Global Marketing and Media Executive turned successful Entrepreneur and Inventor.PURPOSE The decision to do for my own Company and Brand that which I had spent twenty-four years doing for other Businesses and Clients has been the most challenging of my career. Translating the successes achieved on behalf of Global leaders in Healthcare, Technology, B2B, Retail and Packaged Goods brands to a PetCare start-up was, in actuality, the least among them. While the models are clearly very different, the business, brand, category, product, channel and consumer fundamentals are not. The depth and breadth gleaned working across so many different business models and every behavioral modality informed each phase and facet of the start-up venture, from: Corporate structure, Valuation, Capitalization to Manufacturing, Supply Chain Management and Distribution and fortified the underpinning of what would become a successful launch followed by a sustained rate of growth where it mattered most. PASSION My love for my first dog, Driscoll, and my new life as a first time "DogFather" were the inspiration for Merriview Hill. The inability to find solutions to my everyday-frustrating-pet-parent problems was the inspiration for solutions that include a dozen patentable products (3 Patents Awarded), a social commerce tech-platform and a personalized wellness delivery system designed and produced to meet the needs of a new generation of Pet-Parent; solutions designed to enhance the Pet/Parent experience. Care, Connectivity, Customization, Convenience, Community, Cost and Cause rank highest among drivers of purchase behavior and are feature benefits to every solution we create. If it doesn't improve the quality and quantity of the life shared with your pet, we don't build it.PEOPLEGeorge Lepore, Partner and COOAlan Fessenden, Partner and CFOChip McGoldrick, Design DirectorEric Appleton, Director, Operations & Supply Chain Management Steve Salerno, Esq., Partnership & LicensingLaurie Warden, Director, Digital Marketing/Customer ExperienceSteve Wilcox, Director, Sales and MarketingOur Angels, InvestorsPRIDEDogFather to Driscoll (2009-2018)DogFather to O’Neill (2018-Present)Awarded (3) Patents with two Patents-Pending"The Call To Duty Giving Initiative" and the Six Retired Service Dogs reunited with their service men and women because of it. Launch Product achieved #1 Best New Seller on AMZ Pet