural relevance and impact.

30 Changi North Crescent, Singapore

Managed a portfolio of up to 8 key airline accounts, serving as the clients' primary point of contact. Oversaw new airline set-ups, daily operations, inventory management and provided solution support to optimise business processes.

Singapore

A start-up company from the National University of Singapore. The team was working on creating a mobile online social platform targeting Southeast Asia market from 2008-2010.