Merve Gülser Email & Phone Number

Berlin, Germany

Berlin, Germany

Led end-to-end research for a B2B2C digital health platform, from initial exploration to usability testing, and presented findings to stakeholders.Collaborated with product, marketing, and sales teams to gain insights into user needs and preferences, enhancing user experiences in our app and CMS web portal in 4 markets.Established Product/UX OKRs to track improvements in user satisfaction, conversion rates, and overall experience.Launched a research repository, centralizing insights, preventing duplicate efforts, and improving research efficiency organization-wide.Conducted workshops with internal and external stakeholders to build product and content strategy, facilitating collaboration and data-driven decision-making.

Istanbul, Turkey

Conducted heuristic evaluation, market research and user research (surveys, in-depth user interviews and usability tests) to develop a new product strategy for a leading insurance mobile app. Created wireframes and redesigned the app’s homescreen and two additional flows.

Los Angeles, California, United States

Worked in a multi-disciplinary team to design workshops and educational material for schools and mental health professionals using design thinking principles. Conducted heuristic evaluation, user research and A/B testing.

*In addition to mobile UX Design, design of online and in-person trainings and facilitation on design thinking and neuroscience-based mindfulness and stress management techniques to international schools and corporations such as İstanbul Büyükşehir Belediyesi (Istanbul Metropolitan Municipality), Schindler and Sanofi.

San Jose, California, United States

* Conducted market research, stakeholder interviews, qualitative user research and benchmark analysis to build and improve user-centered mobile experience. * Synthesized research insights and created personas and user journey maps.* Worked on ideation for Product Value Proposition workshops to build the MVP scope with the team and created an MVP feature list. Worked with the CEO, the developer and the design team to create a successful business and design strategy.* Conducted card sorting tests and set up IA.* Created wireframes for user flows to construct an easy-to-use, modern and clean user interface and built prototypes.* Provided mentorship for a junior colleague.

Kolektif Hikayeler (Collective Stories) is an online improv/storytelling platform to network, explore your creativity and feel good.* Conducted quantitative and qualitative user research through surveys and questionnaires, in-depth user interviews etc. to build the digital experience of Collective Stories.* Created personas, worked on the Business Model Canvas and the Product Value Proposition of the service. Held strategy meetings to set business goals and objectives.* Created to-be customer journeys and implemented user-centered approaches to advocate for users in designing events and workshops.* For the upcoming mobile app for Collective Stories, established the MVP feature list, worked on building the information architecture, created wireframes and prototypes.* Facilitated events and workshops to hold space for storytelling and community building.

* Coordinating all aspects of NIH-funded research project that combines TMS and Hypnosis for pain management utilizing advanced knowledge in clinical trial operations and patient recruitment.* Trained graduate students, assistants and other employees in operating neuroimaging and neuromodulation devices, submitting protocol modifications to IRB and conducting psychological and hypnotizability assessments.

* Used skills in project management, multi-tasking, and prioritizing tasks to ensure progress and timely completion of milestones while conducting a biomarker and dose finding research study for treatment-resistant depression.

Ucla Zaidel Lab For Cognitive Neuroscience And Hemispheric Laterality

* Coordinated studies and analyzed data on cognitive / behavioral empathy, neurolinguistics, attention and meditation.* Trained lab members in EEG and behavioral data collection.

Ucla, Los Angeles

* Facilitated cross-cultural learning environments in a team of varying personalities and work styles throughout events with up to 120 international participants.