Meryl (Honig) Ware Email & Phone Number

Carlsbad, Ca, Us

Tasked with developing foundational brand strategy for all clients, spearheading the development of all marketing campaigns and ensuring all channels are operating with a shared understanding of the vision and direction for each brand. Collaborate with internal teams to analyze quantitative and qualitative data to uncover opportunities, generate insights, and craft and present creative strategies that support the development of brand foundations, campaigns and an overall integrated marketing plan.Collaborating with sales team and internal stakeholders to support prospecting strategy, attracting qualified and diverse leads.Work closely with the Head of Brand to ensure efficiency across the Brand department including Strategy, Marketing and Creative.

New York, United States

I utilize traditional PR, social media and influencer marketing to enhance brand awareness for two freelance clients in the bridal industry.I have developed unique strategies and voices for all channels across both clients. I prospect and secure influencer partnerships, plan and execute events and track all metrics. Since taking over the channels, I have increased follower count, overall engagement (by double-digits) and traffic.

Greater New York City Area

My responsibilities included managing the Hurley licensing program across 15 different licensee partners and international distributors. Providing trend insight, design input and product approval to ensure that brand right and compelling product came to market. Additionally, I lead sample review and management, assist with production of marketing collateral, and liaise with our E-commerce partners.Responsible for the production and execution of brand strategy, including new category launches. I leveraged long lasting relationships to increase strength of positioning in new categories, capitalizing on the brand's ambassador and athlete roster for marketing initiatives, product lines and story telling.I worked cross functionally with Director of Marketing on marketing initiatives, pitching & securing limited edition product collaborations. I spearheaded the development therein to ensure execution in an impactful, brand-right way. Together we put together strategic and impactful marketing directives to capitalize on new programs. I navigated complex relationships and balanced the opinions and personalities between internal and external stakeholders to ensure that integrity of the brand is protected. I managed the Brand Coordinator, strengthening an understanding of time management, professional communications, and Brand Management.

New York, New York

In this client facing role on the Corporate Brands Team, I was responsible for producing & executing brand extension strategy and driving revenue growth through long term partnerships, new licensee relationships and strategic collaborationsI assisted in budget management, working closely with the finance department to provide color and context on projections, royalty reports and overall client budget goals. I had the privilege of working closely with the sales team and proved instrumental in the negotiation of deal terms on renewals & new agreements that reflected the clients best interests and drove meaningful growth for the company. I managed product development on three key accounts from concept creation through to production, spanning across apparel, health & beauty aides, jewelry, tech accessories and more. I provided guidance on the best use of brand marks and assets, compiled trend forecasting documents and gave key feedback on the quality and execution of samples and packaging. Key initiatives throughout my tenure in this role included impactful collaborations, exciting product launches, and successful onboarding of a new client.

In this role I was responsible for managing product development on 3 key accounts within CAA-GBG's Corporate Brands Team. I onboarded all new licensees and familiarized them with software, brand attributes and guidelines, and all best practices. I provided trend research and forecasting for all accounts and was responsible for presenting those findings to the board of each client at quarterly or year-end meetings. I put together sales one-sheets and recap decks of recent collaborations, key initiatives or placement highlights. Additionally, I executed all product development and oversaw experiential marketing execution for impactful collaborations across brands. I created meaningful monthly update documents, agendas and recaps to ensure accurate project tracking and movement on all outstanding items of business.

Bedford Hills

On the floor retail requires a high level of emotional intelligence and a commitment to a positive disposition and engaged customer service. Throughout my time at Pedigree, I customers with purchasing decisions, finding them items within their budget that were both functional and flattering. This role required a level of merchandising, highlighting new arrivals and core styles in a visually appeasing and impactful way. I provided buying input to my manager on colorways and style selection.Additionally, I retrieved alternate sizes, worked cross functionally with other store locations to secure inventory for customers, labeled mark-downs and rang people out. I traditionally preformed very well on incentive programs and had a higher than typical average ring value.

South Hall, Geneseo

I was responsible for updating and managing the School of Business's website and Social Media accounts including, Facebook & Linkedin. I also created visually impactful flyers for events to generate interest and promoted Business School events through social media channels.

Geneseo, Ny

As the first ever VP Philanthropy of the Gamma Chi Chapter, Sigma Delta Tau - I exceeded yearly fundraising goals for all philanthropies supported. I organized, promoted and executed successful events ranging from simple bake sales to auctions, dodgeball tournaments and more. Philanthropies supported included Relay for Life, who honored SDT an award as a result of our outstanding efforts, The Jacquie Hirsch for A.L.L Foundation, Prevent Child Abuse America and JWI.

1 College Circle, Geneseo, Ny 14454 Doty Hall Room 119

As the Social Media and Marketing Intern for the SBDC at SUNY Geneseo I was responsible for first creating and then managing our Facebook profile to make small business owners aware of workshops, resources and events. I also managed Mailchimp communications as well as crafting newsletters, flyers and print ads for the SBDC as well as local businesses that we were servicing.

New York, New York

Throughout the course of my Global Brands Group Internship, I worked as a Sales intern at American Marketing Enterprises as well as participating in the intern curriculum, launching a brand and business with a small team of interns. My responsibilities at AME included assisting the VP of Merchandising with assortment, ensuring CADs were updated by the design team per brand comments, updating product information using SAP, PLM and Excel. I also sat in on market-week meetings, offered input on purchases from buyers like Target, Walmart and JCPenny. I also managed the team's calendar, coordinated any catering for meetings, and other administrative work. On the intern curriculum side, alongside my team I created and presented a new product in the footwear category. We supplied a full sample line, created our own mockup application and e-commerce site, as well as created an Instagram account & content strategy for the company. This was in 2016 and our vision and execution was very evolved for its time, especially as an intern project. Our team was held in high regard by CMO, Jason Rabin, who requested we stay on as interns and consult remotely on select projects through our final year of college.

As a Staff Writer at The Odyssey, I was responsible for brainstorming compelling content and submitting a fresh article each week. The time in which I worked with The Odyssey overlapped with when including GIFs and graphics within quippy pop-culture articles skyrocketed and I enjoyed trying my hand at that. Although my time with The Odyssey was brief, I was able to exercise and strengthen my writing skills.

1 College Circle, Geneseo, Ny, 14454

As the VP of Panhellenic Recruitment, my co-VP and I were responsible for coordinating panhellenic recruitment for Geneseo's four national sororities. This involved selecting and training Rho Gammas to be impartial, executing fun events that piqued potential new members interest and made them excited about the recruitment process, coordinating event space, abd creating schedules for the 500+ PNM's to follow for the duration of recruitment. Throughout the process, I had to remain unbiased and detached from my own organization, and be a beacon member for the Panhellenic community at large.The experience culminated with a large scale event where the PNM's were welcomed home and their Rho Gamma's revealed their affiliations.