Merve Karaca Email & Phone Number

Istanbul, Turkey

- Transformed Customer Experiences at Scale through Data-Driven Insights Product.- Leveraged structured and unstructured feedback to empower customers to build best-in-class experiences.- Led efforts to make the product viable for medium to large-scale customer segments while enhancing the experience for others.- Achieved unprecedented adoption rates, acquiring 20+ of new customers within 2022- Drove 2x Growth in ARR through enhanced CX Product features within 2022- Utilized data analytics to uncover valuable patterns and trends, informing data-based decision-making.

- Sole Product Owner at Pisano, leading the development of customer experience solutions.- Spearheaded the successful launch of Guided Action Planning, providing data-driven insights for improved customer experiences.- Conducted market and competition analysis to position Pisano as an industry leader in Turkey- Defines the product vision, product roadmap, and product positioning- Communicates product vision to the sales and product marketing teams to obtain market share for the product- Collaborated with cross-functional teams, including development, design, engineering, and quality assurance.

- Led the development and management of the Deposit product on İş Bank's CRM tool, driving user-centric enhancements and optimizing the banking experience.- Responsible for maintaining and prioritizing the product backlog- Collaborated closely with key stakeholders, including İş Bank's product management, banking operations, and external providers, to negotiate product roadmap priorities and align with organizational goals- Utilized Agile methodologies, including Scrum and Kanban, to maintain an iterative and efficient development process, adapting to changing requirements

- Led the end-to-end development lifecycle, coordinating with cross-functional teams to deliver features on schedule. Orchestrated pre-launch preparations, user testing, and post-launch monitoring to ensure seamless product launches.- Played a role in the end-to-end design or redesign of the Deposit product, collaborating with designers, developers, and UX specialists to create seamless and user-friendly experiences.- Personally conducted UAT to validate feature functionality and gather user feedback, addressing issues and iterating on product improvements for a reliable product.- Successfully launched new features and updates to the deposit product, driving significant improvements

İstanbul, Türkiye

- Participated as Analyst on International B2B Project with a Canadian Telco Operator- Collaborated with the Videotron team as analyst on an international B2B project. Engaged in requirement gathering sessions, translating business needs into functional requirements.- Led the transformation of customer-provided business requirements into clear and actionable functional requirements, ensuring alignment with project objectives and customer expectations.- Developed comprehensive analysis documents that included flowcharts, user interface designs, and guidelines. These documents served as valuable references for project stakeholders, contributing to seamless communication and understanding.- Leveraged Microsoft Visio to construct business models and detailed use case flows, providing a clear roadmap for project development and implementation.

Istanbul, Turkey

- Acted as a Technical Analyst, contributing expertise to Turk Telekom's Broadband CRM-related projects. Led the transformation of customer-provided business requirements into clear and actionable functional requirements, ensuring alignment with project objectives and customer expectations.- Served as a mediator between the Business and IT departments, bridging communication gaps and ensuring smooth collaboration- Delivered comprehensive training sessions to operation and test teams.- Provided support during User Acceptance Testing (UAT) phases, ensuring that solutions met business needs and user expectations.

İstanbul, Türkiye

Electronic And Communication Engineering, Electrical, Electronic And Communications Engineering Technology/Technician

Education record